Ecommerce Seo & the Link Building Game

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By : Ashita Vishnu, Asst. Project Manager - SEO, Convonix.

description

This presentation is created by Ashita Vishnu, who works with Convonix as an Assistant Project Manager - SEO. She has outlined the various challenges faced during drawing up a link plan for ecommerce websites, & has beautifully brought out the content marketing opportunities which need to be pursued, for improving visibility for brands.

Transcript of Ecommerce Seo & the Link Building Game

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By :Ashita Vishnu, Asst. Project Manager - SEO, Convonix.

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Internet Users in the World

Distribution by World Regions - 2011

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Increased Organic Visibility

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Increased Organic Visibility

Acquiring targeted traffic

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Increased Organic Visibility

Improving the spider indexing

efficiency

Acquiring targeted traffic

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SOMEONE NEEDS TO MAKE THIS JOB EASIER FOR ME!

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Good links eh?

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Embedded Video

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Quality Images +

Additional Views

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Instant sharing is enabled

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Make your customers share their love for your products!

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There are lot of review websites. Spot the relevant ones and ask them to link to your product page using the ‘product name’ as anchor text.

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Have early bird offers for your social media fans on the respective platforms.

Engage your fans via contests –E.g. ask them to design a tshirtfor your store!

If your fans get you some more fans (referrals), freebies for them will be really good!

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Widget to adjust the image elements

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Create great utility widgets to engage customers & therefore acquire natural links.

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You went overboard with all your black magic you cruel creature! And another cute animal couldn’t bear with all that!

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Contribute quality content on web

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Invest time to research on the most trending topics

Contribute quality content on web

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Invest time to research on the most trending topics

Find relevant blogs/article sites or any sites that accept content

Contribute quality content on web

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Invest time to research on the most trending topics

Find relevant blogs/article sites or any sites that accept content

Widen your audience by reaching out through various websites

Contribute quality content on web

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SOME

INFOGRAPHIC

TOOLS

Many Eyes

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