Discovery in the age of Appmania

Apps – why you have to be there

• A $32 billion dollar industry by 2015…Juniper Research– Vs. 4.1 billion last year

• 50 billion downloads / year by 2012…Chetan Sharma Consulting– Vs.6 billion last year

• US market data points (Comscore, April 2010)– 69 million consumers used apps in April 2010– 38 million / 31 million were smartphone / featurephone users – Largest categories: Weather, Social Networking, Search, News, Sports

• GetJar– 1 billion downloads to date / 90 million downloads a month in 200 countries– Supports Android, Blackberry, Java, Mobile Web, Symbian, iPhone, Flash– 75,000 apps in our catalogue

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Why effective marketing is becoming key

• Over 4,000 different handsets

• At least 8 different platforms to develop on

• More then 48 different app stores

• An estimated 425,000 apps alone in the App Store, Android Market and GetJar

• Multiple marketing tools including Ad Networks, SMS, MMS, Bluetooth, QR codes…

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Is my phone a

smartphone?

Blackberry Bold,

Curve, Tour,

Storm?

Will it work on my old Moto RZR?

Marketing to consumers will be a challenge

What version of Android do

I have?

What is Symbian?

App marketing made easy

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APP IT! allows users to download your app to their

phone in a single click

It’s provides you with one, single destination to tell

consumers where to get your app or access your site

regardless of their phone make/model”

What it is and how you get it

• Once your app / site has been uploaded to GetJar your APP IT! Link has automatically been created

• Your APP IT! Link format will always be:– http://getjar.com/yourappname for mobile– Or http://www.getjar.com/yourappname for web

• You can now promote this link anywhere and drive all your users to one place to get their app / site no matter what platform they are on using:– SMS campaigns– App it! button on your mobile site– App it! button in your email blast– App it! button on your website…

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Facebook: App it! off our mobile site

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Step 1:Placed the App it! link on

their mobile site

Step 2:The consumer clicks the link and is taken to their

page on GetJar

Step3:GetJar serves them the

most appropriate app for their handset

App it! increased downloads more then 10x

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• Uploaded their site in March 2009

• Placed the App it! link on their site in Sep

2009• Downloads went from

80,000 / week to 1.5 million /

AP: Just APP IT! with email!

• As part of the World Cup the Associated Press wanted to promote it’s apps to users using email

• They uploaded their apps and mobile site to GetJar

• Once uploaded they incorporated the link to their APP IT! in an email campaign to several hundred thousand subscribers

• The resulting email campaign achieved a 20% click through from consumers

Cnectd: App It! through Twitter

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• Uploaded iPhone, Android and BB

apps• Placed App it! on

their website•Tweeted the link• 600,000 dl’s in 6

days

Why App it! on GetJar?

• Free to get and use

• One point of access for consumers regardless of phone / platform

• Eliminates the cost of having your own download infrastructure

• Makes it easy to promote all your apps in one place

• Ensures there’s something for each consumer regardless of phone / OS

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GetJar Networks Inc. 1510 Fashion Island Blvd, suite

300San Mateo, California

94404 USA

Patrick MorkChief Marketing Officerpatrick@getjar.com www.getjar.com

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