Post on 12-Nov-2014
description
Think of LinkedIn differently
Talent Solutions revenue represented 56% of total revenue
It is not just about
finding a job
Think of it as a personal website …
a neon sign working 24/7
and as your elevator speech
• Little Navigation!• Value Proposition!• Call to Action
Think of it as a landing page
LiON
Hunter
Farmer
Which one are
you?
There are 3 types of
users
LiON
Hunter
Farmer
Most effective with
B2B
Mar
ketin
g Sp
end
It is a jugging act
Marketing Mix
Networking
Advertise
Direct Mail
Trade Shows
Online Content
Speaking Engagement
Cold Call
Social Media
Promotions
Where to spend?
2000
Networking
Advertise
Direct Mail
Trade Shows
Online Content
Speaking Engagement
Cold Call
Social Media
Promotions
2010
Networking Advertise Direct Mail
Trade Shows
Speaking Engagement
Cold Call
Social Media
Promotions
Online Content
Networking
SocialSocial
Social Media
Online Content
LinkedIn is the perfect B2B
channel
25 Years Experience!
Adjunct Professor
Business Owner
Business Developer
I am that “Vancouver LinkedIn Guy”