B2B Commerce Product Discussion

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B2B Commerce Product Discussion History & Roadmap Anand Subbiah Senior Director, Product Management
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Transcript of B2B Commerce Product Discussion

B2B Commerce Product Discussion History & Roadmap
Anand Subbiah Senior Director, Product Management
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
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Statement under the Private Securities Litigation Reform Act of 1995 Forward-Looking Statement
The Salesforce Formula for Commerce Success Commerce Cloud. #1 Digital Commerce Platform.
Trailhead Learning
AI-Powered Commerce
Personalized experiences
Best of breed capabilities
Integrated Marketing & Service experiences
35% increase in annual revenue growth
28% GMV lift combining Commerce & Marketing
50% increase in digital team productivity
B2C Commerce
B2B Commerce
Rich Customer Experience Excellent online customer experience to satisfy the high expectations of today’s B2B purchasers
Connected to Customer Data Built on the #1 CRM platform for a seamless experience across marketing, sales, communities and service
Fast Time to Market Cloud native for the fastest implementations and updates of any enterprise commerce platform
Exceptional ecommerce experiences, built on the world’s #1 CRM
Complete B2B Commerce Solution
Integrated sales and service
Rapid reordering & order tools
Advanced checkout and payment
Ship to multiple locations
SALESFORCE PLATFORM
Sales Grow revenue across channels with CRM, CPQ and PRM
Einstein Analytics Full visibility into business,
inventory and forecast data
Service Self-service tied to Call Center and Field Service reps
Community Power the digital customer experience
Platform Use Lightning Flows to
transact multi-step orders
Marketing Run customer-centric journeys
to generate lead pipeline
Integration with Mulesoft Connect back office systems like SAP and Oracle
Roadmap
Commerce Platform Commerce Management
Shield Field Encryption Support | Allow for key account/user related fields to be Shield Encrypted
Cart Pricing Controls | Optimized cart pricing to control pricing expiration and repricing
Redesigned Storefront | New Storefront theme, branding and styling to provide faster time to market
Storefront Loader | New tools to simplify loading and population of data on your store
SEO Enhancements | Enhanced site crawl-ability, deep linking and canonical URLs
Storefront Experience
Personas & Scenarios
B2B Store Experience
Lauren Boyle Store Owner/Manager of Central Perk, chain of coffee shops
New theme and search experience
Theme: Commerce Management
Summer ‘19 (4.11)
Analytics & Tracking | Google Analytics tracking to capture buyer behaviors, allowing store managers to understand how buyers are navigating the site, and how they find and buy products. Tracking includes:
Pages viewed Top searches Searches with no results Products & categories viewed Products added Products ordered
Winter ‘20 (4.12)
User Roles | Provides new super user controls and allows them, as well as account managers to control users rights and functions, including:
User creation, management and password reset Spending limits Buying authorization
Key Personas: Salesforce admin, Storefront manager
Theme: Platform & Intelligence
Summer ‘19 (4.11)
Coupon APIs | New APIs to support discounts, making discounting both headless and extensible to meet complex use cases
Winter ‘20 (4.12)
B2B Intelligence | Pilot Einstein intelligence to drive key product new product capabilities in the platform. These would be driven off of order history across the buyer, the buyer segment and order frequency. Key focus areas include:
Product Recommendations Suggested/Smart Orders - products and quantities of products that
can be suggested to the buyer, allowing them to purchase quickly and easily
These offerings would be available for both buyers, as well as reps assisting buyers.
Key Personas: Sales rep, Buyer, Developer
Theme: Storefront Experience
Summer ‘19 (4.11)
B2B Commerce Landing Components | Lightning components designed to connect your community, self-service, support and service portals with commerce including:
Recent Orders - Allows a buyer to view and reorder recently placed orders Spotlight/Featured Products - Showcase products in both a headline and
tile based view Commerce bar - add commerce functions for cart to your community Categories - top product categories
Winter ‘20 (4.12)
Multi-Account Orders | New ordering experience to support quickly adding multiple products for multiple accounts at the same time, even if those accounts have different pricing and entitlements.
Cart Upload | Support for uploading carts into the system, allowing for repricing, validation
Key Personas: Buyer
B2B Commerce Ecosystem Launching Summer 2019 through the Salesforce AppExchange*
Ecosystem
Campground Forrester TEIKeynote Join Commerce Cloud CEO Mike Micucci
and trailblazing companies Party City, Spalding, and Land O’ Lakes, to learn
how to unleash the full potential of Salesforce for Commerce.
Tuesday @ 3pm, Keynote Room 375
The total economic impact of Salesforce B2B Commerce.
Customers share results, ROI metrics, and implementation best
practices.