To Tweet or Not To Tweet DCBOEE
of 28
/28
Embed Size (px)
description
Presentation to the Council on Government Ethics Laws 2010 on Engaging the Public Through Social Media by Alysoun McLaughlin, Public Affairs Manager, District of Columbia Board of Elections and Ethics
Transcript of To Tweet or Not To Tweet DCBOEE
To Tweet or Not to Tweet: Engaging the Public Through Social Media
Alysoun McLaughlinDistrict of Columbia Board of Elections and [email protected]@[email protected]
Social Media:• Just Because You Can… Doesn’t Mean You Should• An RSS Monologue is Not ‘Social’ Media
Social Media:• Find Those Who Do It Well and Emulate Them• Engage Your Audience
Social Media:• A Facebook Page Needs Care and Feeding
Social Media:• Great Way to Highlight Agency Responsiveness
…If You Respond Well
Social Media:• Meet Your Audience Where They Are
Social Media Model:Election Commission of Knox County, Tennessee
Social Media Model:Election Commission of Knox County, Tennessee
Social Media Model:Election Commission of Knox County, Tennessee
Social Media Model:Los Angeles County Registrar-Recorder/Clerk
Social Media Model:Los Angeles County Registrar-Recorder/Clerk
Social Media:Where Does it Belong in Your Toolkit?
Getting Started:Keep It Simple. Test the Waters.
Getting Started:Reach Out to Your Audience on Twitter
Getting Started:Livetweet What Candidates, Reporters Want to Know
Getting Started:Livetweet What Candidates, Reporters Want to Know
Getting Started:Your Audience Appreciates the Effort
Getting Started:Your Audience Appreciates the Effort
Integrating Your Online Presence:Cross Promotion of Wait Time Indicator, Web Videos
Integrating Your Online Presence:Cross Promotion of Early Voting Wait Time Indicator
The Right Message for the Right Audience:Great for Data that Doesn’t Deserve a Press Release
The Right Message for the Right Audience:Time-Sensitive Information On the Go
The Right Message for the Right Audience:Sometimes 140 Characters is All You Want to Say
The Right Message for the Right Audience:Sometimes 140 Characters Can Go a Long Way
The Right Message for the Right Audience:Fast Information/Quotes for Reporters on Deadline
The Right Message for the Right Audience:Listen and Respond When You Are Their Audience
The Right Message for the Right Audience:Handle Humor With Care
Social Media:Conversation Happens – With or Without You
