Digiday Brand Summit Hypebusters Presentation

21
Does your brand need a mobile-specific strategy? HYPE-BUSTERS @kaylam

description

My recent presentation at Digiday Brand Summit titled, 'Hypebusters: Does Your Brand Need A Mobile-Specific Strategy'

Transcript of Digiday Brand Summit Hypebusters Presentation

Page 1: Digiday Brand Summit Hypebusters Presentation

Does your brand need a mobile-specific strategy?

HYPE-BUSTERS@kaylam

Page 2: Digiday Brand Summit Hypebusters Presentation

MOBILE IS NOT THE FUTURE:MOBILE IS HERE TODAY

Page 3: Digiday Brand Summit Hypebusters Presentation

THERE ARE 3.93 BILLION MOBILE PHONE USERS WORLDWIDE, REPRESENTING 56% OF THE GLOBAL POPULATION

SMARTPHONES ACCOUNT FOR 24% OF MOBILE PHONE USERS WORLDWIDE, OR 13.5% OF THE TOTAL POPULATION

BY 2016 WORLDWIDE SMARTPHONE PENETRATION AMONG MOBILE PHONE USERS IS SUPPOSED TO INCREASE TO 45%SMARTPHONES ARE CHANGING THE DIGITAL LANDSCAPE:

MOBILE WEB SUBSCRIPTIONS 2:1 BROADBAND SUBSCRIPTIONSIDC CLAIMS THAT BY 2015 MORE AMERICANS

WILL ACCESS THE INTERNET VIA MOBILE VS PCIPAD GROWTH = 3X IPHONE GROWTH

Page 4: Digiday Brand Summit Hypebusters Presentation

MOBILE IS NOT A ‘BOLT-ON’ SOLUTION

Page 5: Digiday Brand Summit Hypebusters Presentation

TRUTH #1

humans want to be entertained.

Page 6: Digiday Brand Summit Hypebusters Presentation

BRAND STORYTELLING

Page 7: Digiday Brand Summit Hypebusters Presentation

CONSUMER STORYTELLING

Page 8: Digiday Brand Summit Hypebusters Presentation

PRODUCT STORYTELLING

Page 9: Digiday Brand Summit Hypebusters Presentation

TRUTH #2

context drives content (and sometimes content drives context)

Page 10: Digiday Brand Summit Hypebusters Presentation

MOBILE HAS THE ABILITY TO MARKET TO CIRCUMSTANCE

Page 11: Digiday Brand Summit Hypebusters Presentation

TRUTH #3

mobile fuels other digital & traditional behaviors

Page 12: Digiday Brand Summit Hypebusters Presentation

MOBILE ACTS AS CONNECTIVE TISSUE BETWEEN OTHER CONSUMER TOUCH POINTS

Page 13: Digiday Brand Summit Hypebusters Presentation

SO WHAT?Where do I go from here?

Page 14: Digiday Brand Summit Hypebusters Presentation

Stop focusing on the container.Your customers will consume the content when and where they want to.

Just be there with meaningful and optimized content.

FOCUS ON THE CONTENT

Page 15: Digiday Brand Summit Hypebusters Presentation

HOW?

Page 16: Digiday Brand Summit Hypebusters Presentation

DESIGN FOR CONNECTED EXPERIENCESCreate content experiences that are fluid between mobile, tablet, desktop, and IRL.

a a aaa

Page 17: Digiday Brand Summit Hypebusters Presentation

BUILD A SOLID CMS AND TRACK EVERYTHINGManage your content so that it optimizes for the right experience at any screen, anytime.

Analytics becomes your best friend in learning about your customer and where and when they engage with your brand.

LOAD DATA [LOW_PRIORITY | CONCURRENT] [LOCAL] INFILE 'file_name' [REPLACE | IGNORE] INTO TABLE tbl_name [PARTITION (partition_name,...)] [CHARACTER SET charset_name] [{FIELDS | COLUMNS} [TERMINATED BY 'string'] [[OPTIONALLY] ENCLOSED BY 'char'] [ESCAPED BY 'char'] ] [LINES

Page 18: Digiday Brand Summit Hypebusters Presentation

AUGMENT YOUR CONTENT STRATEGYDevelop well-designed user interfaces to connect with people in contextually relevant ways.

Page 19: Digiday Brand Summit Hypebusters Presentation

ITERATESet up your organization structures with flexibility for experimentation.

a b c

Page 20: Digiday Brand Summit Hypebusters Presentation

FOCUS ON PEOPLE NOT THE TECHNOLOGY

Because there will always be another shiny object, screen, device...but people should always remain at the center of your communications strategies.

Page 21: Digiday Brand Summit Hypebusters Presentation

See you on the internets.THANKS

@kaylam