K N O W T H E S E A P P S

D I G I D A Y A G E N C Y S U M M I T 2 0 1 5

O N L I N E A D V E R T I S I N G

I S T H E D E V I L

I T L I T E R A L L Y R U I N S

E V E R Y T H I N G

5 , 0 0 0 B R A N D M E S S A G E S P E R

D A Y

1 2 S E C O N D SA T T E N T I O N S P A N O F A N A M E R I C A N I N 2 0 0 0

6 S E C O N D SA T T E N T I O N S P A N O F A N A M E R I C A N I N 2 0 1 3

8 S E C O N D SA T T E N T I O N S P A N O F A G O L D F I S H

O U R E L U S I V E T A R G E T I S

H A R D E R T H A N E V E R T O R E A C H

4 1 % O F 1 8 - 2 9

5 4 % O F M 1 8 -

2 9

A D B L O C K U S E R S

M Y

S M A R T P H O N E

N E V E R

L E A V E S M Y

S I D E , D A Y O R

N I G H T

8 7 %

F A C E B O O K I S N O T T H E # 1 N E T W O R K F O R

T E E N S

M I L L E N N I A L S A R E S P E N D I N G T I M E I N N E W

P L A C E S

W I T H O U T R U I N I N G E V E R Y T H I N G

A D V E R T I S E R S N E E D T O F I N D A W A Y T O B R E A K T H R O U G H

B U T W H A T Y O U R B R A N D C A N D O F O R

T H E S E A P P S

A S K N O T W H A T T H E S E A P P S C A N D O F O R Y O U R B R A N D

E P H E M E R A L M E S S A G I N G A P P S

S N A P C H A T

share a playful glimpse of your world

700 million photos/day, 18% of all US

social media users

can’t play for less than $500k. Stories,

Discover, SnapCash

Taco Bell, American Apparel, NY Jets

C O M M U N I T Y W I L L

N A R R A T E A N E V E N T

W I T H B R A N D

I N T E R L A C E D

S T O R I E S

B R A N D S H O R T

F O R M C O N T E N T

C H A N N E L S ,

U P D A T E D

R E G U L A R L Y

D I S C O V E R

N O T S U R E H O W A

B R A N D C O U L D P L A Y

I N T H I S S P A C E , Y E T …

S N A P C A S H

Y O

The simplest & most efficient

communication tool in the world.

over 100 million YOs sent

content creators host channels

and YO links to new content

BuzzFeed, Comedy Central

C O N T E N T

C H A N N E L S

Y O S T O R E

S C R E E N P O P

message your friends directly

from your lock screen, and like

Snapchat - disappears as soon

as you unlock.

15,000 users in beta, Android

only

evolved from Locket, an app that

paid you to interact with home

screen ads

A N O N Y M O U S

M E S S A G I N G

A P P S

Y I K Y A K

anonymously post geo-targeted

Yaks about life in places like high

schools universities - great for

seeing inside jokes and

perspectives

seen as “digital equivalent of truck

stop bathroom”

embroiled in cyber-bullying issues,

Yik Yak is actively trying to police

and find ways to censor

on 1,300 campuses already

W H I S P E R

anonymously post images with text

“secrets” over them

big on college campuses

seen as a place for bullying, but also for

safe citizen journalism - as seen in Iraq

2.5 billion monthly page views, 2 million+

users

Universal Studios and Hulu have already

advertised

S E C R E T

share secrets with your circle of

friends

source of business espionage, but

aiming to become a viable news

source

redesign is causing pickup in

college campuses

has raised over $30 mil in funding

R O O M S

AOL chatrooms, 20 years later,

mobile-only

Facebook’s new place for people

gather around interests,

anonymously

Hoping to capitalize on the success

of Reddit’s subreddit communities

has raised over $30 mil in funding

C A N O N L Y I N V I T E

P E O P L E T H R O U G H

Q R C O D E S . B R A N D S

H A V E L E V E R A G E .

I N V I T A T I O N S T O R O O M S

D A T I N G A P P S

D A T I N G A P P S

• Tinder

• Bumble

• Luxy

• Coffee Meets Bagel

• Hinge

T I N D E R

the dating app made famous by

swiping potential partners right to

connect, and left to reject

dating in its most primal form

1 billion swipes a day,

approaching 50 million users

The Mindy Project was legit, but

many other advertisers have

gone guerrilla

B U M B L E

exactly like Tinder, but girls hold

all the power

started by former Tinder

employee, in response to guys’

creepiness and shallowness in

online dating

just launched Dec 1

L U X Y

exaclty like Tinder, but for rich

people

minimum income of $200k

required to join

dates matched by their favorite

luxury products and professions

men can purchase roses to send

to women through the app

C O F F E E M E E T S B A G E L

You get one match a day and

have 24 hours to decide if you

want to connect

connects to Facebook Graph to

find friends of friends

just turned down $30 million on

Shark Tank

H I N G E

exactly the same thing as Coffee

Meets Bagel, but instead of 1

match daily, you get up to 5

doing 10 million swipes a day,

but is heralded as the next

challenger to Tinder

just closed $12 million funding

G R O U P

M E S S A G I N G

A P P S

K I K

users sign up with screen names

instead of email addresses or phone

numbers

asdf

70% of 150 mil users are 13-25, 24

mil #kikme Instagram posts

brands can start chats and post

shareable assets like stickers

WeinStein Company, 16 Handles

F I R E C H A T

chat without an internet

connection or cell signal, using

Bluetooth or device WiFi

initially meant for music festivals,

Firechat is credited with enabling

communication by blacked out

protesters in Iraq and Hong Kong

R A P C H A T

like Snapchat but used for

sending raps

produce beats and build off

friends’ raps

as of Feb. 1, the app has seen

101,000 downloads and over one

million Rapchats have been sent

opportunities for brands, mascots

and spokespeople to spit fire, or

provide tracks for people to rap

over

C U S T O M B E A T S

D O I N G I T R I G H T

R E S E A R C H Y O U R B R A N D ,

C O M P E T I T O R S , A N D C A T E G O R Y

L U R K F I R S T , L A U N C H L A T E R

Y O U R A C T I V A T I O N S A R E N O T

O N E - S I Z E - F I T S - A L L

G E T I N E A R L Y , G E T I N C H E A P