Improving Quality in Programmatic: A 5-Step Summary - Digiday Programmatic Rome, 11/11/15
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IMPROVING QUALITY IN PROGRAMMATIC : A 5 STEP SUMMARY HENK VAN NIEKERK | HEAD OF PUBLISHER PLATFORMS, INTERNATIONAL
Transcript of Improving Quality in Programmatic: A 5-Step Summary - Digiday Programmatic Rome, 11/11/15
IMPROVING QUALITY IN PROGRAMMATIC :
A 5 STEP SUMMARY HENK VAN NIEKERK | HEAD OF PUBLISHER PLATFORMS, INTERNATIONAL
5. Prediction: transparency
1. Advertising creative
2. Third party data
3. Viewability
4. Content & Audience
IMPROVE QUALITY IN 5 STEPS