Investing in improving The Publisher Experience, Digiday Programmatic Summit, November 2016
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Investing In Improving The Publisher Experience Justin Festa EVP of Digital
Transcript of Investing in improving The Publisher Experience, Digiday Programmatic Summit, November 2016
Investing In Improving The Publisher Experience
Justin FestaEVP of Digital
@LittleThingsUSA2
Optimize To Meet Advertiser Objectives
BRANDING
CONVERSION
CPC
@LittleThingsUSA3
Don’t Forget About User Experience
W 18-24 5.2 Million
W 25-349.2 Million
W 25-54 15.3 Million
W 55+7.5 Million SHARE RATE
3X Higher
LittleThings Audience:67% Women
@LittleThingsUSA4
Always Be TestingOne change can impact: • Site sessions• Shares• Page views per session• RPM
A • B • C A • B • C • D
@LittleThingsUSA5
Wrap Up
Optimize To Meet Advertiser Objectives
Don’t Forget About User Experience
Always Be Testing