Digiday Marketing Summit. John Passerini. Sotheby's International Realty

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John Passerini, Global VP Interactive Marketing Sotheby's International Realty Affiliates LLC

Transcript of Digiday Marketing Summit. John Passerini. Sotheby's International Realty

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                                                          John Passerini, Global VP Interactive Marketing

Sotheby's International Realty Affiliates LLC

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Augmenting reality, Real Estate and Retail In The Real And Virtual Worlds

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Leverage Our Content

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Leverage Our Content

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Revenue from Augmented Reality is expected to surpass $20 Billion by 2020

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What’s the most important information in our photographic content?

Hint, you can’t see it but it can be measured…….

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Virtual Staging

Augmented Reality

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AFTERBEFORE

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AFTERBEFORE

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AFTERBEFORE

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Discover a Home

Augmented Reality

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Explore Rooms with Augmented Reality

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Interior Design and Purchase

Augmented Reality

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View E-Decorate

Shop

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Make sure it fits

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roOomy Proprietary & Confidential

Same Photo Multiple Styles

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Thank [email protected]