To Tweet or Not To Tweet? That is the Question for the Web Techie
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To Tweet or Not To Tweet? That is the question for the Web Techie Keith Keller Twitter for Business Specialist Jennifer Reed Author, Office 365 for Dummies Seattle Web Technology Biweekly Meetup presents…
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Forget about Facebook and all the changes they just rolled out. What are you doing with Twitter? Just because most of us know the backend of web technologies doesn't make us experts in leveraging social media, especially Twitter, to have the impact we want. If you run a small business or are a one-man show, don't waste your time researching and reading up on all the social media tools to figure out what you need to market your brand online. We've made it easy for you with this meetup. From Klout to Listorious to su.pr to paper.li, get up to speed on the current tools to automate your work, measure effectiveness of your social media activities, and leverage what you know to promote your business. (Presentation to members of the Seattle Web Technology Meetup at the Microsoft Store in Bellevue, WA on October 24, 2012.)
Transcript of To Tweet or Not To Tweet? That is the Question for the Web Techie
To Tweet or Not To Tweet?That is the question for the Web Techie
Keith KellerTwitter for Business Specialist
Jennifer ReedAuthor, Office 365 for Dummies
Seattle Web Technology Biweekly Meetup presents…
About the Presenters
Keith Keller• Twitter for Business Specialist• Over 30,000 followers• Top 1% of Twitter users in the world
Jennifer Reed• Author, Office 365 for Dummies• Author, Microsoft Project Server Professional• President and Founder, Cloud611
Topics
• Twitter: What It’s Not, What It Is• Tweetegies (Twitter Strategies)
1. Build Followers/Network
2. Work Smarter, Not Harder
3. Measure and Track Success
• Success Stories• Preview of Keith Keller’s “Crack The
Code”• Q&A
What it is…
It is the information network.
Facts and Figures
• 230 million tweets per day!• Over 100 million active profiles; expected to
increase by 26 million by end of year• 40% of “active” Twitter users choose not to Tweet at
all (are you one of them?)
Lady Gaga has the most followers of anyone on Twitter
at over 14 million “monsters”
Tweetegy 1: Build followers/network
• Make your profile interesting• Follow 50 people a day• Tweet 5x a day• Ask for retweets (“Please RT” or
“Please retweet”)• Public message influential people
with @twitterhandle• The 80/20 rule: It’s not about
you!
1
Make your profile interesting
vs.
Who would you follow?
1
Tweet 5x a day
1• Follow the 80/20 rule• It’s not all about you!• Guarantee at least 1 tweet a day
with a digital newspaper from http://paper.li
• Get mentioned in other people’s digital newspaper
• Use hashtags (#); it’s the secret ingredient
Digital Newspaper with paper.li
1
Get listed in other people’s newspaper!
1
Using Hashtags (#)
1
Tweetegy 2: Work smarter, not harder
• Tweet once a day (unscheduled, ad hoc)
• Schedule four (4) tweets a day (remember paper.li?)9 am 1pm 4pm 8pm
• Use automation tools
2
Use automation tools
2
and more!!!
Tweetegy 3: Measure and Track Success
• Know your Tweet Reach
• Leverage your Klout (improve your amp)
• Easy analytics with Su.pr
3
Leverage your Klout
www.klout.com
3Network Influence
How many of your followers are influential?
AmplificationHow often are your tweets retweeted?
True ReachHow many of your
followers are listening?
Success Stories
• Queensland Floods (Aus $12,000 in 90 minutes)
• Drummond Golf (Australian golf company)• Li Jing’s Story (Voted #1 in US; #2 in the
world for a TV competition)
Ready? Set… GO!!!
Preview of Keith Keller’s “Crack The Code”
• Sharing is better than chocolate• The 80/20 Rule: It’s not all about you• Social media is for meeting people you “don’t
know yet”• Be authentic & find your niche• Automation tools to save you time
www.CrackTheCodeCoaching.com
Questions?
Contact Information
Jennifer Reed– http://facebook.com/jennifer.louise.reed– http://facebook.com/office365fordummies– http://askthehalfgeek.com– http://twitter.com/reedjenn
Keith Keller– http://www.facebook.com/KeithKellerSocial
MediaStrategist
– http://twitter.com/keithkeller– http://crackthecodecoaching.com
