LE TOTE

Video link: https://youtu.be/zvQJJj5fv_k

Please play video on my cue.

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Video link: https://youtu.be/zvQJJj5fv_k

Please play video on my cue.

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Hi, Im ChloeHi, Im Chloe

Meet Chloe

Chloe is our algorithm that determines what products our customers should receive based on the data we have about them.

Chloe is really the linchpin to our personalization strategy and has been a critical member of the team from the start.

Our first engineer built Chloe and named her. We did a Chloe vs. human stylist test and Chloe won. Weve been styling totes algorithmically ever since.

Takeaway #1: it isnt all or nothing. Ease in with testing and start small.

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style: looks, categories, fabric pattern, color >>>size: body shape, measurements, brand calibrations >>>occasion: work, casual, evening >>>zip code: 10 day weather forecast >>>