PARIS

Analysing the marketing mix of

Because you’re worth it

L'Oréal is a French cosmetics company headquartered in

Clichy, in Paris.

The world's largest and dominating cosmetics company. (leader in beauty)

Founded by Eugène

Schueller, a young French

chemist in 1909.

Achieved net profit of $3.7 billion in 2015

Has 27 international brands namely

Maybelline New York, Garnier, L’Oréal

Paris.

Branches present in 103

companies.

Markets over thousands of

products namely hair colour and

styling, body and skin care, makeup.

Top 25 most attractive employers

worldwide by Universum 2014.

TangibleSimple

Safe

Comprehensive with immediate results

Packaging is colourful and attractive

Products range and variety is large

Brand’s principles –fun and professionalism

Name of the brand is simple and clearly visible

Personal use

No warrantyPowerful slogan

PRICE

Country Mauritius India Canada France

Price (Rs) 269 245 258 300

Above the Market Average !

Problems of parallel imports because of price differentiation on different national markets.

Low-price strategy to win back consumers who cut back on spending during the economic crisis. Adopt a dual price strategy to make the products more affordable & at the same time continues to be a premium segment

Adopt a Dual Price Strategy to make the products moreaffordable & at the same time continues to be a premiumsegment,Example: the case of a shampoo

75 ml Rs. 69 75 ml Rs. 59 75 ml Rs. 64

1

Training programs & events

3

Advertising in fashion magazines &

journal for professional stylists,

billboards

2

Fashion show

Billboard On bus

Celebrity endorsement

Personal selling through sales

representatives Website

http://www.loreal.com/

Established in social networks like Facebook,

twitter, YouTube

Apps idea

In beauty outlets and supermarkets

Own hair salon: L'Oréal Expert

Found at other hairdresser shop

In pharmacies

QUESTIONS