7/28/2019 B2B Marketing through Electronic Commerce

1/20

I9I Larojtkbh tgrduhg Jmjntrdbkn

Ndlljrnj

15$1

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7/28/2019 B2B Marketing through Electronic Commerce

2/20

Ngaptjr Qujstkdbs

Jmjntrdbkn Ndlljrnj

Nmassk`knatkdb d` j,Ndlljrnj

I9I j,Ndlljrnj

Ojy ndlpdbjbts d` I9I j,Ndlljrnj J,Srdnurjljbt

Jmjntrdbkn Eata Kbtjrngabhj 'JEK+

Jmjntrdbkn @ube Urabs`jr 'J@U+

Jmjntrdbkn Jxngabhj

Db,mkbj Auntkdbs

Jmjntrdbkn Natamdhujs

Ndbt>

15$9

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7/28/2019 B2B Marketing through Electronic Commerce

3/20

Fust,Kb,Uklj 'FKU+ ejmkvjry

J,Ndlljrnj suppdrt sjrvknj

Kbtrabjt

Jxtrabjt

Edlakb balj

15$>

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7/28/2019 B2B Marketing through Electronic Commerce

4/20

Jmjntrdbkn Ndlljrnj

Jmjntrdbkn Ndlljrnj ks ej`kbje as iuykbh- sjmmkbhabe jxngabhj d` prdeunts- sjrvknjs abe kb`drlatkdb

vka ndlputjr bjtwdro- partknumarmy db tgj kbtjrbjt"

Xgjrj as j,Iuskbjss gas a irdaejr ej`kbktkdb tgab J,

Ndlljrnj- bdt fust iuykbh abe sjmmkbh- iut amsd

prdvkekbh sjrvknjs td tgj nustdljrs abe partbjrs dr

ndmmaidratdrs abe pjr`drlkbh jmjntrdbkn trabsantkdb

wktgkb dr dutskej tgj drhabkzatkdb" "

15$5

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7/28/2019 B2B Marketing through Electronic Commerce

5/20

J,Ndlljrnj ks hjbjrammy nmassk`kje kbtd

tgj `dmmdwkbh typjs? Iuskbjsstd,Iuskbjss 'I9I+

Iuskbjsstd,Ndbsuljrs 'I9N+

Ndbsuljrs,td,Ndbsuljrs 'N9N+ Ndmmaidratkvj Ndlljrnj 'n,Ndlljrnj+

Kbtra,drhabkzatkdbam ndlljrnj

LdikmjNdlljrnj 'L,Ndlljrnj+

Mdnatkdb iasjeNdlljrnj 'M,Ndlljrnj+

J,Hdvjrbljbt Hdvjrbljbt,td,Nktkzjbs 'H9N+

Hdvjrbljbt,td,Hdvjrbljbt 'H9H+

Hdvjrbljbt,td,Iuskbjss 'H9I+

15$:

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7/28/2019 B2B Marketing through Electronic Commerce

6/20

Ugj klpdrtabt `jaturjs d` j,Ndlljrnj6

@krls wabt td kbnrjasj tgj j``knkjbny d` iuskbjss

ndllubknatkdb?

Jxpabe larojt sgarj

Lakbtakbkbh mdbh tjrl vkaikmkty

Ekhktam rjmatkdbsgkp wktg tgjkr ekstrkiutdrs-

suppmkjrs abe dtgjr partbjrs"

^trjalmkbj ejmkvjry systjl

15$0

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7/28/2019 B2B Marketing through Electronic Commerce

7/20

Larojtkbh lkx ldejm '`dur Ss+ nab ij usje iy

larojtjrs as a tddm td asskst kb klpmjljbtkbh tgjlarojtkbh stratjhkjs"

@kh"1 Ugj larojt spanj ldejm

15$8

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7/28/2019 B2B Marketing through Electronic Commerce

8/20

I9I j,ndlljrnj I9I - tgj Iuskbjss ammkabnj wktg ek``jrjbt jbtktkjs wkmm

d``jr jbtjrprksjs td annjss tgj `dmmdwkbh

kb`drlatkdb(s"

Srdeunt ejtakms

Nustdljrs

^uppmkjrs

^gkppkbh ljngabksls

Kbvjbtdry

^jrvknjs

^amjs abe larojtkbh

^uppmy ngakb prdnjss abe pjr`drlabnj

15$7

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7/28/2019 B2B Marketing through Electronic Commerce

9/20

Ojy ndlpdbjbts d` I9I j,ndlljrnj

Iuyjrs ndlpaby , wktg prdnurjljbt lhlt"pjrspjntkvj dr

drkjbtatkdb ^jmmjr ndlpabywktg larojtkbh lhlt"pjrspjntkvj 'k"j"-

supjrkdr nustdljr vamuj+

Jmjntrdbkn kbtjrljekary amsd obdwb as kb`dljekarkjs- tgks

rjpmanjs traektkdbam kbtjrljekarkjs- a >re party sjrvknj prdvkejr Ejmkvjrjr wgd pjr`drls tgj FKU ejmkvjry

Bjtwdro pmat`drl Kbtrabjt- Kbtjrbjt- Jxtrabjt

Srdtdndms abe ndllubknatkdb tgjsj arj rumjs & hukejmkbjsusje `dr eata ndllubknatkdb & ljssahj passkbh- sung as JEK

15$;

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7/28/2019 B2B Marketing through Electronic Commerce

10/20

Ldejms d` I9I j,ndlljrnj

^uppmkjr drkjbtje larojt pmanj

Iuyjrs drkjbtje larojt pmanj

Kbtjrljekary drkjbtje larojt pmanj

Pkrtuam ndrpdratkdb

Bjtwdrokbh ijtwjjb gjaequartjrs abe suiskekarkjs

Dbmkbj sjrvknjs td iuskbjss

15$13

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7/28/2019 B2B Marketing through Electronic Commerce

11/20

J,Srdnurjljbt J,Srdnurjljbt ks a tjngbdmdhy sdmutkdb tgat

`ankmktatjs ndrpdratj iuykbh uskbh tgj Kbtjrbjt"

J,Srdnurjljbt sd`twarj laoj tgj db,hdkbh

purngasj abe lay quamk`y tgj nustdljr `dr vdmulj

eksndubt dr spjnkam d``jrs"

J,Srdnurjljbt sd`twarj laoj kt pdsskimj td

autdlatj sdlj iuykbh abe sjmmkbh J,prdnurjljbt ks jxpjntje td ij kbtjhratje wktg

tgj trjbe tdwares ndlputjrkzje ^uppmy Ngakb

Labahjljbt kb tgj drhabkzatkdbs

15$11

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7/28/2019 B2B Marketing through Electronic Commerce

12/20

J,Srdnurjljbts j``knkjbny ijbj`kts kbnmuejs mdwjrprdnurjljbt ndst- `astjr nynmj tklj- rjeunj

lavjrkno- dr ubautgdrkzje iuykbh wkmm drhabkzje

rjpdrtkbh kb`drlatkdb abe tkhgtjr kbtjhratkdb d` tgj

prdnurjljbt `ubntkdbs wktg ojy iano d``knj systjls" ^gdrtjr purngasj nynmj

Klprdvjljbt eata annurany

Annjss td rjam tklj kb`drlatkdb Yjeunje papjr wdro

Yjeuntkdb kb d``,ndbtrant iuykbh

15$1>

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7/28/2019 B2B Marketing through Electronic Commerce

13/20

J,prdnurjljbts j``jntkvjbjss kbnmuejs kbnrjasje

ndbtrdm dvjr tgj suppmy ngakb- prdantkvj

labahjljbt d` tgj ojy eata- abe gkhgjr,quamkty

purngaskbh ejnkskdb wktgkb drhabkzatkdbs"

Ykso d` j,Srdnurjljbt Kbtjrbam iuskbjss rkso

Jxtjrbam iuskbjss rkso

Ujngbdmdhy rkso

J,Srdnurjljbt prdnjss rkso

15$15

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7/28/2019 B2B Marketing through Electronic Commerce

14/20

Jmjntrdbkn Eata Kbtjrngabhj 'JEK+

Ugj ndllubknatkdb ijtwjjb tgj appmknatkdbsrubbkbh kb twd dr ldrj bulijr d` ndlputjrs"

Kt ndllubknatjs spjnkammy `drlattje stabeare

iuskbjss kb`drlatkdb mkoj purngasj drejr- ikmmskbvdknjs- apprdvams d` nrjekt- sgkppkbh bdtknjs abe

ndb`krlatkdb ijtwjjb tgj ndlputjr systjls d`

ndlpabkjs- iabos- hdvjrbljbt ahjbnkjs abe mdhkstkn

ndlpabkjs" Kts lakb purpdsj ks td trabs`jr tgj rjpjtktkvj iuskbjss

trabsantkdbs jmjntrdbknammy"

15$1:

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7/28/2019 B2B Marketing through Electronic Commerce

15/20

Jmjntrdbkn @ube Urabs`jr 'J@U+

ks ab appmknatkdb tgat jmjntrdbknammy rdutjs tgj `ubes-

ejikts abe nrjekts abe ngarhjs abe payljbts

ijtwjjb tgj iabos abe nustdljrs uskbh

tjmjndllubknatkdb bjtwdros" Ugj ldst ndlldb abe annjptaimj ljtgdes d`

payljbts kb J,Ndlljrnj arj jmjntrdbkn ngjquj-

jmjntrdbkn `ube trabs`jr 'J@U+- j,wammjt- jmjntrdbkn

nrjekt nares- jmjntrdbkn nasg- slart nares- pjrsdb,td,pjrsdb payljbts abe purngaskbh nares"

15$17

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7/28/2019 B2B Marketing through Electronic Commerce

16/20

payljbt ljngabksls arj irdaemy nmassk`kje kbtd twd

typjs6

Udojb iasje payljbt systjls 'dr jmjntrdbkn tdojb+-

wgkng arj d` tgrjj typjs6

Jmjntrdbkn nasg 'j,nasg+

Jmjntrdbkn Ngjqujs

^lart nares

Nrjekt nare iasje payljbt systjls arj d` tgj

`dmmdwkbh typjs6 Smakb nrjekt nares

Jbnryptje nrjekt nares

Jmjntrdbkn wammjt

15$1;

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7/28/2019 B2B Marketing through Electronic Commerce

17/20

Eksaevabtahjs

@raues abe lkstaojs

^gdps sgdume sjmjnt ab apprdprkatj sjt d`

jmjntrdbkn payljbt systjls" Zbtkm jmjntrdbkn

payljbt ljtgdes ijndlj pdpumar aldbhnustdljr kt ks bjnjssary td d``jr traektkdbam

payljbt ljtgdes as wjmm"

Ujngbknam mklktatkdbs mkoj avakmaikmkty d` tjmjpgdbj

ndbbjntkdbs abe ejskrje kbtjrbjt Iabe wketg"

15$99

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7/28/2019 B2B Marketing through Electronic Commerce

18/20

Yksos kb jmjntrdbkn payljbt systjl

Ugjrj arj tgrjj lafdr rksos kbvdmvje kb tgj

jmjntrdbkn payljbt systjls6

@raue abe lkstaojs Srkvany kssujs

Nrjekt nare rkso

15$9>

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7/28/2019 B2B Marketing through Electronic Commerce

19/20

Jmjntrdbkn Jxngabhjs

Kt ks a larojt pmanj wgjrj laby sjmmjrs abe iuyjrs

hatgjr td ed tgj iuskbjss" Kt ks amsd rj`jrrje as j,

larojt pmanj- j,gui dr pdrtam"

Ugjrj arj `dur typjs d` jmjntrdbkn jxngabhjs?

Pjrtknam ekstrkiutdrs

Pjrtknam jxngabhj

Gdrkzdbtam ekstrkiutdrs @ubntkdbam Jxngabhjs

15$95

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7/28/2019 B2B Marketing through Electronic Commerce

20/20

Db,mkbj Auntkdbs

I9I auntkdb ks a ljngabksl wgkng jbaimjs lumtkpmj

iuyjrs dr sjmmjrs td laoj ndlpjtktkvj ike db a

ndbtrant" Db,mkbj auntkdbkbh ijndljs ldrj pdpumar

euj td tgj `dmmdwkbh twd rjasdbs?

Mdw iarrkjr td jbtry kb tgj auntkdb larojt

Ugj dppdrtubktkjs td jarb hdde ndllksskdb db tgj

samjs wktgdut lakbtakbkbh aby kbvjbtdry"

15$9:

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