Health Care Unbound June09 Seattle
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Brain Fitness Trends and Initiatives Health Care Unbound Conference June 22–23, 2009
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Brain Fitness - Marketplace Trends and Initiatives. Presented at Heath Care Unbound Conference, Seattle, June 09
Transcript of Health Care Unbound June09 Seattle
Brain FitnessTrends and Initiatives
Health Care Unbound Conference
June 22–23, 2009
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Cognitive Interventions
Neurological damageImpairments NormalBrain
Conditions
Purpose
TBIStrokeAlzheimer’s Disease
MCIDepressionPTSDChemo FogBehavior DisordersOthers…
Anti-Aging
Sports performance
On-the-job performance
Acute CareDisease Management, Chronic Care
Deferring declineStaying sharp
REHABREMEDIATIONTRAINING
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Brain Fitness Defined
GamingGaming PhysicalPhysicalFitnessFitness
CognitiveCognitiveScienceScience
BrainBrainFitnessFitness
*
What’s good for the heart is good for the brain
Cognitive stimulation completes the picture
4The Science: “Inspired by…...”====== Evidence of Effectiveness
The Fun Factor: Dull ====== Highly Engaging
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Achieving Brain Fitness withCognitive Training
Play - Measure – Monitor – Manage
Personalized & Adaptive Challenging Variety & Novelty Engagement & Fun Evidence of effectiveness
Trends &Growth Catalysts
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Brain Fitness Trends
Market Size 2008 estimated at $265M 35% CAGR 2005 2008 2015 estimate is $1B - $5B
2008 Data Points Fastest growing segment in the Casual Game sector Consumer & Health Care account for ~65% of the
market Independent & Assisted Living Facility deployments
increased ~100% Brain Gyms increased ~ 300%
Source: Sharpbrains 2009 Market Report
?
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#1 Scientific Research is Positive
Cognitive training improved cognitive abilities and effects sustained 1
Cognitive activities associated with reduced risk of cognitive impairment 2
Complex mental activities contribute to a lower risk of cognitive decline 3
A one-point increase in cognitive activity corresponded with a 33% reduction in the risk of Alzheimer’s 4
A cognitively inactive person is 2.6 more likely to develop Alzheimer’s disease 5
Cognitive Training improves targeted cognitive abilities 6
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#2: Boomer Fear
No known definitive cure for Alzheimer’s 1 6th leading cause of death, on the increase 5.3M Alzheimer's sufferers today 10M Boomers will get Alzheimer’s Disease &
significantly more will experience MCI $174K - Average lifetime cost of care
Top 3 Boomer fears relate to brain decline 2 #1 running out of money #2 being a burden on family #3 loosing mental capacity
1. Alzheimer’s Association 2009 Facts & Figures 2. National Marketing Institute 2008 Health & Wellness database
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#3 Industry Funding
2008
Capital Investment~$45M
First Product & Technology Acquisitions
Platform Investments
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#4 Public Policy & Sector Action
Mental Health Parity Act Amendment 2010 Healthy Workforce Act
(Harkin, D-IO, Smith, R-OR )(Udall, D-MN., Bono Mack, R-CA)
Medicare emphasis on reduced hospital readmissions
U.S. Army policy requiring pre-deployment cognitive screenings
Corporate Education
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#5 Pioneering Institutions & Individuals
Raising awareness Sharpening the competitive edge Focused on reducing cost Doctor’s PrescriptionsPre-tax expense / FSA / HSA
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A note on public attitude…
“Should cognitive and brain health be a healthcare priority?”1
“YES” 61% of survey respondents
Do users care about the science? “No” younger healthy adults per Marbles the Brain Store
“Yes” Individuals with a cognitive impairment or the likelihood of one in the future.
1. Sharpbrains 2009 Market Report
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Time Magazine22 June 2009
Keeping brains healthy
The very latest public awareness….
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PLAY
MEASURE
MONITOR
Cross Training or
Rem / RehabProgram
MANAGE
Health & Wellnessand
Disease Management
