Audience Data Influences Native, Digiday Publishing Summit Europe, October 2016
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Dolly Jones Digital Strategy Director BRITAIN AUDIENCE DATA INFLUENCES NATIVE
Transcript of Audience Data Influences Native, Digiday Publishing Summit Europe, October 2016
Dolly JonesDigital Strategy Director
BRITAIN
AUDIENCE DATA INFLUENCES NATIVE
DATA INFORMED, NOT ENFORCED
IDENTIFY & MARRY TRAFFIC TRENDS & CLIENT KPIs
WHAT DOES SUCCESS LOOK LIKE?
CONSIDER CONTEXT
3 KEY TAKEAWAYS
Treat branded content as you would editorial content; from idea to optimization1
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Be creative with data: marry KPIs to traffic trends
Contextualize, and be unique within the context in which you are offering content
