Mysapce Digiday Social

23
March 2009 Valeh Vakili SVP, Sales Strategy & Operations MySpace

Transcript of Mysapce Digiday Social

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March 2009

Valeh VakiliSVP, Sales Strategy & Operations

MySpace

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Total Minutes Are at the Highest Level of Engagement Ever

13,47512,354

13,997

16,50917,620 17,238

15,833 16,23017,323

18,15017,205 16,900 16,418

17,555

20,147

6,385 5,870 5,828 5,2335,930 6,363 6,241 6,487 6,392 6,841 6,720

7,946 8,0079,265

10,106

0

5,000

10,000

15,000

20,000

25,000

Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09

MYSPACE.COM FACEBOOK.COMCLOSEST COMPETITOR

Total Minutes (MM)

Source: comScore Media Metrix U.S.

15% increase vs. Dec 08

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130M

Culture Vultures

Adults 35+

Hispanics

Fashionistas

Video

Music

Bloggers

Comedy

Activists

Affluent Adults

IM

YoungAdults

Auto Enthusiasts

Movie Buffs

Teens

Karaoke

Mobile

Celebrity

College Students

Moms

GamingGurus

Source: comScore Media Metrix, December 2008

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Welcome To MySpace

Connect with a highly engaged audience

• 20.1B minutes and 43.8B pages

• 1.5B images

• 8M photos uploaded daily

• 60,000 new videos uploaded daily

• 14B comments

• 50M mails per day

• 10B friend relationships

• Half a billion video streams each month

Source: 1MySpace Internal,

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Social Portal

Social Media Portal

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As usage shifts to social networking, there is

no longer a race to build destinations,

but constellations.

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“The secret to activating the Momentum Effect is giving consumers the opportunityto share their own story using the brand as a symbol and reference point.”

- “Never Ever Friending” Research Summary, April 2007

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MySpace is about discovering people.

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1 million views in the first day after launch

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MySpace is the #1 most viewed site for moms 18+.

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MySpace bridges connections that would otherwise be difficult to impossible.

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MySpace is about discovering culture.

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MySpace Journalfostered citizen reporting through a MySpace lens

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Source: OTX Research, Nov 2008

MySpace users were tracked as the #1 group to show definite interest to watch the film compared to

non-users and norm.

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OTX Research for Twilight during week of release OTX Research for Twilight during week of release

6670

68

61

55

45

55

47

41

35

13 14 1310

5

0

10

20

30

40

50

60

70

Awareness "Definite" InterestAmong Those Aware

First Choice

Overall

Frequent MySpace Users

MySpace Users

Non-MySpace Users

Norm

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MySpace is about discovering content.

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1 billion streams in the first 48 hours after launch

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Thank You