Inholland Final Exam Presentation
20
An inventory of the client-agency relationship or How ‘ word of mouth‘ is threatening advertising Katharina Boden, Rotterdam, 29.06.2009
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Transcript of Inholland Final Exam Presentation
An inventory of the client-agency relationship or
How ‘ word of mouth‘ is threatening advertising
Katharina Boden, Rotterdam, 29.06.2009
Role of an advertising agency
Understand the Product /
Company
Plan & Create an Advertising
Campaign
Maintain a good
client-agency relationship
Strategize
Advertising agency
New forms of advertisingProduct Placement
New forms of advertisingAdvergaming
New forms of advertisingInteractive out-of-home
New forms of advertisingMobile advertising
New forms of advertisingLocal advertising
Social Media
Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic
sense, social media is a shift in how people discover, read and share news, information
and content.
Social Media
Social Media feat Ad Agency
Social Media without Ad Agency
Social Media – Jet Blue Case
Social Media – Jet Blue Case
Kevin Nalts
Social Media – Jet Blue Case
Justine Ezarik
IBM Survey – March 2009
“Given the explosive growth in online and digital media formats,
and the decline in traditional advertising (such as print, TV and
radio), the study suggests that companies are placing their
growth strategies at risk if they cannot evolve into more of a
marketing services model as they identify and adopt the next
generation of digital formats.”
"Now is the time for companies to move quickly to become
more effective with their assets and build for the future."
Social Media – Tasks of an agency
Be a long-term partner
Provide product feedback
Provide message feedback to creative
Achieve social media message distribution
The End – Thank you!
Impressum.
Die in dieser Präsentation erarbeiteten Gedanken, Anregungen und Vorschläge in Konzept,
Layout und Text sind geistiges Eigentum der PUBLICIS Frankfurt GmbH und unterliegen dem
gesetzlichen Urheberschutzrecht. Jede Nutzung, Vervielfältigung oder Veröffentlichung, in
unveränderter oder abgewandelter Form, bedarf der schriftlichen Genehmigung der Publicis
Frankfurt GmbH.
PUBLICIS Frankfurt GmbH
Walther-von-Cronberg-Platz 6, D-60594 Frankfurt
Phone: +49 (0) 69 – 154 02 - 0 Fax: -200
Volker Selle, CEO
Phone: +49 (0) 69 – 154 02 - 724
Fax: +49 (0) 69 – 154 02 - 502
eMail: [email protected]
