WHEN NEWS MEETS VIDEO

Digiday Video Anywhere Summit04.12.2016

M. Scott HavensGlobal Head of Digital

Bloomberg Media

• 2.5K journalists in 170+ bureaus in 50+ countries• 5,000+ stories produced every day• 3,500+ video streams every minute• Pulitzer Prize in 2015 for explanatory reporting• 29 advertising industry awards in 2015 • #1 syndicator of audio business reports

Delivering media experiences across platformsthat engage an unduplicated global audience of

60MM+

Bloomberg Media

BloombergTelevision

Live | On-demand | Anywhere | Any time | Any screen

• 19.2MM+ unique digital video viewers (+109%)

• 159.4MM monthly video streams (+105%)

• 3.5K+ streams / minute

• 56.2 minutes / viewer\

BloombergVideo

• 360MM+ TV HH WW

• 200K+ monthly OTT

• 330K Terminal Subs

• 19 hours daily live programming

• 232 CEOs (Q415)

3X

30+%

76% OF LARGE BLOOMBERG ACCOUNTS (>$50k) BOUGHT DIGITAL VIDEO

9X

3X BLOOMBERG DIGITAL VIDEO AVERAGE CPM VS. DISPLAY CPM

HIGHER CPMs THAN DISPLAY OR CABLE ADS

VIDEO HALO: CLIENTS SPEND MORE ACROSS ALL PLATFORMS

GROWTH, FASTER THAN ANY OTHER AD MARKET

Premium Video Success

2015 AdWeek Hottest News Network –Reader’s Choice

2015 Best Publisher Innovation in Video New Video Frontiers Awards

BLOOMBERGMARKETS

Live video on the web when it matters

VIDEO-FIRST BRAND THAT CONNECTS LIVE TV AND DIGITAL

C A S E S T U D Y # 1

• Leverages live TV production and studios

• Hosted by digital native Joe Weisenthal

• Live TV on the web during show and events

• Advertising across TV and digital

• Smart, actionable video for markets audience

• Integrated own video player, CMS and TV scheduling software

HELLO WORLD

Video feature in custom article with premium sponsor

DIGITAL ORIGINAL SPONSORED FEATURE SERIES

C A S E S T U D Y # 2

• Debuted on Digital, but for linear TV too

• Produced by native digital video team

• Editorial and Sponsor alignment on topic

• Cinematic production, character-led, for social

• Custom developed video feature article

WHAT IS CODE?TELLING A STORY NATIVELY ON ALL PLATFORMS

C A S E S T U D Y # 3

Code, text, animations and broadcast interviews all on Code

• Paper, pixels, interviews and animations

• Combined writers, programmers and videographers

• Cleared an entire edition for one project

• Custom built feature templates

• Produced by Digital special projects team

3 Key TakeawaysLeverage traditional media for production, execution, quality, talent and technology

Build talented native digital teams – edit, product and social - and embrace distribution

Focus on premium content that lies in the sweet spot between sponsors and editorial

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What’s Next?

Data: use 1st person audience data to create a better, smarter ecosystem

Beyond Pre-roll: make ads more relevant, less intrusive, and better connected across all platforms

Product enhancement : server side video ad insertion, verticalization, AMP, HTML5

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Thank you

M. Scott Havens mshavens@bloomberg.net@msh200

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