To Tweet or Not to Tweet - for CPAs & lawyers

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A session on Twitter for CPAs and lawyers by Michelle Golden, hosted by BizActions (can be viewed & heard at http://www.bizactions.com/best-practices-webinar-series.cfm )

Transcript of To Tweet or Not to Tweet - for CPAs & lawyers

  • 1. ToTweetorNottoTweet ByMichelleGolden#BATweet

2. Purpose? 3. Purpose? 4. Purpose?1. Customerservice/reputaAonenhancement CreaAngproacAvefanbase Monitoring Makingproblemsright 2. Businessdevelopment BuildbusinessrelaAonships Interact Share Credibility 3. Learn(passive) 5. Howdoyoudenecredible? Knowledge? Beingaresource? Showinganinterest? Caring? Beingavailable? ConnecAngpeople? SavingotherpeopleAme? image:katetomlinson(ickr) 6. Image:lydiaboote(ickr) 7. PresenAngyourself. PeopleareALWAYSbeRerthanlogos OtherthanformarkeAngorcustsvcrep,allCPAss/tweetundertheirownname Ifcorp,considerspecialAes @rm-construcAon @rm-nonprot Singleauthorperacct EachlistcolleaguesPhoto 8. @name IdenAty,notusername-easy Short!EveryleRercounts Notallcaps,no_ CPA(innameorbio) InteresAngprole Regretyour@name?Howtochange:hRp://rickbuRs.com/how-to-change-twiRer-username 9. Image:mythoto(ickr) 10. IntegraAngyourbrand. Feedingthepipeline Custombackground howtoinPPThRp://bit.ly/caUml4 TwiRerclick-thrulandingpage www.problogger.net/about-darren-rowse-problogger/ 11. Branding. Onelink:considermakingitalandingpagefortwiRerclick-thrus Lessoverwhelming CalltoacAon Tracstats Ex:www.problogger.net/about-darren-rowse-problogger/ TwiRerbackgroundpage Easyonthetextandlinks Makesurenotemplategridlines 12. Image:brian-ford(ickr) 13. Friends&followers. Peers,colleagues LocalandnaAonalmedia Industryexperts,associaAonreps 14. Avoidthenoise. Manageyourreading Lists Thirdpartyapps Timelimits TurnonoAcaAons Image:theparadigmshider(ickr) 15. Winningfriends. Befriendlyandhelpful NoautoDMs,nospammyposts Makeliststhatpeoplewanttobeon RT Thank Promoteothersstu 16. Whattotweet. Berelevant Thelingo RT-friendly TwiRerRTversusmanual AlwaysaRributeaRT FF? Hashtags TwiRerchats&Tweetups Linkshorteners 17. IntegratedmarkeAng. 18. Overlay.Begin NewSales PerMonthTweeAngIntegrateLaunchwebsiteinto FacebookPageallmarkeAngLaunchnew websiteTeachteamaboutSM BeginSEO2003200420052006200720082009 19. SometwiRergraders. Tweetgrade.com TwiRer.grader.com TwiRerranking.com Tweetstats.com Twinuence.com TwiRercounter.com TwiRerholic.com More:oneforty.com 20. WhenSMworks. GrassrootsmarkeAngbuildsrelaAonships Expectleadresultsonlywhenengaged Beareliable,crediblesource Peopledomorebusinessw/peopletheyknow,like&trust Havecontentstrategiestokeepitalive! 20 21. Thankyou.michelle@goldenpracAces.com goldenpracAcesinc.com goldenpracAces.com(blog) @michellegolden(twiRer)