Lessons Learned From Absorbing Programmatic, Digiday Programmatic Summit, November 2016

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LARGEST LIVE EVENT DATA COMPANY IN THE WORLD CRM Database Enrichment CUSTOM ANALYTICS TO BETTER UNDERSTAND AND ENGAGE FANS Fan Profile Reports Propensity Scoring Predictive Modeling + + FAN AND LIVE EVENT DATA 112M Email Records North America 75M Monthly Visits North America 450M Annual Tickets Processed Globally

Transcript of Lessons Learned From Absorbing Programmatic, Digiday Programmatic Summit, November 2016

Page 1: Lessons Learned From Absorbing Programmatic, Digiday Programmatic Summit, November 2016

LARGEST LIVE EVENT DATA COMPANY IN THE WORLD

CRM Database Enrichment

CUSTOM ANALYTICS TO BETTER UNDERSTAND AND ENGAGE FANS

Fan Profile Reports

Propensity Scoring

Predictive Modeling

+ +

FAN AND LIVE EVENT DATA

112M Email Records North America

75M Monthly Visits North America

450M Annual Tickets

Processed Globally

Page 2: Lessons Learned From Absorbing Programmatic, Digiday Programmatic Summit, November 2016

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LESSON 1: UNDERSTAND WHY

LESSON 2: HAVE CLEAR GOALS

Page 3: Lessons Learned From Absorbing Programmatic, Digiday Programmatic Summit, November 2016

LESSON 3: WHO IS IN CHARGE?

LESSON 4: THE RIGHT PEOPLE

Page 4: Lessons Learned From Absorbing Programmatic, Digiday Programmatic Summit, November 2016

LESSON 6: COMMUNICATE CLEARLY LESSON 6: BE PREPARED

Page 5: Lessons Learned From Absorbing Programmatic, Digiday Programmatic Summit, November 2016

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KNOW YOUR BLIND SPOTS BE DETERMINED TECHNOLOGY CAN BE BOUGHT; GOOD PEOPLE CAN’T


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