How Bleacher Report Is Monetizing Social, Digiday Video Anywhere Summit, November 2016
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SF, NY, LDN Rich Calacci CRO
Transcript of How Bleacher Report Is Monetizing Social, Digiday Video Anywhere Summit, November 2016
SF, NY, LDN
Rich CalacciCRO
WHAT WE’RE SOLVINGOWNING THE MOMENT BY OWNING THE CULTURAL PERSPECTIVE OF THE MOMENT.
SF, NY, LDN SF, NY, LDN
1996 2006 2016Cable TV .com Mobile
WE’RE MORE THAN A PUBLISHERWE WIN ATTENTION AND INFLUENCE MILLENNIALS ACROSS THE SOCIAL GRAPH
TOP MALE FOCUSED CROSS-PLATFORM SOCIAL INTERACTIONS
— CROWDTANGLE
02.03.01. 06. 09.
B/R81.45M
Sportscenter76.41M
Ronaldo170.52M
WWE50.93M
The Rock41.07M
08.
NFL42.21M
05.
Neymar61.31M
10.
B/R Nat’l40.1M
04.
JustinBieber68.26M
07.
Drake48.43M
11.
NBA32.36M
15.13. 14.
Vin Diesel25.9M
Zac Efron25.8M
17.
Complex10.4M
16.
King Bach8.5M
20.
BarstoolSports8.3M
12.
Fuck Jerry26.2M H/H
25.3M
18.
LeBron9.7M
19.
AdidasOriginal8.1M
19.
Nike6.3M
WE’RE ALL IN THE AUTHENTIC, CELEBRATORY, FUNNY, INFLUENTIAL, VOICE OF SPORTS CULTURE. ON. EVERY. PLATFORM
SF, NY, LDN
SF, NY, LDN
CONTENTWE’RE WHEREYOU NEED USMASSIVE ORGANIC SOCIAL AUDIENCE MEETS DATA-DRIVEN PAID TARGETING
SF, NY, LDN
Branded Content Studio Launch
STUDIOYour brand message becomes part of the b/r content experience.
NATIVEB/R NATIVE FOR: • Branded Content• Custom Content• Sponsored Content• Video Ads (any length)• Trailers• App Install• eCommerce• Custom Widgets
SOCIAL
Social Moments, Social Statements, Custom Social Platforms
In-Stream, Organic Native Display and Video placements
