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Writing for the Web: Politics in Social Media

› Introduction to the web- The birth of SEO- Importance of text and content- Link baiting

› Case study: How the internet and social media helped Barack Obama in his political campaign.- Online buzz for all candidates- #1 on Google for “Change”- The website- Onsite SEO- Online PR- Articles- Blogging- FaceBook- MySpace, Digg and Twitter- YouTube

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1.5 Billion People

http://www.internetworldstats.com/stats.htm

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More and more people use the Internet

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Search Engines a Key Source for Delivering All Media

“The biggest rise in use and credibility

has been search engines such as

Google and Yahoo” [...] “As they

deliver news to millions of desktops

and enable consumers to quickly sift

through multiple sources, they are now

perceived as news brands themselves.” www.ketchum.com, UK Media Survey 2009

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The Past

Writers could offer:

1. Email marketing copy

2. Webcopy

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The Birth of Search Engine Optimisation

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The Present

Search Engine Optimisation

Ranking high in search engines

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Search Engine Rankings

90%+ Traffic comes from the first page. 53% of people click on the number one spot.

Being number 1 for a phrase means you control the conversation.

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How Do We Rank On Search Engines?

1. On-site copy that is easily identified by Search Engines.

2. Hyperlinks from other websites.

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LINKBAIT

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Linkbait types

Website copy Articles PR Blogging Social Media

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Website Copy

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Articles

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SEO Press Releases

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Blogging

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RSS

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Social Media

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Social Networks

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Social News

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Obama Linkbait

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Social Bookmarking

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Micro-Blogging (Twitter)

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The Future