DESTEP L'Oreal Russia

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DESTEP for The L'Oreal Group in Russia for the course: Global Trends & Issues

Transcript of DESTEP L'Oreal Russia

  • 1.DESTEP-Analysis
    Ankie Withag, ngela Gonzlez Gutirrez, Sandra Lato, Tanguy Duret and Remco Klein

2. Content
Geography of Russia
Physical Infrastructure
3. Demographics
The population of Russia is 140,041,247
The median age of the population of
Russia is 38.5 years.
The age structure of Russia is as follows:0-14 years: 14.8%
15-64 years: 71.5%
65 years and over: 13.7%
73% urban / 27% rural.
15.08% (2007) percent lives below the poverty line.
4. Government
Russia gained its
independence from the
Soviet Union, on 24 August 1991.
The chief of state is President
Dmitry Medvedev.
The head of government is
Premier Vladimir Putin
After the collapse of the USSR, the cosmetics
industry exploded.
5. Geography
The largest cities in Russia, by population, are:
Saint Petersburg 4,600,310
Yekaterinburg 1,341,264
Nizhny Novgorod 1,278,803
Kazan 1,136,566
Samara 1,135,310
Omsk 1,127,700
Chelyabinsk 1,095,900
Rostov-on-Don 1,049,000
6. Economics
The GDP per capita of Russia is $15,100 at purchasing power parity (2009).
The labor force in Russia works proportionately in:-agriculture: 10%
-industry: 31.9%
-services: 58.1%
A survey by Ernst & Young shows that in Russia, 1.3% of GDP is spent on cosmetics, compared to 0.5% in Western Europe.
Russia has undergone significant changes since the collapse of the Soviet Union.
7. Physical Infrastructure
Harbors: St. Petersburg, Kaliningrad, Murmansk, Arkhangel'sk, Novorossiysk, Vladivostok and Nakhodka.
Airports: Russia has some 630 improved airport facilities. 50 of which are capable of accommodating international flights.
The country also has an extensive oil and gas pipeline system
8. Map of Russia
9. Communications Infrastructure
Broadcast media:
-6 national, 3,300 national, regional, and local TV stations.
-2,400 public and commercial radio stations.
-45.25 million internet users.
-400 daily newspapers.
10. The end