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English Stream programmes2009-2010



Content

Studying in the Netherlands 3

Lectureships and research 5

Campuses and facilities 6

Programmes 10

International bachelors programmes 11

2009 - 2010

Communication (International 13

Communication Management)

Information Technology 14

International Business & 15

Management Studies

Leisure Management 16

Marketing Management 17

Media & Entertainment Management 18

Small Business & Retail Management 19

Tourism & Recreation Management 20

Practical information 21

Addresses



Studying in the Netherlands

establishment. Whether you’re looking for

the excitement of Amsterdam, the energy of

Rotterdam, the history of Haarlem and Delft,

or the culture of The Hague as a backdrop to

your studies, you can be sure of learning and

living in one of Europe’s most culturally diverse

and economically vibrant societies.

However, the benefits do not stop there.

We have an impressive network of companies

and partner institutions that gives you plenty

of opportunities to study and acquire practicalexperience in the Netherlands and abroad.

We also boast an impressive array of modern

facilities and a system of student career

coaches and mentors.

Introduction

At INHolland University of Applied Sciences, we

know that the choices you make in further

education have a profound effect on your career

prospects. That’s why we provide quality

programmes in an international environment.

It’s also why we focus on the practical appli-

cation of theoretical knowledge, providing you

with a qualification that is relevant to today’s

professional world.

INHolland has a wide range of internationallyrecognised bachelor degrees which cover a

variety of professions. It also has a teaching site

in every major city of the Randstad – the heart

of our country’s economic, political and cultural



Look through our brochure to see what else

we can offer you, then visit our website at

www.INHolland.com. We will gladly answer

any questions you have, so do not hesitate to

contact us. We look forward to welcoming youto INHolland University of Applied Sciences.

Studying at INHolland: a passport to a

market-oriented international degree

It’s important that your qualification has rele-

vance to today’s professional world. That’s

why INHolland University of Applied Sciences

believes in competence-driven education.

Competences are the skills, knowledge and

insights you need for your future job.

This means, in addition to your individual exams,

you will also work on team assignments basedon real business situations. You will have plenty

of personal contact with lecturers, tutors and a

study coach. This gives you the opportunity to

learn all about professional practice from within

a study environment.

Why study in the Netherlands?

The Netherlands is the ideal place to study for

an international degree. With a long history of

international trade, the Netherlands of today

prides itself on having one of the world’s highest

concentrations of multinational corporate head

offices per capita. Rotterdam is not only the

world’s largest ports but also the gateway to

Europe for many companies. Amsterdam is one

of Europe’s financial centres, and The Hague is

home to over 150 international organisations,

including the International Court of Justice. The

entrepreneurial spirit is deeply engrained in

Dutch society, and this is reflected in our range

of programmes.

Here are a few other facts about the

Netherlands:

• Morethan1,000internationalstudyprogrammes are offered, all of them

taught entirely in English;

• Wedoprovidemodern,highqualitytuition.

Students and staff work together, making inte-

gration into society relatively easy for foreign

students;

• ThecostoflivinginAmsterdamorRotterdamis relatively low compared to other major

world cities like New York, London, Paris or

even Beijing.

Why INHolland University of Applied

Sciences?

Choosing to study at INHolland University of

Applied Sciences means choosing a university

of higher professional education with the student

at its heart. We do provide modern, high quality

tuition. Students and staff work together on

personal development and career guidance.Students also get the opportunity to establish

interesting and useful networks with lecturers,

peers and future employers, and to tailor their

programme to match their individual preferences

and ambitions.

Other reasons to study at INHolland:

• Market-orientededucationtaughtinEnglish

and set in a multi-cultural environment;

• Oneofthelargestuniversitiesofapplied

sciences in the Netherlands;

• Individualtuitionandguidance;

• State-of-the-artfacilitiesinoneofEurope’s

most culturally diverse and exciting countries;

• Foreignexchangeprogrammesandpractical

internships;

• Impressivenetworkofpartnerinstitutions.



The RICs act as a bridge of knowledge between

INHolland and the outside world. They bring

up-to-date information into INHolland from

outside, and they transfer information back –

usually the results of research – at both nationaland international level. Research groups focus

on the research demands of small and medium-

sized enterprises, as well as the public sector

and larger businesses. They also seek

co-operation with universities at home and

abroad, in addition to the bachelor and master

programmes within INHolland. More than twenty

lectors work for INHolland University of Applied

Sciences, in six different locations.

Formoreinformationaboutourresearchgroups

and the Research and Innovation Centres,please go to www.INHolland.nl/INHollandcom/

research.

Research at INHolland University of Applied

Sciences is organised in six Research and

Innovation Centres (RICs). The RICs consist of

research groups set up to examine the following,

specific themes:• GlobalCity

• Education&Learning

• Qualityoflife

• Entrepreneurship

• Business&Technology

• Governance

• Brand,ReputationandDesignManagement

INHolland has used these research groups to

develop, transfer and utilise knowledge since

2002. The groups are headed by lectors, that is

to say professionals who hold a lectureship andhave an established reputation within a specific

field. Most hold a PhD.

Many of these lectors combine their work for

INHolland with appointments elsewhere.

This enables them to keep in touch with the

professional practices of their respective fields.

This circulation of expertise stimulates and

facilitates innovation in the professional world as

well as in the educational programmes provided

by INHolland. This way, research contributes

to the development of competencies of future

professionals, and students learn about the

practicalities of the professional world by

conducting research. Lecturers as well as

experts from outside INHolland also participate

in the research groups.

Lectureships and research



Campuses and facilities

Selecting a university is not simply a case of

finding the degree programme that suits your

talents and career choice. It’s also about finding

a university that makes you feel at home,

supervises your personal development, teaches

to a high standard and is at the heart of the

community.

The degree programmes that INHolland

University of Applied Sciences teaches in

English are provided at four locations throughout

the Randstad – the cultural, political and indu-

strial heart of the Netherlands. Each campus is

unique, but they also have many things in

common, such as collaborating with businesses

and educational institutes abroad, providing

facilities for those with limited mobility, and

giving access to on-site libraries, ICT work-

stations and decent restaurants.

Personal supervision

Each of our campuses provides a system of

personal supervision by a student career coach,

lecturer and student counsellor. These people

not only help you with your studies but also

with practical and personal issues such as

impediments, homesickness or bereavement.

Obstacles to studying

INHolland is able to support you if you have

impediments such as a chronic or psychological

illness, dyslexia or a physical handicap.

The support can be in the form of suitable

arrangements, facilities or extra individual

supervision. You can discuss the various

possibilities with a student counsellor.

Combining study with a top sport

INHolland has developed facilities for top

sports students so that they can combine study

and sports at the highest level. The student

counsellor can provide more information on the

opportunities available.

Please read on to discover what each campus

can offer you. To find out the location of a parti-

cular programme, refer to the relevant section in

this brochure or go to www.INHolland.com.



The Hague

The bachelor programmes at The Hague focus

on Communication (International Communi-

cation Management), Media & Entertainment

Management, Marketing Management andBusiness Administration. It is a friendly, sociable

and ambitious university which pays attention to

the social challenges of the city and events in

the worlds of international business, politics and

government. It is involved with the community

and accessible to everyone. Since INHolland

University The Hague is a relatively small-scale

school, it is able to pay a lot of attention to the

individual student and address specific student

issues.

The royal city of The Hague is full of life.When it comes to culture, it’s in a prime location.

It hosts international festivals and has a wide

range of museums, cinemas, theatres and music

cafés which guarantee plenty of variety and

diversity. The Hague is a beautiful and charming

city which is in constant motion. The historic

centre is characterised by small streets,

pleasant piazzas and many cafés where you

can also sit outside to eat and drink. You can

relax here as well as enjoy the shopping.

What’s more, the lively seaside resort of

Scheveningen is just a short tram ride away.

Most rooms are reasonably priced, and there

are student flats next to the university which

accommodate up to ninety students.

The university building has many facilities:

a good-quality restaurant, a beautiful garden,

a library, various places to work and study

either alone or with other students, a silence

centre and modern computer workstations.

There’s even a temping agency for students.

The university has extensive modern ICT

facilities that enable you to complete your

assignments on site or at home, and it has itsown students’ association which organises lots

of activities throughout the year.

Amsterdam/Diemen

The campus Amsterdam/Diemen offers a range

of bachelor programmes in Communication,

Media & Entertainment Management,

Economics & Management, Health, Sport,Welfare & Life Sciences, Teaching & Education,

Social Work, Ideology and Technology &

Logistics. The campus is a mirror image of

Amsterdam. Just like the inhabitants of the

capital city, it is convinced that great new things

stem from diversity, which is why it’s so inter-

national. There are at least seventy different

nationalities among the student population – just

one reason why it’s the place to prepare for our

increasingly global lifestyle.

Of course, everybody has heard of Amsterdam.The Dutch capital with its picturesque canals

and canal houses is the perfect place to study.

There’s no other city in the Netherlands where

you will find so many trendy bars, restaurants,

pubs, nightclubs, cinemas and theatres. There

are internationally famous clubs and stages,

and you can ‘shop till you drop’. It is full of

energy day and night!

INHolland University Amsterdam/Diemen offers

many facilities. College halls, practical training

rooms and project rooms are fully equipped for

a modern education. It has various cafés where

you can relax after classes. You can make use

of a good-quality restaurant, the library, a copy

shop, professional audio-visual media and

modern computers. The university also has

extensive ICT facilities which mean you can

do your projects throughout the university or at

home.

It has a silence centre where you can pray

(all religions), meditate or simply relax in peace.

It also has a range of on-site shops such as a

hairdresser, a bookshop, a business laboratoryand an advertising agency. There are plenty of

study and student associations which organise

events such as debates, multi-cultural parties,

comedy shows, theme nights, readings and



lectures. You can take up recreational or com-

petitive sports in the Sports and Health Centre,

and use the up-to-date, fully equipped fitness

hall. INHolland students are also allowed to

makeuseoftheFreeUniversity’s(VU)sports

facilities and the Diemen municipal sports hall at

a reduced rate.

INHolland Amsterdam/Diemen has several

locations: De Boelelaan (Health, Sport, Welfare

& Life Sciences, and Social Work), Laan van

Kronenburg (Teaching & Education and

Religion), Louwesweg (Dental Care), and

Wildenborch (Communication, Media &

Entertainment, and Economics & Management).

Each location has easy access to public

transport.

Haarlem

INHolland University Haarlem focuses on

economics, technology, education, health care,social work and media-entertainment. Within

each of these fields, it offers a wide range of

bachelor programmes. It prides itself on its

enterprising and progressive approach to

education. Haarlem offers programmes such

as International Business & Management

Studies, Media & Entertainment Management,

and Tourism & Recreation Management.

Haarlem is not only the attractive and historic

centre of the Netherlands’ bulb-growing district.

It is also a student town with a long tradition of

student associations – there are currently at

least sixteen! The town offers a variety of art,

culture and events, and it has a unique selection

of shops, bars and cafés, making it a great

place to socialise.

The university’s building has been purpose-built

with an eye on the educational and technical

demands of today. It has extensive facilities for

students, from a library with various databases

and a fine restaurant to excellent computer

facilities and an on-site bookshop. There are

plenty of study places and project rooms, arepro-centre and a service desk where you

can borrow professional audio-visual media.

The extensive modern ICT facilities enable you

to complete your assignments here or at home.



You can even use your own laptop as the whole

building has an excellent wireless network

(WiFi).

There is a built-in recording studio for the Media& Entertainment Management course, enabling

studentstoworkonprofessionalTVandradio

productions – essential for practical experience.

It also has a student broadcasting station

(FEELIN)whichisrunforandbythestudents.

There is a sports hall available to all students

and employees of INHolland University as well.

The campus is easily reached by public

transport. There’s a railway station within

walking distance, and various bus lines which

run nearby.

Rotterdam

INHolland University Rotterdam offers bachelor

degrees in Communication (International

Communication Management), Media &

Entertainment Management, Management &

Economics, Law & Administration, Teaching &

Education and Social Work, giving students a

range of options.

Studying in Rotterdam means studying in a

world city. Over the last few years, it has beco-

me known as a city of culture; it hosts several

annual festivals and boasts a variety of small

andlargemuseums.Goingoutandsocialising

can be great fun here. You can go shopping or

dancing, visit one of the many cafes and clubs

and admire Rotterdam’s impressive skyline and

modern architecture. Most students find suitable

and affordable accommodation in Rotterdam

within a relatively short time.

The university itself is housed in a modern,

transparent building in the new development of

the old harbour. The premises are eight stories

high and built out of glass and steel. There is abreathtaking view over the river and the iconic

Erasmus Bridge. The building is very near the

lively centre of Rotterdam, and it is easy to

reach by public transport: metro and tram stops

are just a stone’s throw away, and the railway

stations are just a ten-minute walk away.

There is a large, decent restaurant, a bookshop

and a library. There is a ‘silence centre’ whereyou can pray (all religions), meditate or simply

relax in peace, and there are special facilities

which give better access to the physically disa-

bled. Modern computer workstations and study

areas provide places for you and your team to

study, and the extensive ICT facilities make it

possible to do your assignments here as well as

at home.

Finally,therearetwoveryactivestudentassoci -

ations which organise activities throughout the

year such as skiing and sailing weeks, a gala,debates, themed parties and various social

gatherings.



INHolland University of Applied Sciences

offers a broad range of international bachelor

programmes, all taught in English. The bachelor

programmes range from business to technology.

Not only do they provide excellent managementprospects in a dynamic and highly competitive

professional world, they also provide the

skills necessary to work in a multi-cultural

environment.

Curriculum

All our bachelor degree programmes are based

on the major/minor model. This means the

programme consists of: a major, a specialisation

minor and a differentiation minor. The major

(50%) focuses on the broad range of knowledge

and abilities that you need to become a mana-ger in your chosen career. In the minor (25%),

you specialise in specific areas of your choice.

You use the remaining 25% of the minor to

differentiate your learning programme according

to your own preferences and ambitions.

Key elements of education

You will divide your time between lectures,

tutorials, projects, group work, self-study, field

trips and other activities. You will also work in

small, multi-cultural teams solving real-life,

work-related problems. This is a great learning

experience – both personally and professionally.

Internships

As a part of your studies you will undergo a

compulsory internship, (usually) in the third

year of your studies. This will give you the

opportunity to put your theoretical knowledge

into practice. By the time you graduate, you will

have already gained valuable work-experience,

giving you a jump-start in your career.

Exchange programmes

During your time at INHolland University of

Applied Sciences, you can apply to study at one

of our partner institutions which are located all

over the world. A wide range of options isavailable, giving you the opportunity to obtain

the international exposure so crucial in today’s

marketplace. You also get to experience a

different education system which will encourage

a different outlook on life.

Programmes



International bachelors programmes

2009 - 2010

Amsterdam/Diemen

•Communication(InternationalCommunicationManagement) Full-time

•InformationTechnology Full-time

•InternationalBusiness&ManagementStudies Full-time&Part-time

•InternationalBusiness&ManagementStudies(Fast-Track) Full-time•LeisureManagement Full-time

•Tourism&RecreationManagement Full-time

Haarlem

•InternationalBusiness&ManagementStudies Full-time

•Media&EntertainmentManagement Full-time

•Tourism&RecreationManagement Full-time

The Hague

•Communication(InternationalCommunicationManagement) Full-time•MarketingManagement Full-time

•Media&EntertainmentManagement Full-time

•SmallBusiness&RetailManagement Full-time

Rotterdam

•Communication(InternationalCommunicationManagement) Full-time

•InternationalBusiness&ManagementStudies Full-time



INHolland’s bachelor’s degree in Communication

prepares you for a career in the exciting world

of public relations, advertising and marketing.

You will learn how to become an effective

communicator in today’s international medialandscape. This is a vital role because, to be

successful, an organisation – no matter how

large or small – must be able to communicate

in such a way that it overcomes cultural and

international barriers.

Themes

Our communication programme focuses on

cross-media communication and up-to-date

technologies within an international framework.

We cover topics such as new products and

research design, corporate social responsibility,trend and new concept developments, project

management, media law, PR campaigns and

journalistic skills. The aim of the programme

is to enable you to work as a professional

communicator in a cross-cultural, multi-media

environment.

Profile of the profession

Communication professionals play an important

role at all levels of an organisation. They are

versatile, creative and passionate. They are able

to express ideas and emotions to all kinds of

people, regardless of culture and nationality, and

they have to be able to deal with all kinds of

technology. They become involved in many key

areas, from designing websites and developing

a new communication strategy for a new product

to writing articles and designing layouts for

magazines and journals.

Examples of positions open to graduates are,

for example, communications advisor, media

planner, PR officer, concept developer, marke-

ting communications officer or entrepreneur.

Structure of programme

The communication programme consists of

a major, a specialisation minor and a differen-

tiation minor. The major develops your basic

competencies in communication, and the minors

allow you to specialise and tailor your course to

match your personal interests and ambitions.

INHolland knows that your qualification must

be relevant and valuable to any future employer,which is why you will be involved in real

business issues right from year one. You learn

through lectures, practical trainings and project-

group activities. You are also expected to do an

internship for six months, preferably abroad.

All this means you will be confident of your skills

when you enter the international job market.

Specifics

Communication is a four-year programme.

When you graduate, you will be awarded the

degree ‘Bachelor of Communication’ (B Comn).You may then go on to master degree program-

mes such as Master of Art in Public Relations,

Master of Art in International Relations and

Master of Business Administration.

This programme is available at three INHolland

campuses: Amsterdam/Diemen, Rotterdam and

The Hague. The details of the programme vary

according to location. The certification code

is 34405. This English Stream programme is

officially registered as ‘Communicatie’.

Website

If you would like to know more about our

Communication degree, then please go to

www.INHolland.nl/INHollandcom/bachelors/

communication.

Communication (International

Communication Management) Amsterdam/Diemen, The Hague, Rotterdam



There is more and more demand for real-time

information in today’s business world.

Information, and the communication of it, is the

life-blood of organisations. This means the role

of the information technology engineer is crucial,too. Nearly all organisations make use of

computerised technology – from global networks

and databases to a PC on a desk. Therefore,

IT professionals are essential to keep the

modern wheels of business turning. INHolland

University’s bachelor’s degree in Information

Technology teaches you how to become one of

these valuable professionals.

Themes

To develop the knowledge, skills and know-how

that you need for a career in InformationTechnology, our programme focuses on soft-

ware, hardware and mathematical modelling,

as well as mathematical subjects related to

engineeringprograms.Vitalcommunication

skills and knowledge of how to run and organise

a business is also part of the programme.

Subjects include programming, software

engineering, network management, computer

architecture, mathematics, report writing and

presentations, business organisation manage-

ment and international corporate strategy.


Professional IT engineers are motivated fast-

thinkers who enjoy working in a dynamic and

specialised environment. They need good

communicative skills, and they know how to

implement their analytical skills and techno-

logical knowledge. They move from solving

day-to-day technical problems to realising the

strategy of their organisation. Whether they are

an employee working behind the scenes, a

freelance consultant working on the front line,

or an entrepreneur running their own business,

they make a difference to every organisation.

Positions open to IT engineers can generally be

grouped into software development; database

management and the development of database

applications; network design and management;

and web-based applications and IT consultancy.

Potential employers include software houses,

banks, data communication companies,e-commerce companies, government organi-

sations and IT consultancy firms.


The Information Technology programme

consists of a major, a specialisation minor and

a differentiation minor. The major develops your

basic competencies in information technology,

and the minors allow you to specialise and

personalise your course. We believe in compe-

tence-based education at INHolland University,

so you do practical (lab) work in addition toattending lectures and classes. This practical

work can be performed individually or in small

(multicultural) groups and is assessed through-

out the programme. In the third year, you do a

six-month internship in an (international)

organisation.

Specifics

This is four-year, full-time programme. When

you graduate, you will be awarded the degree

‘Bachelor of Engineering’ (B Eng). This inter-

nationally recognised degree means you

can apply for master’s programmes in the

Netherlands and abroad.

This programme is available at the INHolland

campus of Amsterdam/Diemen. The certification

code is 35168. This English Stream programme

is officially registered as ‘Bedrijfswiskunde’.

Website


Information Technology degree, please go to


informationtechnology.

Information Technology Amsterdam/Diemen



These days, even the smallest organisation

can trade right across the globe, making the

role of the international manager a vital one.

Companies can no longer rely on local know-

ledge to be successful, and society is becomingincreasingly multicultural. That’s why INHolland

University’s bachelor’s degree in International

Business & Management Studies grooms future

managers to run companies, cut across the

cultural divide and develop international

relationships.

Themes

This programme focuses on international busi-

ness and general management. We organise

the curriculum around a number of themes such

as ‘The International Business Environment’,‘ResearchtheMarket’,‘GoInternational’and

‘TheVirtualOrganisationProject’.Examplesof

electives are human resources management,

international management, international trade

China, Asian business studies, corporate

finance, doing business in a global environment,

and psychology at work. We also expect you

to study a couple of foreign languages to

complement the programme’s international

orientation.


The international manager has a wide range of

responsibilities that vary from marketing and

managing the import and export of goods and

services to communicating with business part-

ners, responding to the demands of international

markets, and helping to establish a global busi-

ness presence. That business may be small or

large, private or public, non-profitable, non-

governmental or governmental, so an interna-

tional manager could work with a renowned

museum,anNGO,alistedcompanyorapublic

authority – the list of opportunities is almost

endless. Many graduates even decide to jointhe long tradition of entrepreneurs by setting up

their own business.

Example occupations: finance manager,

HR manager, strategic manager, marketing

manager.

Structure of programmeThis four-year programme combines theory and

practice, and it uses the major/minor model.

The major develops your basic competencies

in business and management, and the minors

allow you to specialise and personalise your

course. Each year has four terms, and each

term has a different theme and related project.

Classes are competency-based and support the

term’s theme. As well as attending classes and

participating in workshops, you work in small,

multicultural teams solving real business

problems. In the third year, you do a six-month(international) internship.

Specifics

In addition to our standard full-time and part-

time programme, we offer a fast-track

programme to motivated and talented students.


degree ‘Bachelor of Business Administration’

(B BA). This internationally recognised degree

allows you to apply for master’s programmes in

the Netherlands and abroad.

The full-time programme is available in three

INHolland campuses: Amsterdam/Diemen,

Haarlem and Rotterdam, the part-time and

fast-track programme are available in

Amsterdam/Diemen. The details of the

programme vary according to location.

The certification code is 34936.

Website


International Business and Management

Studies degree, then please go to

www.INHolland.nl/INHollandcom/bachelors/internationalbusinessandmanagementstudies.

International Business &

Management Studies Amsterdam/Diemen, Haarlem, Rotterdam



INHolland University’s bachelor’s degree in

Leisure Management focuses on an industry

that affects us all. We all like to make the most

of our free time, whether it’s seeing the latest

film at the cinema, playing our favourite sport,attending that long-awaited concert, or getting

our thrills in a theme park. The leisure industry

is not only booming, it’s also an important part

of the economy. Its growth and diversity has a

huge impact on business today. This brings

fresh challenges to those providing our leisure

facilities: how to continually satisfy that demand

and how to ensure high quality services enrich

our lives.

Themes

This programme helps you to achieve theknowledge, skills and attitude needed for a

successful career in leisure management.

Themes include working with clients; creating

and organising leisure products; managing a

business (finance, policy-making, quality

assurance, production processes, marketing &

project management); teamwork, leadership and

communication; maintaining external contacts

and contributing to the study of leisure through

research and information analysis.


Most Leisure Management graduates take

their skills and knowledge into a wide variety

of settings within the fields of arts, tourism,

events, the media, sport and recreation.

Leisure managers work in a variety of environ-

ments which include cultural organisations,

international congresses, global sporting events,

exhibitions, theme parks, theatres, cinemas,

museums, sports centres and festivals.

Examples of positions open to graduates are

event management, festival management and

congress and conference management.


The leisure programme consists of a major, a

specialisation minor and a differentiation minor.

The major develops your basic competencies in

tourism, and the minors allow you to specialiseand tailor your course to match your personal

interests and ambitions. It is a project-based

programme which means working in multi-

cultural project groups on assignments to

identify and solve complex problems. You also

attend lectures and workshops and, in your third

year, you do an internship (preferably) abroad.

There are project tutors and a personal study

coach who guide and support you, but you set

your own learning goals, identify your strengths

and weakness, and reflect on your achieve-

ments. This requires a significant degreeof individual input, and you must be able to

structure and manage your own time.

Specifics

Leisure Management is a four-year full-time

programme. When you graduate, you will be

awarded the degree ‘Bachelor of Business

Economics (B Ec). This internationally recog-

nised degree allows you to apply for master’s

programmes in the Netherlands and abroad.

This programme is available at our INHolland

campus in Amsterdam/Diemen. The certification

code is 34438. This English Stream programme

isofficiallyregisteredas‘Vrijetijdsmanagement’.

Website


Leisure Management degree, then please go to


leisuremanagement.

Leisure Management Amsterdam/Diemen



Marketing and management are at the core of

every business, whether this business is local

or international, private or public, non-profitable,

non-governmental or even governmental.

Marketing managers solve problems, crosscultural barriers and focus on global issues.


Marketing Management prepares you for a

career in this fascinating area of business.

Themes

Since any company can achieve a global

presence from day one, our programme focuses

on international business. We consider ques-

tions such as: how does a consumer behave

and why? How should we calculate the cost

price? How can we optimise distribution andlogistics? Who is our target group and how do

we communicate effectively with it? How do we

manage customer relations and improve our

competitiveness? Other topics include analysing

customer behaviour, optimising supply chains

and e-business, helping a company establish a

global presence, and dealing with clients from

different cultures.


Marketing managers play an important role in

business because marketing and management

are at the heart of every organisation. Therefore,

the marketing manager is an essential member

of any management team. Successful marketing

managers understand how to respond to the

demands of the international market and how

to communicate effectively with people from

divergent cultures.

As a marketing management graduate, you

have an array of positions open to you. Some

of the highest paying and most sought-after

jobsinbusiness,governmentsandNGOsare:

Marketing Manager, Product Manager,Purchasing Manager, Marketing Communication

Manager, Client Services Manager and Account

Managers in Advertising.


The Marketing Management programme

consists of a major, a specialisation minor and a

differentiation minor. The major develops your

basic competencies in marketing management,and the minors allow you to specialise and

personalise your course. Since marketing

managers need to communicate effectively in an

international environment, we offer instruction

inFrench,Spanish,EnglishandGerman,allby

native speakers. INHolland believes in compe-

tence-driven education, so you work on team

assignments based on real business situations

in addition to sitting individual exams. In the

third year, there is a 23-week internship in

an approved (international) company of your

choice.

Specifics

The Marketing Management programme is

small scale which means you will have plenty

of personal contact with lecturers, tutors and

a study coach. When you graduate, you will

be awarded the degree ‘Bachelor of Economics’

(B Ec.). This internationally recognised degree

allows you to apply for master’s programmes in

the Netherlands and abroad.

This programme is available at our INHolland

campus in The Hague. The certification code

is 34402. This English Stream programme is

officially registered as ‘Commerciële Economie’.

Website


Marketing Management degree, then please go

to www.INHolland.nl/INHollandcom/bachelors/

marketingmanagement.

Marketing ManagementThe Hague




Media & Entertainment Management trains

you to become a manager in the world of

film & television, events, music and media.

This fascinating and dynamic industry facesmany artistic challenges, uses the latest

technology and operates from a global

per spective. It calls for professionals who

can combine creative talent with international

business skills.

Themes

The degree trains you to become a co-ordinator

or manager in the media, music and entertain-

ment industry. It not only teaches you how

to work with a range of different people, but

also how to do so within the limits of finance,resources and time. It covers themes such as

copyright & media law, marketing, communi-

cation, account and project management,

negotiating and research, strategy, cross-

cultural management, and business and

entertainment analysis & concepts.


People working in this profession are creative

and enterprising, enjoy working in teams

‘behind-the-scenes’ and have a love for media,

music and entertainment. They work for record

companies, broadcasters, music publishers,

artist management agencies, concert promoters,

copyright agencies and recording studios.

They create, develop and market new concepts

for the industry, lead international and diverse

teams, and are responsible for budgeting and

deadlines.

Example jobs are music publisher, A&R

manager, booking agent, concert organizer,

tour manager, manager and new media.

Structure of programmeThe Media & Entertainment programme consists

of a major, a specialisation minor and a differen-

tiation minor. The major develops your basic

competencies in media and entertainment, and

the minors allow you to specialise and tailor your

course to match your personal interests and

ambitions. The programme is structured around

ten-week projects which simulate real life and

the professional working environment. It involvesmulti-cultural teams, lectures, workshops, and

independently applied research. There is great

focus on gaining practical experience, so you

have the exciting opportunity to set up and run

an independent entertainment company. You are

also expected to do an internship abroad.

Specifics

INHolland University The Hague provides the

International Media & Entertainment Manage-

ment (IMEM) programme. IMEM focuses on

training co-coordinators and managers in theworld of film & television, radio, events and

interactivemedia.Graduatesareawardedthe

degree ‘Bachelor of Economics’ and may use

the title ‘B Ec’.

INHolland University Haarlem provides the

international stream of this programme which

is International Music Management (IMM).

IMM focuses on the international music & events

industry.Graduatesareawardedthedegree

‘Bachelor of Business Administration’ (BBA).

The certification code is 34952. Both degrees

are internationally recognised and allow you

to apply for master’s programmes in the

Netherlands and abroad. This English Stream

programme is officially registered as ‘Media &

Entertainment Management’.

Website


Media & Entertainment Management degrees,

please go to www.INHolland.nl/INHollandcom/

bachelors/mediaandentertainmentmanagement.

Media & Entertainment ManagementThe Hague, Haarlem, Rotterdam




Small Business & Retail Management sets you

up for a solid and successful career in

the world of business. Retailers and small

businesses are the backbone of a country’seconomy and, in today’s global landscape,

they need effective, professional managers

and entrepreneurs who have an international

orientation. This programme teaches you

everything you need to run a thriving business.

Themes

This programme is ideal for people who would

like to start their own business or have a

managerial position in a small or large (interna-

tional) company. In addition to entrepreneurship,

it embraces all the various aspects of running abusiness - from sales, IT and finance to person-

nel management, marketing and communication.

Subjects include market research, business

studies, business economics, entrepreneurial

law, retail management, communication skills,

and foreign languages.


Graduatesofthisdegreecanworkasentre-

preneurs or business managers around the

world. Whether they run a small business,

manage a retail outlet or have leadership of a

company, they are all self-sufficient, business-

minded people making the most of their entre-

preneurial talent. Around one third of students

start up their own business as soon as they

have graduated.

Examples of jobs in this profession are franchise

owner for a large chain store, branch manager

for a supermarket, manager for a wholesale

business, and business consultant for an IT

company.

Structure of programmeThis programme consists of a major, a

specialisation minor and a differentiation

minor. Learning takes the form of lectures,

practical assignments, classes and internships.

Each year has four terms, and each term has

a theme. A theme is the foundation of a project,

which you work on in small teams. A project is

usually concluded with a presentation to the

university, a company or the Chamber of Commerce. This form of working enables you

to start up a useful business network. In year

three, you get the opportunity to start your

own business. Special classes have also been

developed for those who dream of taking over

or assuming leadership of an existing company.

Specifics

Small Business & Retail Management is a

four-year full-time programme. Part-time

students often have a job already which meets

the course requirements, and they are usuallyexempt from doing practical work experience.

This shortens the course by at least six months.


degree ‘Bachelor of Economics (B Ec).

This programme is available at INHolland The

Hague campus. The certification code is 34422.

This internationally recognised degree allows

you to apply for master’s programmes in the

Netherlands and abroad. This English Stream

programme is officially registered as ‘Small

Business & Retail Management’.

Website

If you would like to know more about our Small

Business & Retail Management degree, please

go to www.INHolland.nl/INHollandcom/

bachelors/smallbusinessandretailmanagement.

Small Business & Retail ManagementThe Hague




Tourism & Recreation Management meets

the needs of the world’s largest industry.

Tourism has become one of the most important

sources of global employment. It’s also thefastest growing economic sector in many

countries. Such industry growth means an

increasing demand for tourism managers -

professionals who design tourism and

recreational products in a responsible and

sustainable way. Our programme trains

managers to ensure the long-term prosperity

of tourism as an integral part of society, and

to deal with today’s critical issues.

Themes

This programme gives you relevant knowledgeand skills in areas such as management, policy-

making, consultancy, accounting, marketing,

inter-cultural communication and ICT, as well as

all the professionally related aspects of tourism,

travel and destinations. It also looks at develo-

ping tourism products, applying research, using

trade publications and handbooks, and under-

standing municipal policy and international

agreements.


Most graduates take on jobs that focus on back-

office management roles rather than front-office

activities. Responsibilities range from carrying

out research and finding solutions and oppor-

tunities to managing a department or setting up

a company. Tourism & recreation managers are

well-educated professionals who are familiar

with the latest marketing, communication and

management techniques. They can also assess

the results of research and the significance of

trends.

Graduatesworkforarangeoforganisations:

e.g. tour operators, travel agencies, event

organisations, hotels, sport and lifestylecompanies, cruise lines, airports, museums,

theatres,themeparksandNGOs.Examples

positions are product manager, researcher,

purchaser and sales manager.


The Tourism & Recreation Management

programme consists of a major, a specialisation

minor and a differ entiation minor. The major

develops basic competencies in tourism, and theminors allow specialisation and modification to

match your personal interests and ambitions.

The programme has a strong project-based

approach to learning and provides practical,

international experience. You work indepen-

dently and in multicultural groups solving

complex problems. You do a six-month

(international) internship, and join the many field

trips here in the Netherlands and abroad.

Lecturers provide support and guidance during

the project activities, and an individual student

career coach supports you during your studies.

Specifics

We offer two four-year, full-time programmes

at INHolland University: one at our campus in

Haarlem and one at our campus in Amsterdam/

Diemen.GraduatesoftheHaarlemprogramme

are awarded the degree ‘Bachelor of Business

Administration’(BBA).Graduatesofthe

Amsterdam/Diemen programme are awarded

the degree ‘Bachelor of Economics’ (B Ec).

The certification code is 34410. Both degrees

are recognised internationally and allow you

to apply for master’s programmes in the

Netherlands and abroad. This English

Stream programme is officially registered as

‘Hoger Toeristisch & Recreatief Onderwijs’.

Website


Tourism & Recreation Management degrees,

please go to www.INHolland.nl/INHollandcom/

bachelors/tourismandrecreationmanagement.

Tourism & Recreation Management Amsterdam/Diemen, Haarlem



Practical information

21

Dive into the details on the website

The website is a great place to get to know

INHolland University of Applied Sciences in

more detail. You’ll find the content of all our

programmes, the admission requirements andan overview of the educational modules on offer.

Just click on the name of any programme that

catches your eye in the fast-access menu, and

jump to all the information you need. You can

also read all about the interesting experiences of

currentandformerstudents.Visitourwebsiteat

www.INHolland.com.

Information available by telephone

Of course, you can also call the INHolland

International Recruitment & Admissions Office

(IIRO). This is the central point of contact for international students with questions about

studying at INHolland University of Applied

Sciences. As a prospective student, you can

ask the IIRO to send you a programme brochure

or registration package. If necessary, they can

refer you to experts from the programmes or

other INHolland University of Applied Sciences

staff.

TheIIROisavailablefromMondaytoFriday,

from 9:00 – 17:00 CET.

Telephone: +31 (0)23 522 3275

You can also email us at:

[email protected].

How to apply?

Once you have decided which programme you

would like to follow, you need to register. This

you must do via Studielink at www.Studielink.nl.

Please note that the enrolment procedure for

international applications can take more than

three months. To improve your chances of

following the course of your choice, we advise

you to enrol as early as possible and send in

all the required documents.

Admission requirements

English test: The ability to understand, speak,

read and write English at a good level is the

most essential requirement for foreign studentswishing to enter a Dutch university. Students

from non-native speaking countries (countries

other than the United Kingdom, Ireland, the

United States of America, Canada, Australia,

New Zealand and South Africa) need an IELTS

certificate with an average score of 6 for writing,

reading, listening and speaking. The IELTS

certificate is compulsory for Chinese students,

although other international students may enter

withaTOEFLcertificateiBt80(InternetBased

Test) with an overall score of 80 on reading,

writing, listening, speaking. The CambridgeCertificate in Advanced English (CAE) and

Proficiency in English (CPE) are also accepted.

FormoreinformationonTOEFL,visit

www.ETS.org.Formoreinformationon

IELTS, visit www.IELTS.org.

School diploma: A secondary school diploma

and final grade list is required for entering a

bachelor’s degree programme. If your diploma

andtranscriptisinEnglish,German,French

or Spanish, send a copy of both with your

application form to INHolland University of

Applied Sciences. If your diploma is in any

other language, you will also need to enclose

acertifiedtranslation(inEnglish,German,

FrenchorSpanish)ofyourdiplomaand

transcript. Please note that foreign diplomas

are evaluated to check that you have the

required level to enter the degree programme

of your choice.

You will also need to show your original diploma

and transcript to our Student Administration

upon arrival.



Do you need a visa (MVV)?

Nationals from the following countries do NOT

need a visa: Australia, Canada, Iceland, Japan,

Monaco, New Zealand, Norway, South Korea,

Switzerland, the United States of America andall EU-member states. Nationals from any other

country do need a visa. INHolland University

of Supplied Sciences will help you if you need

avisabyapplyingforavisa(MVV)onyour

behalf. We have a special visa service to do

this, which is free of charge.

You can contact this service by e-mail:

[email protected]

+31 (0)23 522 3275.

What about the costs?The tuition fee for the academic year 2009-2010

has not been determined yet. To give you an

indication, the 2008-2009 fees were € 1,565 for

Dutch and EU students, and € 6,500 for non-

EU students. If you have a Dutch bank account,

you can pay your tuition fees in ten instalments.

The cost of books and readers is between

approximately € 500 and € 1,250 in the first

year. Many of these books will be referred to

throughout the programme, so the cost will be

lower in subsequent years.

How do you enrol?

If you would like to study for your degree at

INHolland University of Applied Sciences,

then your next step is to apply. You may register

to follow a bachelor programme at INHolland

via Studielink, www.Studielink.nl. If you don’t

have access to the Internet, then please ring

the International Recruitment & Admissions

Office in Haarlem, which is open Monday to

Friday,from9:00-17:00CET.

Telephone us on +31 (0)23 522 3275 or

e-mail us at [email protected].

Please quote the code of your programme in

your application. The code for INHolland

University of Applied Sciences is 27PZ.

International Offices

The International Office is one of the first

contact points for international students at

INHolland. Each INHolland location has an

International Office. The office assists allINHolland students with non-study related

issues, such as information on studying abroad,

grants and scholarships, and questions related

to IND (Dutch Immigration and Naturalisation

Service). It also organises social activities

for international students, advises Schools on

the internationalisation of curricula, organises

symposiums on internationalisation, and

negotiates and maintains contracts with partner

institutions abroad.

Forcontactinformationaboutourinternationaloffices in Amsterdam/Diemen, The Hague,

Haarlem and Rotterdam see page 23.



International Recruitment &

Admissions Office

P.O. Box 558

2003 RN Haarlem

The NetherlandsP: +31 (0) 23 522 3275

F:+31(0)235412499

E: [email protected]


Amsterdam/Diemen

Wildenborch 6

1112 XB Diemen

The Netherlands

International Office Amsterdam/Diemen

Room X0.10PO Box 261

1110AGDiemen

The Netherlands

P: +31 (0)20 495 1015


The Hague

Theresiastraat 8

2593 AN Den Haag

The Netherlands

International Office The Hague

Opening hours: Tuesday 10.00 - 12.00 and

Thursday 14.00 - 16.00

Room 1.10

PO Box 93043

2509 AA The Hague

The Netherlands

P: +31 (0)70 312 0559

(only available during opening hours)


Haarlem

Bijdorplaan 15

2015 CE Haarlem

The Netherlands

International Office Haarlem

Room I1.01

PO Box 558

2003 RN Haarlem

The Netherlands

P: +31 (0)23 541 2209


Rotterdam

Posthumalaan 90

3072AGRotterdam

The Netherlands

International Office Rotterdam

Room 0.13

PO Box 23145

3001 KC Rotterdam

The Netherlands

P: +31 (0)10 439 9872


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