MARKETING PLAN BECAUSE I AM

WORTH IT

Founded in Paris almost a 100 years agoBECAUSE I AM WORTH IT

R&D

MARKETING IN CHINA BY L”OREAL

BRAND AMBASSDORS IN INDIA

L’oreal inJAPAN

Success of L’oreal’s Marketing Strategy

CHARITY

RISKS

THE LEADERS

FUTURE MARKETS

AFRICA:A Green forest of opportunities

SUMMARYL’oreal Paris remains one of the leading brands in cosmetics .It has over the years had many great managers and marketers who have steered the company in times of crisis and made it what it is today . But the challenges of expansions and rivals continues .Recent surges against any cosmetic product has not helped either . It is the time to revamp the marketing strategy and focus more on products which do not have side effects and spend considerable R&D funds on them .We indeed hope that the present CEO of the company can push through such reforms

DISCLAIMER

THIS PRESENTATION HAS BEEN CREATED BY ABHINAV PRATYUSH OF INDIAN SCHOOL OF MINES DURING A MARKETING INTERNSHIP UNDER PROF.SAMEER MATHUR OF IIM LOCKNOW