LATIN AMERICA B2C E-COMMERCE MARKET 2016 · 1 latin america b2c e-commerce market 2016 publication...

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LATIN AMERICA B2C E-COMMERCE MARKET 2016 PUBLICATION DATE: MARCH 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE 15-16 FREQUENTLY ASKED QUESTIONS

PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

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Latin America B2C E-Commerce Market 2016

Market Report

B2C E-Commerce

Latin America

Brazil, Mexico, Argentina, Colombia, Chile, Peru

English

PDF & PowerPoint

139

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Site License:

Global Site License:

€ 1950 (exc. VAT)

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€ 3900 (exc. VAT)

QUESTIONS

ANSWERED

IN THIS REPORT

How does Latin America compare to other regions in share of global B2C E-Commerce sales?

Which are the leading B2C E-Commerce markets in Latin America and how are they forecasted to

develop in the near future?

What are the major trends in online shopping in the countries of the region?

Which the preferences do online shoppers in Latin America have regarding products, delivery and

payment methods?

Who are the biggest competitors in B2C E-Commerce in the major countries of the region?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

LATIN AMERICA B2C E-COMMERCE MARKET 2016

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SMALLER MARKETS IN LATIN AMERICA OUTPERFORM BRAZIL IN

B2C E-COMMERCE GROWTH

Latin America’s B2C E-Commerce market is one of the smallest worldwide in terms of

sales, the new report by yStats.com reveals. Online retail is only starting to evolve across this

region and accounted for a tiny share of overall retail sales in 2015. This signals a great potential

for further development. In the near future, B2C E-Commerce sales in Latin America are

predicted to maintain strong double-digit growth rates, spurred by Internet access and rising

financial services and online shopper penetration across the region. Both local and international

E-Commerce companies are competing for a larger share of this growing market, with Amazon

launching full operations in Mexico in 2015 and Argentina-based marketplace operator

MercadoLibre scoring high by number of website visitors in almost every major market of the

region.

Brazil is Latin America’s leader in B2C E-Commerce sales, with multiple sources cited in

yStats.com’s report ranking it high above other countries in terms of sales, number of online

shoppers and online spending per shopper. However, even in Brazil online retail accounted for

less than 5% of total retail sales in 2015 and is not expected to break this threshold in the next

few years.

Argentina and Mexico are predicted to overtake Brazil in B2C E-Commerce sales growth. In

2015, Argentina was already the region’s strongest performer in terms of growth rate, with online

retail rising by a high double-digit percentage share. Meanwhile, Mexico was ahead of other

countries in Latin America in the adoption of major market trends including M-Commerce and

cross-border online shopping, according to the findings revealed in yStats.com’s report.

Furthermore, Chile had the highest Internet and online shopper penetration in higher-

income population groups in Latin America last year, though showing a significant discrepancy

between rural and urban regions in online retail development. In Colombia, on the contrary,

online shopper penetration among Internet users was very low, in the single-digit range, but

improving. Another market to watch is Peru. Though currently accounting for less than 1% of the

country’s total retail sales, B2C E-Commerce in Peru is likely to be spurred by the rising Internet

penetration and a program for financial inclusion launched by the government in 2015.


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MANAGEMENT SUMMARY

REGIONAL

Breakdown of Global B2C E-Commerce Sales, by Regions, incl. Latin America, in %, 2014 & 2019f

B2C E-Commerce Share of Total Retail Sales, by Global Regions, incl. Latin America, in %, 2015e

B2C E-Commerce Sales, by Comparative Estimates, in USD billion, and CAGR, in %, 2013 - 2019f

B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, by Argentina, Brazil, Mexico, and

Regional, 2014 - 2019f

B2C E-Commerce Sales, in USD billion, and CAGR, in %, by Argentina, Brazil and Mexico, 2014 & 2019f

B2C E-Commerce Sales CAGR, in %, by Argentina, Brazil, Mexico and Rest of Latin America, 2013-2018f

B2C E-Commerce Share of Total Retail, in %, by Argentina, Brazil, Mexico, and Regional, 2014-2019f

Internet Penetration, by Argentina, Brazil, Chile, Colombia, Cuba, Dominican Republic, Ecuador, Mexico, Peru,

Venezuela, in % of Individuals, 2014

Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, by Argentina, Brazil, Mexico

and Regional, 2014 - 2019f

Online Shopper Penetration on Banked and Unbanked Population with Internet Access, in %, by Brazil, Chile,

Colombia, Mexico, Peru and Dominican Republic, 2013 & 2014

Online Shopper Penetration, in % of Internet Users in Higher-Income Groups, by Argentina, Brazil, Chile,

Colombia, Mexico, Peru, 2012, 2015 & 2018f

Online Spending per Online Shopper, in USD, by Argentina, Brazil, Chile, Colombia, Mexico, Peru, 2014 & 2015

Product Categories Most Purchased Online, by Rank, by Argentina, Brazil, Chile, Colombia, Mexico, Peru,

January 2015

Payment Methods Most Used in Online Shopping, by Selected Countries and Total, in % of Online Shoppers,

2014

Major Reasons for Shopping Cart Abandonment in Brazil and Mexico, Compared to the USA, Asia-Pacific and

Western Europe in % of Online Shoppers, October 2014

Devices Used for Shopping Online, in % of Online Shoppers, January 2015

Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Argentina, Brazil and Mexico,

November 2015

Share of Online Shoppers Buying Physical Goods Online from the USA, in %, September 2014

Top 5 US-based Online Retailers by E-Commerce Sales in Latin America, in USD million, and Rank among

Online Retailers in Latin America, 2014

Top 10 E-Commerce Websites, by Unique Visitors, in millions, October 2015

BRAZIL

3.1 OVERVIEW

B2C E-Commerce Overview and International Comparisons, March 2016

3.2 TRENDS

M-Commerce Share of Total E-Commerce Transactions, in %, 2015 & 2016f


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TABLE OF CONTENTS (1 OF 7)

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BRAZIL (Cont.)

3.2 TRENDS (Cont.)

Share of Online Shoppers Purchasing via Mobile Devices, by Smartphone and Tablet, in % of Online Shoppers

Owing Smartphone or Tablet, October 2015

Websites Used to Choose an Online Shop, in % of Frequent Online Shoppers, 2014

Global Regions Purchased from in Cross-Border Online Shopping, in % of Online Shoppers, October 2015

3.3 SALES & SHARES

B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in BRL billion, and CAGR, in %, 2014 -

2019f

B2C E-Commerce Share of Total Retail Sales, in %, 2015e

B2C E-Commerce Share of Total Retail Sales, in %, 2014 - 2019f

3.4 USERS & SHOPPERS

Internet Penetration, in % of Individuals, 2010 - 2014

Online Shopper Penetration, in % of Internet Users, 2010 - 2014

Online Shopper Penetration, in % of Internet Users, 2014 - 2019f

Online Shopper Penetration, in % of Internet Users, by Selected Age Groups and Total, June 2015

Number of Online Shoppers, in millions, and CAGR, in %, by Comparative Estimates, 2014 - 2019f

Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, 2014

3.5 PRODUCTS

Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e

3.6 PAYMENT

Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

3.7 DELIVERY

Willingness to Pay Additionally for Faster Shipping, in % of Online Shoppers, Q4 2014 & Q1 2015

Breakdown of E-Commerce Logistics Operation Costs, incl. Shipping, in %, 2013 & 2015e

Logistics Services Used, in % of Online Retailers, 2013 & 2015e

3.8 PLAYERS

B2C E-Commerce Players Overview, March 2016

Overview of Top 15 E-Commerce Companies, by Revenues, incl. E-Comm. Websites, Company Type, Category,

Gross E-Commerce Revenues, Total Revenues, and E-Commerce Share of Revenues, 2014

Top 5 Online Retailers by Online Revenues, in USD million, 2013 & 2014

Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July 2015

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MEXICO

4.1 OVERVIEW


4.2 TRENDS

Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015

Shopping-Related Activities Carried Out on Mobile Devices, in % of Mobile Device Users, Q1 2015

4.3 SALES & SHARES

B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in MXN billion, and CAGR, in %, 2014 -

2020f

B2C E-Commerce Share of Retail Sales, in %, 2015


Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 - 2015

Online Shopper Penetration, in % of Internet Users and in millions, 2015

Number of Individuals Who Conducted Transactions over the Internet, by Total and Conducted Both

Purchase and Payment Transactions, Purchase Transactions Only, and Payment Transactions Only, 2011-2015

4.5 PRODUCTS

Products Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Spending per

Category, in MXN, Q1 2015

4.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, June 2015

4.7 DELIVERY

Promotions Offered by Online Retailers, incl. Shipping, in %, 2014

4.8 PLAYERS

Market Shares of Top 10 B2C E-Commerce Companies, by Company, in %, 2014



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ARGENTINA

5.1 OVERVIEW


5.2 TRENDS

M-Commerce Share of Total E-Commerce Traffic, in %, 2015

Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 2015e

5.3 SALES & SHARES

B2C E-Commerce Sales, in ARG billion, 2014 & 2015

E-Commerce Share of Total Retail, in %, 2014 & 2015



Online Shopper Penetration, in % of Internet Users, 2014 & 2015

5.5 PRODUCTS

Top 3 Product Categories Purchased Online, in % of Online Shoppers, H1 2015

Top 5 Product Categories by E-Commerce Sales Growth, in %, and E-Commerce Sales, in ARG billion, 2015

5.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014

5.7 DELIVERY

Delivery Methods Used in Online Shopping, in % of Online Shoppers, 2014

Breakdown of Delivery Times Offered by E-Commerce Retailers, in %, 2014

5.8 PLAYERS

Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015

COLOMBIA

6.1 OVERVIEW


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COLOMBIA (Cont.)

6.2 TRENDS

Devices Used to Access the Internet, in % of Internet Users, 2013 & 2014

Shopping-Related Activities Carried Out on Mobile Devices, in % of Smartphone Users, 2014

6.3 SALES & SHARES

B2C E-Commerce Sales, in USD billion, 2014, 2015e & 2018f




Number of Internet Subscriptions, by Fixed, Mobile and Total, in millions, Q1 2012 – Q3 2014

Activities Carried out Online, incl. Online Shopping, in % of Internet Users, 2013 & 2014

6.5 PRODUCTS

Products Purchased Online, in % of Online Shoppers, July 2015

6.6 PAYMENT

Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014

6.7 DELIVERY

Share of Online Shoppers Considering Delivery Tracking as a Decisive Factor in Online Shopping, in %,

September 2014

6.8 PLAYERS


CHILE

7.1 OVERVIEW


7.2 TRENDS

Devices Used to Access the Internet, in % of Households with Internet Access, January 2015

M-Commerce Share of Total B2C E-Commerce During CyberMonday, by Visits and Sales, in %, November 2015

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CHILE (Cont.)

7.3 SALES & SHARES

B2C E-Commerce Sales, in USD million, and in % Year-on-Year Change, 2011-2015


B2C E-Commerce Share of Retail Spending on Bank Cards, by Retail, Excluding Travel, Entertainment and

Services, and Total Retail. in %, H1 2013 - H2 2015


Internet Penetration, in % of Households, by Urban, Rural and Total, 2013 & 2014

Breakdown of Internet Users by Time of Last Online Purchase, by Total, Gender, Age Group and Location

Type, in %, January 2015

Reasons for Not Shopping Online, in % of Internet Users Who Have Not Shopped Online, January 2015

7.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, by Urban, Rural and Total, January 2015

7.6 PAYMENT

Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014

7.7 DELIVERY

Breakdown of Most Important Factors in Online Purchasing Decision, incl. “Delivery speed”, in % of Online

Shoppers, July 2015

7.8 PLAYERS


PERU

8.1 OVERVIEW


8.2 TRENDS

Breakdown of Devices Used in Online Shopping, in % of Online Shoppers, July 2015

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PERU (Cont.)

8.3 SALES & SHARES

B2C E-Commerce Sales of Physical and Digital Products, in USD million, 2009 & 2014



Internet Penetration, in % of Individuals, 2010-2014

Online Shopper Penetration, in % of Internet Users, December 2015

8.5 PRODUCTS

Product Purchased Online, in % of Online Shoppers, H1 2015

Product Categories Purchased Online, in % of Online Shoppers, 3 Months to December 2015

B2C E-Commerce Sales, by Selected Product Categories, incl. Consumer Electronics, Media Products and

Personal Accessories, in USD million and in % CAGR, 2009 & 2014

8.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, H1 2015

Number of Credit Card Transactions in B2C E-Commerce, in millions, 2012 & 2014

8.7 DELIVERY

Breakdown of Reasons for Not Shopping Online, incl. Shipping Costs, in % of Internet Users, December 2015

8.8 PLAYERS

Market Shares of the Top 3 B2C E-Commerce Companies, in %, 2015




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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business reports,

business and company databases, journals, company registries, news

portals and many other reliable sources. By using various sources we

ensure maximum objectivity for all obtained data. As a result,

companies gain a precise and unbiased impression of the market

situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided

on every chart. It is possible that the information contained in one

chart is derived from several sources. If this is the case, all sources

are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions

may vary among sources, exact definition used by the source (if

available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action Title,

which summarizes the main idea/finding of the chart and a Subtitle,

which provides necessary information about the country, the topic,

units or measures of currency, and the applicable time period(s) to

which the data refers. With respect to rankings, it is possible that the

summation of all categories amounts to more than 100%. In this case,

multiple answers were possible, which is noted at the bottom of the

chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary (summarizing

main information contained in each section of report) and report

content (divided into sections and chapters). When available, we also

include forecasts in our report content. These forecasts are not our

own; they are published by reliable sources. Within Global and

Regional reports, we include all major developed and emerging

markets, ranked in order of importance by using evaluative criteria

such as sales figures.

Notes and Currency Values

If available, additional information about the data collection,

for example the time of survey and number of people surveyed, is

provided in the form of a note. In some cases, the note (also) contains

additional information needed to fully understand the contents of the

respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in

the Action Title, the EUR values are also provided in brackets. The

conversions are always made using the average currency exchange

rate for the respective time period. Should the currency figure be in

the future, the average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR LATIN AMERICA B2C E-COMMERCE MARKET 2016 REPORT

Report Coverage

This report covers the B2C E-Commerce market in Latin

America. It includes relevant information about international

comparisons, B2C E-Commerce sales and shares, Internet users and

shoppers, products, payment methods, delivery and players.

All major countries in Latin America are included, though

data availability varied across the countries. The leading country in

the region in terms of B2C E-Commerce sales is covered in a larger

scope than the remaining countries.

Besides country data, regional information is also included.

Report Structure

The regional chapter opens the report, including global and regional

comparisons that concern criteria related to B2C E-Commerce, such

as B2C E-Commerce sales, Internet and online shopper penetration.

The rest of the report is divided by countries. The countries

are presented in the order of descending B2C E-Commerce sales. Each country chapter starts with an overview of the

development of B2C E-Commerce in the respective country, also

featuring international comparisons.

Next, the “Trends” section includes an overview of market

trends, such as cross-border B2C E-Commerce, M-Commerce, and

online price comparison.

The section “Sales & Shares” covers the development of B2C

E-Commerce sales, including forecasts where available. Furthermore,

this section shows the development of the B2C E-Commerce’s share of

total retail sales.

In the “Users & Shoppers” section, information about

Internet penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading product

categories purchased online.

The next section, “Delivery”, covers information related to

delivery in online shopping, such as the importance of delivery-related

factors to online shoppers.

Furthermore, the “Payment” section covers the payment

methods most used by online shoppers and other related information.

Finally, the “Players” section includes information about the

leading E-Commerce players, such as online and multichannel retailers

and marketplaces, including rankings.


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UPCOMING RELATED REPORTS

Latin America Online Payment Methods: Full Year 2015 March 2016 € 950

Global Online Payment Methods: Full Year 2015 February 2016 € 2,950

Global Online Comparison Shopping Trend 2015 December 2015 € 950

Global B2C E-Commerce Delivery 2015 October 2015 € 2,950

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

Global M-Commerce 2015: Smartphones & Tablets March 2015 € 1,950

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

Western Europe B2C E-Commerce 2016 February 2016 € 1,950

Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950

CIS B2C E-Commerce Market 2015 January 2016 € 2,450

North America B2C E-Commerce Market 2015 November 2015 € 950

Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

Middle East B2C E-Commerce Market 2015 March 2015 € 1,950

MENA B2C E-Commerce Market 2015 March 2015 € 2,450

Africa B2C E-Commerce Market 2015

February 2015

€ 1,750

REPORT

PUBLICATION

DATE

PRICE*

BRIC B2C E-Commerce Markets 2015

Global Clothing B2C E-Commerce Market 2016

Global Mobile Shopping 2016: Smartphones & Tablets

Quarter 1 2016

Quarter 2 2016

Quarter 3 2016

€ 1,950

€ 2,950

€ 1,950


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