B2B Marketing through Electronic Commerce

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  • 7/28/2019 B2B Marketing through Electronic Commerce

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    I9I Larojtkbh tgrduhg Jmjntrdbkn

    Ndlljrnj

    15$1

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    Ngaptjr Qujstkdbs

    Jmjntrdbkn Ndlljrnj

    Nmassk`knatkdb d` j,Ndlljrnj

    I9I j,Ndlljrnj

    Ojy ndlpdbjbts d` I9I j,Ndlljrnj J,Srdnurjljbt

    Jmjntrdbkn Eata Kbtjrngabhj 'JEK+

    Jmjntrdbkn @ube Urabs`jr 'J@U+

    Jmjntrdbkn Jxngabhj

    Db,mkbj Auntkdbs

    Jmjntrdbkn Natamdhujs

    Ndbt>

    15$9

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    Fust,Kb,Uklj 'FKU+ ejmkvjry

    J,Ndlljrnj suppdrt sjrvknj

    Kbtrabjt

    Jxtrabjt

    Edlakb balj

    15$>

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    Jmjntrdbkn Ndlljrnj

    Jmjntrdbkn Ndlljrnj ks ej`kbje as iuykbh- sjmmkbhabe jxngabhj d` prdeunts- sjrvknjs abe kb`drlatkdb

    vka ndlputjr bjtwdro- partknumarmy db tgj kbtjrbjt"

    Xgjrj as j,Iuskbjss gas a irdaejr ej`kbktkdb tgab J,

    Ndlljrnj- bdt fust iuykbh abe sjmmkbh- iut amsd

    prdvkekbh sjrvknjs td tgj nustdljrs abe partbjrs dr

    ndmmaidratdrs abe pjr`drlkbh jmjntrdbkn trabsantkdb

    wktgkb dr dutskej tgj drhabkzatkdb" "

    15$5

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    J,Ndlljrnj ks hjbjrammy nmassk`kje kbtd

    tgj `dmmdwkbh typjs? Iuskbjsstd,Iuskbjss 'I9I+

    Iuskbjsstd,Ndbsuljrs 'I9N+

    Ndbsuljrs,td,Ndbsuljrs 'N9N+ Ndmmaidratkvj Ndlljrnj 'n,Ndlljrnj+

    Kbtra,drhabkzatkdbam ndlljrnj

    LdikmjNdlljrnj 'L,Ndlljrnj+

    Mdnatkdb iasjeNdlljrnj 'M,Ndlljrnj+

    J,Hdvjrbljbt Hdvjrbljbt,td,Nktkzjbs 'H9N+

    Hdvjrbljbt,td,Hdvjrbljbt 'H9H+

    Hdvjrbljbt,td,Iuskbjss 'H9I+

    15$:

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    Ugj klpdrtabt `jaturjs d` j,Ndlljrnj6

    @krls wabt td kbnrjasj tgj j``knkjbny d` iuskbjss

    ndllubknatkdb?

    Jxpabe larojt sgarj

    Lakbtakbkbh mdbh tjrl vkaikmkty

    Ekhktam rjmatkdbsgkp wktg tgjkr ekstrkiutdrs-

    suppmkjrs abe dtgjr partbjrs"

    ^trjalmkbj ejmkvjry systjl

    15$0

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    Larojtkbh lkx ldejm '`dur Ss+ nab ij usje iy

    larojtjrs as a tddm td asskst kb klpmjljbtkbh tgjlarojtkbh stratjhkjs"

    @kh"1 Ugj larojt spanj ldejm

    15$8

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    I9I j,ndlljrnj I9I - tgj Iuskbjss ammkabnj wktg ek``jrjbt jbtktkjs wkmm

    d``jr jbtjrprksjs td annjss tgj `dmmdwkbh

    kb`drlatkdb(s"

    Srdeunt ejtakms

    Nustdljrs

    ^uppmkjrs

    ^gkppkbh ljngabksls

    Kbvjbtdry

    ^jrvknjs

    ^amjs abe larojtkbh

    ^uppmy ngakb prdnjss abe pjr`drlabnj

    15$7

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    Ojy ndlpdbjbts d` I9I j,ndlljrnj

    Iuyjrs ndlpaby , wktg prdnurjljbt lhlt"pjrspjntkvj dr

    drkjbtatkdb ^jmmjr ndlpabywktg larojtkbh lhlt"pjrspjntkvj 'k"j"-

    supjrkdr nustdljr vamuj+

    Jmjntrdbkn kbtjrljekary amsd obdwb as kb`dljekarkjs- tgks

    rjpmanjs traektkdbam kbtjrljekarkjs- a >re party sjrvknj prdvkejr Ejmkvjrjr wgd pjr`drls tgj FKU ejmkvjry

    Bjtwdro pmat`drl Kbtrabjt- Kbtjrbjt- Jxtrabjt

    Srdtdndms abe ndllubknatkdb tgjsj arj rumjs & hukejmkbjsusje `dr eata ndllubknatkdb & ljssahj passkbh- sung as JEK

    15$;

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    Ldejms d` I9I j,ndlljrnj

    ^uppmkjr drkjbtje larojt pmanj

    Iuyjrs drkjbtje larojt pmanj

    Kbtjrljekary drkjbtje larojt pmanj

    Pkrtuam ndrpdratkdb

    Bjtwdrokbh ijtwjjb gjaequartjrs abe suiskekarkjs

    Dbmkbj sjrvknjs td iuskbjss

    15$13

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    J,Srdnurjljbt J,Srdnurjljbt ks a tjngbdmdhy sdmutkdb tgat

    `ankmktatjs ndrpdratj iuykbh uskbh tgj Kbtjrbjt"

    J,Srdnurjljbt sd`twarj laoj tgj db,hdkbh

    purngasj abe lay quamk`y tgj nustdljr `dr vdmulj

    eksndubt dr spjnkam d``jrs"

    J,Srdnurjljbt sd`twarj laoj kt pdsskimj td

    autdlatj sdlj iuykbh abe sjmmkbh J,prdnurjljbt ks jxpjntje td ij kbtjhratje wktg

    tgj trjbe tdwares ndlputjrkzje ^uppmy Ngakb

    Labahjljbt kb tgj drhabkzatkdbs

    15$11

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    J,Srdnurjljbts j``knkjbny ijbj`kts kbnmuejs mdwjrprdnurjljbt ndst- `astjr nynmj tklj- rjeunj

    lavjrkno- dr ubautgdrkzje iuykbh wkmm drhabkzje

    rjpdrtkbh kb`drlatkdb abe tkhgtjr kbtjhratkdb d` tgj

    prdnurjljbt `ubntkdbs wktg ojy iano d``knj systjls" ^gdrtjr purngasj nynmj

    Klprdvjljbt eata annurany

    Annjss td rjam tklj kb`drlatkdb Yjeunje papjr wdro

    Yjeuntkdb kb d``,ndbtrant iuykbh

    15$1>

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    J,prdnurjljbts j``jntkvjbjss kbnmuejs kbnrjasje

    ndbtrdm dvjr tgj suppmy ngakb- prdantkvj

    labahjljbt d` tgj ojy eata- abe gkhgjr,quamkty

    purngaskbh ejnkskdb wktgkb drhabkzatkdbs"

    Ykso d` j,Srdnurjljbt Kbtjrbam iuskbjss rkso

    Jxtjrbam iuskbjss rkso

    Ujngbdmdhy rkso

    J,Srdnurjljbt prdnjss rkso

    15$15

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    Jmjntrdbkn Eata Kbtjrngabhj 'JEK+

    Ugj ndllubknatkdb ijtwjjb tgj appmknatkdbsrubbkbh kb twd dr ldrj bulijr d` ndlputjrs"

    Kt ndllubknatjs spjnkammy `drlattje stabeare

    iuskbjss kb`drlatkdb mkoj purngasj drejr- ikmmskbvdknjs- apprdvams d` nrjekt- sgkppkbh bdtknjs abe

    ndb`krlatkdb ijtwjjb tgj ndlputjr systjls d`

    ndlpabkjs- iabos- hdvjrbljbt ahjbnkjs abe mdhkstkn

    ndlpabkjs" Kts lakb purpdsj ks td trabs`jr tgj rjpjtktkvj iuskbjss

    trabsantkdbs jmjntrdbknammy"

    15$1:

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    Jmjntrdbkn @ube Urabs`jr 'J@U+

    ks ab appmknatkdb tgat jmjntrdbknammy rdutjs tgj `ubes-

    ejikts abe nrjekts abe ngarhjs abe payljbts

    ijtwjjb tgj iabos abe nustdljrs uskbh

    tjmjndllubknatkdb bjtwdros" Ugj ldst ndlldb abe annjptaimj ljtgdes d`

    payljbts kb J,Ndlljrnj arj jmjntrdbkn ngjquj-

    jmjntrdbkn `ube trabs`jr 'J@U+- j,wammjt- jmjntrdbkn

    nrjekt nares- jmjntrdbkn nasg- slart nares- pjrsdb,td,pjrsdb payljbts abe purngaskbh nares"

    15$17

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    payljbt ljngabksls arj irdaemy nmassk`kje kbtd twd

    typjs6

    Udojb iasje payljbt systjls 'dr jmjntrdbkn tdojb+-

    wgkng arj d` tgrjj typjs6

    Jmjntrdbkn nasg 'j,nasg+

    Jmjntrdbkn Ngjqujs

    ^lart nares

    Nrjekt nare iasje payljbt systjls arj d` tgj

    `dmmdwkbh typjs6 Smakb nrjekt nares

    Jbnryptje nrjekt nares

    Jmjntrdbkn wammjt

    15$1;

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    Eksaevabtahjs

    @raues abe lkstaojs

    ^gdps sgdume sjmjnt ab apprdprkatj sjt d`

    jmjntrdbkn payljbt systjls" Zbtkm jmjntrdbkn

    payljbt ljtgdes ijndlj pdpumar aldbhnustdljr kt ks bjnjssary td d``jr traektkdbam

    payljbt ljtgdes as wjmm"

    Ujngbknam mklktatkdbs mkoj avakmaikmkty d` tjmjpgdbj

    ndbbjntkdbs abe ejskrje kbtjrbjt Iabe wketg"

    15$99

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    Yksos kb jmjntrdbkn payljbt systjl

    Ugjrj arj tgrjj lafdr rksos kbvdmvje kb tgj

    jmjntrdbkn payljbt systjls6

    @raue abe lkstaojs Srkvany kssujs

    Nrjekt nare rkso

    15$9>

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    Jmjntrdbkn Jxngabhjs

    Kt ks a larojt pmanj wgjrj laby sjmmjrs abe iuyjrs

    hatgjr td ed tgj iuskbjss" Kt ks amsd rj`jrrje as j,

    larojt pmanj- j,gui dr pdrtam"

    Ugjrj arj `dur typjs d` jmjntrdbkn jxngabhjs?

    Pjrtknam ekstrkiutdrs

    Pjrtknam jxngabhj

    Gdrkzdbtam ekstrkiutdrs @ubntkdbam Jxngabhjs

    15$95

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    Db,mkbj Auntkdbs

    I9I auntkdb ks a ljngabksl wgkng jbaimjs lumtkpmj

    iuyjrs dr sjmmjrs td laoj ndlpjtktkvj ike db a

    ndbtrant" Db,mkbj auntkdbkbh ijndljs ldrj pdpumar

    euj td tgj `dmmdwkbh twd rjasdbs?

    Mdw iarrkjr td jbtry kb tgj auntkdb larojt

    Ugj dppdrtubktkjs td jarb hdde ndllksskdb db tgj

    samjs wktgdut lakbtakbkbh aby kbvjbtdry"

    15$9:

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