Digiday Video Upfront: Rhythm Pitch-a-Kucha

© Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION

@RhythmNewMedia

TOO BIG TO IGNORE

2 © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATIONPREMIUM MOBILE VIDEO ADVERTISING

PREMIUM MOBILE VIDEO ADVERTISING LEADER

• Only mobile provider that offers Interactive In-Stream Video ads and rich media within premium content, exclusively, transparently, and at scale.

• We deliver seamless campaigns for top advertisers accustomed to premium content association.


SCALE & REACH IN PREMIUM MOBILE VIDEO

175 MILLION MONTHLY IN-STREAM MOBILE VIDEO

AD OPPORTUNITIES

© Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION © Rhythm NewMedia, Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION

Mobile Video Has Scale


MOBILE TECHNOLOGY ADOPTION IS ACCELERATING RAPIDLY

Key Digital Trends for 2012, December 2011


INVESTMENT FOLLOWS CONSUMERS

eMarketer and ValueClick Media Advertiser Survey 2012, Feb 29, 2012.

Change in Digital Ad Budget Allocation in the Coming Year According to US Marketers,by Channel, Dec 2011

#1 and #2 for ad budget increases

Mobile

Video

Ad ne

twor

ks

Publ

isher

dire

ct p

lace

men

tsDSP

s

Exch

ange

s

Porta

ls

Trad

ing

desk

s0%

15%

30%

45%

60%

75%

65%

49%

26%21%

17%13%

9% 9%

Per

cen

t S

pen

din

g W

ill

Incr

ease

Mobile Video


The Power Of Video Advertising


1. Undivided attention (hey, over here)

2. Power of sight/sound/motion (the visual brand story)

3. Fair value exchange (consumer acceptance)

4. Proximity to highly desired content (great programming attracts great advertisers)

5. Broad reach (capturing an audience in a fragmented world)

WHAT MAKES MOBILE VIDEO ADVERTISING SO EFFECTIVE


Rhythm’s In-Stream Video Ads Outperform Online

Mobile Video Tops Online Video

Source: Q4 2011 Rhythm Insights, Online Source: Yume Q4 2011.

89%

Average Completion Rate for In-Stream Mobile Video Ads

35% INCREASE

Online Rhythm (Mobile)20%

40%

60%

80%

100%

66%

89%

Ave

rag

e In

-Str

eam

Co

mp

leti

on

Rat

e


Mobile Video Activates Other Channels


CUSTOM INTERACTIVITY DRIVES ENGAGEMENT

RHYTHM PREMIUM MOBILE VIDEO ADVERTISING

HTML5 CUSTOMIZABLE OVERLAY

REVIEWS


IN CASE YOU MISSED IT…MOBILE IS SOCIAL

67.7%use Facebook daily

Source: Rhythm conducted the on-device Facebook survey among 1,132 US mobile users and the on-device Twitter survey among 1,022 US mobile users. The surveys were distributed across Rhythm’s collection of premium media properties in Q1, 2012.

38.6% use Twitter daily

Digiday Video Upfront: Rhythm Pitch-a-Kucha

Business

Transcript of Digiday Video Upfront: Rhythm Pitch-a-Kucha