Post on 08-May-2015
description
To Tweet or Not To Tweet?That is the question for the Web Techie
Keith KellerTwitter for Business Specialist
Jennifer ReedAuthor, Office 365 for Dummies
Seattle Web Technology Biweekly Meetup presents…
About the Presenters
Keith Keller• Twitter for Business Specialist• Over 30,000 followers• Top 1% of Twitter users in the world
Jennifer Reed• Author, Office 365 for Dummies• Author, Microsoft Project Server Professional• President and Founder, Cloud611
Topics
• Twitter: What It’s Not, What It Is• Tweetegies (Twitter Strategies)
1. Build Followers/Network
2. Work Smarter, Not Harder
3. Measure and Track Success
• Success Stories• Preview of Keith Keller’s “Crack The
Code”• Q&A
What it is…
It is the information network.
Facts and Figures
• 230 million tweets per day!• Over 100 million active profiles; expected to
increase by 26 million by end of year• 40% of “active” Twitter users choose not to Tweet at
all (are you one of them?)
Lady Gaga has the most followers of anyone on Twitter
at over 14 million “monsters”
Tweetegy 1: Build followers/network
• Make your profile interesting• Follow 50 people a day• Tweet 5x a day• Ask for retweets (“Please RT” or
“Please retweet”)• Public message influential people
with @twitterhandle• The 80/20 rule: It’s not about
you!
1
Make your profile interesting
vs.
Who would you follow?
1
Tweet 5x a day
1• Follow the 80/20 rule• It’s not all about you!• Guarantee at least 1 tweet a day
with a digital newspaper from http://paper.li
• Get mentioned in other people’s digital newspaper
• Use hashtags (#); it’s the secret ingredient
Digital Newspaper with paper.li
1
Get listed in other people’s newspaper!
1
Using Hashtags (#)
1
Tweetegy 2: Work smarter, not harder
• Tweet once a day (unscheduled, ad hoc)
• Schedule four (4) tweets a day (remember paper.li?)9 am 1pm 4pm 8pm
• Use automation tools
2
Use automation tools
2
and more!!!
Tweetegy 3: Measure and Track Success
• Know your Tweet Reach
• Leverage your Klout (improve your amp)
• Easy analytics with Su.pr
3
Leverage your Klout
www.klout.com
3Network Influence
How many of your followers are influential?
AmplificationHow often are your tweets retweeted?
True ReachHow many of your
followers are listening?
Success Stories
• Queensland Floods (Aus $12,000 in 90 minutes)
• Drummond Golf (Australian golf company)• Li Jing’s Story (Voted #1 in US; #2 in the
world for a TV competition)
Ready? Set… GO!!!
Preview of Keith Keller’s “Crack The Code”
• Sharing is better than chocolate• The 80/20 Rule: It’s not all about you• Social media is for meeting people you “don’t
know yet”• Be authentic & find your niche• Automation tools to save you time
www.CrackTheCodeCoaching.com
Questions?
Contact Information
Jennifer Reed– http://facebook.com/jennifer.louise.reed– http://facebook.com/office365fordummies– http://askthehalfgeek.com– http://twitter.com/reedjenn
Keith Keller– http://www.facebook.com/KeithKellerSocial
MediaStrategist
– http://twitter.com/keithkeller– http://crackthecodecoaching.com