Why In-Stream?

In-Stream is more engaging

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Ads work 4X to 8X more effectively within the video stream

In-Stream ads provide up to 6X the engagement of rich media ads

Source: DoubleClick Rich Media Benchmarks 2009 & 2010

Wherever They Are

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People are looking HERE

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NOT HERE

Do You Look at Print Ads?

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Web Banner Ads

Isn’t the TV Often Just Background Noise?

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Syndicated Video

The Right Ad. To The Right Person. At The Right Time.

Right Where They’re Looking.

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Scans video stream, reading metadata keywords to understand video content

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AdoTube Technology Platform

Combs through vast data warehouse to identify your ideal audience. Target based on behavior, demographic, geographic, contextual – all within the video stream

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AdoTube Technology Platform

Delivers your custom message to an engaged and relevant audience

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AdoTube Technology Platform

Let’s All Go to the Movies

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Male Female Family

InteractiveOverlay

In-Stream Takeover

Ad Selector

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What People are Watching - Redefining Premium Content

Premium Content Varies by Audience

Source: Research & Markets – Global Video Views in 2010

Fashion, Celebrities, Lifestyle, Music

Women: 25-35Sports, Games, Movies,

Music, News

Men: 25-35

Deliver Relevant Ads to Users Viewing THEIR Premium Content

More people are seeking User Generated Content (UGC) than professional content

UGC – 76%

Professional Content – 24%

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Keeping Their Eyes Where It Counts.

Average Engagement Rate: Rich Media Display vs. In-Stream

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4X to 6X

Rich Media AdoTube In-Stream0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

201120102009

Source: DoubleClick Rich Media Benchmarks 2009 & 2010

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What Did We Learn?In-Stream = En-Gagement.

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The Right Ad. To The Right Person. At The Right Time.

Right Where They’re Looking.