L'OREAL-Case Study

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Transcript of L'OREAL-Case Study

Slide 1

Present CEO : Jean Paul Agon

FROM 1909 TO 2017

3

LOREAL GLOBAL

LOREAL GLOBAL

MARKET SHARE OF LOREAL

LOREAL HEAD QUARTERS @ FRANCE

SUCCESS STORY OF LOREAL

SUCCESS STORY OF LOREAL

LOREAL SUSTAINABLE COMMITMENT

ITS SUSTAINABLE COMMITMENT

CONTENT BASED MARKETING

MESSAGE STRATEGY

MESSAGE STRATEGY

20092005

ENDORSEMENTS

PROMOTIONAL EVENTS

PARTNERSHIPS

INTERACTIVE MARKETING

GLOBAL COMMUNICATION STRATEGY

IMC STRATEGY IN MIDDLE EAST

19

SUMMARY

DISCLAIMER

Created by Akhila Samala, IIITDM kancheepuram, during a marketing internship by, Prof.Sameer Mathur, IIM Lucknow

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