2011 Tweet To Be Heard: SEO (Esp)
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¿Con quién deseas hablar?
1,900,000,000 En linea 30% del mundo
2 500,000,000 26% de las personas en linea
9 56,000,000 Usuarios Activos
30,600,000 En linea 27% del pais
69,000,000 En linea Est. para el 2015
1 15,000,000 50% de las internautas en mex.
10 4,120,000 En Dic. de 2010
8,000,000 Est. para Dic de 2011
Latino America
ocupa el 1 lugar
en inversion en
tecnologia
(2009)
Twitter esta
creciendo mas
rapido en
America Latina
que en cualquier
otra zona del
mundo.
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HUH?
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�Que necesito optimizar en mi sitio web para mejor SEO y para que el usuario convierta a mi marca…�
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Generar prospectos de
ventas?
Compartir Informacion?
E-Commerce? Servicio de Clientes?
Attractive Attention (Bounce)
Approachable (proposito
claro) Call to Action (CRO / CTR)
What do I
need to
consider
when I start?
Que es lo que
quieres que tu
sitio web
haga?
Que
experencia
tendran tus
clientes
cuando
llegan?
Diseño... (The 4A’s of user experience (ux))
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Tu recuerdas un sitio web que no
funciona bien... antes de recordar
como se veia…
Diseño...
People
ignore
design that
ignores
people. — Frank Chimero
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La
estructura
de tu sitio:
Como
navegan
las
personas
en un sitio
web? 24
El area mas importante en tu sitio, aprovechelo...
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Testing: Multivariate and AB
...Do you know what features
people respond to most on a webpage?
Multivariate (MVT) experiments test different versions "of content within a page.them "
A/B experiments test involve testing one page against one or more alternate pages. Each version of the page "has its own URL."
Diseño...
La
estructura
de tu sitio:
Que hace
que la
gente hace
CLICK
(Click through rate)
Hace la diferencia entre un sitio que convierte el 1% de sus visitantes y un sitio que
convierte más del 3%
"Con el fin de mejorar la capacidad de tu sitio web para convertir
visitantes en clientes, tenemos que entender el posicionamiento de tu marca y las necesidades de tus
clientes."
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Contenido es el Rey en linea!!...
Keywords:
Así es como
se los ve
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Encuentra las mejores palabras clave...
Busca los
keywords
que mas
relacionan
con tu
producto o
marca
4%
per page
Keyword Density vs.
Keyword Placement
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You must help the search
engines find their way
through your site and
webpages.
Diseño...
Desde el perspectivo de los mostores de busqueda:
la página web perfecta no tiene gráficos, no hay
código Javascript, no hay tablas, no hay plug-ins y
contiene una gran cantidad de texto legible y normal .
La
estructura
de tu sitio:
¿Cómo los
motores de
búsqueda
navegen y
ordenen en
una sitio
web?
. .. Pero puede ser que los 'Googlebots' no vean la pagina en esa manera.. porque en el código HTML es todo lo contrario y la página puede
ser visto sin palabras clave.
Palabras claves en el primer párrafo de una página pesan más
que las palabras clave en el medio o al final.
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www.qlick.com.mxQLICK – Social Media Strategy
Entendemos la importancia de
los keywords y los contenidos
para el éxito en linea
Entender la importancia de los ‘keywords’
Keywords, Keywords, Keywords, Keywords...
Palabras
Claves
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Si tu sitio tiene
“diseño
optimizado"
para las
personas y los
motores de
búsqueda
entonces estas
listo para
SEO ...
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Search Engine Optimization...
No se
olvide
administrar
tareas y
recursos
para
mantener
tus metas
de
marketing
Donde esta el‘marketing’ ?
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Las arañas de
búsqueda / bots
‘Busca’
algoritmos 'filtra y ordena'
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1. KEYWORDS: The words used to describe my brand, company and product that people will most likely use to search for them on line. The more relevant keywords I place strategically in my site & in social media, the better chance I have of ranking well in the search engines.""2. LINKS (internal and inbound): 1. Links in my site linking one page to another. 2. Links on relevant websites where my web address (URL) appears. These sites are ‘doors’ toward my site making it more noticable to the search engines. (‘Anchor Text’ in the link: using a max of 3 keywords)""3. INDEXED PAGES: Search engine robots routinely search and catalogue pages in a website, the more pages catalogued the better chance of ranking. Internal links and programming quality determine the ease with which the search bots can travel tthrough a site and find pages to catalog""4. GOOD PROGRAMMING (code): Avoid road blogs for search engine robots, optimize internal search factors: Links, tags, titles and text, visible & invisible"
Search Engine Optimization...
SEO:
¿Qué se
necesita
para que
Google me
encuentra?
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Programming...
Para
entender tu
sitio web
tienes que
entender tu
mapa del
sitio
Programming goal: Avoid road blocks that prevent the search
robots from travelling through your website
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Links
Internal
links
Los enlaces internos ayudan a los motores de búsqueda
en encontrar más páginas en tu sitio web y indexarlas para referencia en el futuro. Manten las puertas abiertas
On Page SEO 25% important...
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Off page SEO: 75% important...
Links:
Inbound
links
Link building
Directories
Partners
Blog
Video / photo
Social media
Forums and Wikis
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Programming...
Aprendas
cuales son los
elementos
que contiene
tu sitio web
para que
sepas cómo
administrarlo
RSS
API
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Pick me!
‘A number 1 ranking on Google is great but it won't help your business if it is for the wrong
keyword’
Were you looking for Bunnies?
¿Keywords relevantes?... How does Google assign relevance to the word "orange" on a page?
They determine orange is related to the fruit set or to the color set by page context.
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Links
Terms to understand
follow / no follow (inbound links)
link building link baiting
anchor text optimization internal links image links
inbound links / back links BETA link relevancy
long tail keywords narrow keywords related keywords
keyword density meta tags / meta
descriptions keyword phrases
keyword competition ppc (pay per click)
CMS (content management system)
RSS (really simple syndication *)
API (aplication programming interface)
site map
H tags URL HTML, Javascript, PHP, ASP.net ect...
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Links
Top 10
mistakes
2011:
Design
&
SEO
No clear call to action Targeting the wrong keyword
No social proof Ignoring the title tag
Too much stuff Flash with out HTML alternative
Lack of logic Javascript in menus
Copy is difficult to read Lack of consistancy and
maintenance
No visitor capture Concentrating too much on
meta tags
No headline Ignoring the URL
No Flow Back link spamming
No testing Lack keywords in content
No mobile version Using only images for headings
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Conozca tus objetivos de marketing
primero, si no ...
tu SEO será siempre dificil de
manejar
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Sitio Page rank Alexa Rank Paginas
Indexadas Inbound
links Keywords
Tinosvallarta.coom 3 557,563 136 10 17
Olavallarta.tv 0 0 3 0 144
Mitaresidential.com 2 1,067,086 578 0 818
Firstchoicetravelmexico 0 0 41 0 139
Qlick.com.mx 3 586,329 6410 5 251
Soyvictorgarcia.com 1 721,438 35 0 994
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Katy Ochoa, Director
Qlick: Administracion y estrategias en Redes Sociales, Facturas Electronicas &
Portal de Proveedores
DM desde Twitter: @kqlick Friend us on FB: qlickventas Email: [email protected] ���
www.qlick.com.mx"
Para una copia de esta
presentacion…"
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46 Google: Website Speed is a Ranking Parameter
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Check your Sites Google PAGE RANK: www.prchecker.info