Mysapce Digiday Social
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Transcript of Mysapce Digiday Social
March 2009
Valeh VakiliSVP, Sales Strategy & Operations
MySpace
Total Minutes Are at the Highest Level of Engagement Ever
13,47512,354
13,997
16,50917,620 17,238
15,833 16,23017,323
18,15017,205 16,900 16,418
17,555
20,147
6,385 5,870 5,828 5,2335,930 6,363 6,241 6,487 6,392 6,841 6,720
7,946 8,0079,265
10,106
0
5,000
10,000
15,000
20,000
25,000
Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09
MYSPACE.COM FACEBOOK.COMCLOSEST COMPETITOR
Total Minutes (MM)
Source: comScore Media Metrix U.S.
15% increase vs. Dec 08
130M
Culture Vultures
Adults 35+
Hispanics
Fashionistas
Video
Music
Bloggers
Comedy
Activists
Affluent Adults
IM
YoungAdults
Auto Enthusiasts
Movie Buffs
Teens
Karaoke
Mobile
Celebrity
College Students
Moms
GamingGurus
Source: comScore Media Metrix, December 2008
Welcome To MySpace
Connect with a highly engaged audience
• 20.1B minutes and 43.8B pages
• 1.5B images
• 8M photos uploaded daily
• 60,000 new videos uploaded daily
• 14B comments
• 50M mails per day
• 10B friend relationships
• Half a billion video streams each month
Source: 1MySpace Internal,
Social Portal
Social Media Portal
As usage shifts to social networking, there is
no longer a race to build destinations,
but constellations.
“The secret to activating the Momentum Effect is giving consumers the opportunityto share their own story using the brand as a symbol and reference point.”
- “Never Ever Friending” Research Summary, April 2007
MySpace is about discovering people.
1 million views in the first day after launch
MySpace is the #1 most viewed site for moms 18+.
MySpace bridges connections that would otherwise be difficult to impossible.
MySpace is about discovering culture.
MySpace Journalfostered citizen reporting through a MySpace lens
Source: OTX Research, Nov 2008
MySpace users were tracked as the #1 group to show definite interest to watch the film compared to
non-users and norm.
OTX Research for Twilight during week of release OTX Research for Twilight during week of release
6670
68
61
55
45
55
47
41
35
13 14 1310
5
0
10
20
30
40
50
60
70
Awareness "Definite" InterestAmong Those Aware
First Choice
Overall
Frequent MySpace Users
MySpace Users
Non-MySpace Users
Norm
MySpace is about discovering content.
1 billion streams in the first 48 hours after launch
Thank You