Presents:Online Video - Connecting with

Consumers

Jennifer White, SVP Sales & Bus DevMevio Entertainment Networks

Consumer Video Landscape

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• 183 million U.S. Internet users watched online video content in December

- Average 5 hours per viewer

• 24 million U.S. smartphone users are currently watching online videos on their mobile device at least monthly

• 18 – 34 demographics watch the least amount of TV but watch more online video

• Greater adoption by consumers = increased scale

We Know Online Video Consumers

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• Mevio has Four Entertainment Networks that produce 35 Shows per month with over 200 Episodes per month

• Our content has over 400 Million Media views per month and over 13 Million uniques and growing, giving us a Top 5 Ranking in ComScore’s Multi-Media Entertainment Companies

Connecting with Consumer

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• Content is king• Good content = higher completion rates • Good content pre-rolls and mid-rolls deliver 87% completion vs. 32% completion on poor content• Work with brands to develop the “story”

• Quality is queen• TV quality• First impressions are critical• Don’t assume high quality production means big budgets

• Length• 74% of all videos watched are “short form”

Connecting with Consumer

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• Targeting• Be specific

•Target by market and/or target by demographics•Not only age or gender, but content specific•Match content to preferences

• Peak viewing times • by market and demographics

•7am PT – 12pm PT•Corporate America•Female/male

•4pm PT•18 – 24 year olds

Premium Content is the new BUZZ

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• Original content is the new trend among big brands• Netflix, YouTube and Hulu Plus have all started producing original content• Our years of experience have granted us the knowledge of what consumers want

•We created a show for Sony that was a success

• Free ad supported sites remain the most visited sites by U.S. online consumers

• U.S. viewers enjoy “snacking” on good content

TV Reach with Internet Accountability

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Mevio is the internet’s largest independent online video entertainment network.

We produce Bite Sizetm, episodic programming targeting a broad range of demographics.

We provide advertisers the opportunity to reach your audiences with the scale of television and the targeting and integration of the internet.

Sales Strategy: Safe Home for Premium Brands

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Meet with us and make our numbers work for YOU

www.mevio.com