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Transcript of Great minds think differently - Thought · PDF file Great minds think differently Think about...

  • Capability Statement 2014

    Great minds think differently

  • Finding your point of difference Whether we’re identifying what differentiates your service offering or translating leads into major bids to facilitate business growth, our insight, creativity and innovative thinking will help drive the way your customers, employees and stakeholders connect with you.

    Great minds think differently Think about it. If we all thought the same there’d be no new ideas, and no market leaders.

    At Thought Bubble, we help bring strength and a new perspective to the way companies communicate their positioning and value proposition every time they touch the market.

    We work for some of the most admired companies. Those which are innovative, determined and, above all, passionate. The companies that lead their industry or which find gaps in the market, or the ones that create products and services that make a real difference to people’s lives.

    Marketing communications

    Thought Bubble offers a range of research, strategy and writing services to companies seeking to gain a foothold and traction in the market. We help companies position and grow their brand into market leaders by ensuring that every key message is captured and conveyed persuasively and effectively.

    Corporate communications

    Thought Bubble assists companies to clarify, articulate and align their brand values, corporate identity and messages to engage with internal and external stakeholders. We have worked on diverse and challenging communications projects from change management initiatives to online content development, management communication and company profiling.

    Tender and proposal consulting

    Thought Bubble has helped win millions of dollars in revenue for companies seeking growth - ranging from panel appointments to major projects across legal services, manufacturing, engineering and construction, environmental consulting and recruitment. With exceptional shortlisting and win rate, we are regularly engaged to lead or provide stretch resources on government and commercial RFTs and RFPs.

    Our key services Thought Bubble works with market leaders of global and national brands to support their business development and brand communication objectives. Our areas of expertise include:


  • Research and strategy

    Management communication

    Project communication and case studies

    Stakeholder communication

    Corporate, marketing and sales collateral

    Corporate credentials / capability statements

    Tenders, bids, submissions, proposals

    Staff profiles - corporate biographies, CVs

    Online content / brand journalism

    Corporate magazines

    Technical user guides

    Technical writing with creative flair One of Thought Bubble’s unique strengths is the ability to quickly become a subject matter expert, taking complex, technical or industry ‘jargon’ and translating it into plain English. For this reason we are regularly engaged by companies in high tech industries to synthesise diverse concepts into meaningful messages.

    Our expertise

    Nyree has an excellent ability to draw on her academic

    background and she regularly applies her passion for research and drive to deliver a best practice approach in all aspects of her work. She balances this with a true appreciation of commercial reality, deadlines, and the immediate needs of her clients.

    Jackie McPhee Corporate Marketing Manager


    As a valued member of the business development

    and market team, Nyree is a trusted adviser to more than 31 Partners, 300 staff as well as the executive team in our Queensland office. Since Nyree’s appointment, Gadens’ tender success has improved to a staggering 100%. This translates to millions of dollars in revenue for Gadens and a long and secure pipeline of work for the Queensland office with ASX-listed companies, a large number of banks and insurance companies, local governments, energy and resources companies (international and local).

    Paul Allan Director Business Development & Marketing


    Nyree’s strong knowledge of the corporate environment

    combined with her appreciation of big and small business processes, their different cultures and key drivers is unique in the market. She has the ability to convince leaders and organisations in this market that they can achieve their potential by continuously improving performance through process and service innovation whilst managing risk to sustain success. For this reason Nyree has earned a reputation in the market for her innovative and big business thinking.

    Cameron Horne former State Head Business Banking




    Bid management In the current climate, the outcome of a competitive tender (particularly re-tendering) can make or break an organisation. Effective stakeholder management and strategic insight is therefore vital for aligning tender strategies against core business interests and client priorities. Leading under pressure, championing change and eliciting a ‘sense of concern’ for the future of the organisation is what we do well. For this reason Thought Bubble is engaged to lead complex tenders, including strategic reform programs under new service delivery frameworks. Recent projects include:

    State-wide road maintenance contracts

    National and regional base services for the Defence Estate

    State-wide rural and regional nursing and midwifery placements

    Coal export terminal infrastructure and logistics.

    Business process improvements As a growing management practice, competitive tendering is becoming a strategic issue for CEOs and boards in shaping their agendas for growth, innovation and organisational change. This means that organisations must proactively plan for, and respond to, procurement opportunities rather than at the reactive bid response stage. Thought Bubble assists its clients to ‘operationalise’ the tender function with a balanced focus on process, people and technology requirements. This is achieved through:

    Bid team requirement scoping (skills, competencies, structure)

    Tender processes, methodologies and knowledge tools

    Auditing and benchmarking of tender responses

    Individual and team training, coaching and mentoring

    Providing the skills and know how to implement and manage change.

    Management and team support

    Thanks again for being you and the fact you make this

    process as stress free as it can be.

    Helen Taylor National Recruitment Manager AFFINITY NURSING RECRUITMENT

    The panel were very impressed with the layout, structure and

    quality of our written submission. Well done and thanks again.

    Keith McIlwain General Manager MCILWAIN CIVIL

    WOW that looks fantastic!


  • About Thought Bubble Nyree McKenzie Director

    Nyree McKenzie is the managing director and owner of Thought Bubble, a business development company that offers major bids, management, marketing, business development, branding, research, public relations and communication services. Thought Bubble is a recognized market leader in the field of competitive bid strategy within the Asia-Pacific region. The company’s clients include multinational and global companies throughout Australia, New Zealand, Asia and the United States.

    Nyree has gained recognition, through PRIA industry awards and as a recipient of the St.George Bank Harvard International Scholarship, as one of Australia’s foremost bid and corporate communications specialists. In her position, she has successfully led business development teams and executive management through the high pressure environment of major tenders and competitive bid processes for more than 15 years. Day to day she handles business processes and strategic bid management programs, leads and directs teams, oversees organisational change, marketing, communication strategies, content development, and copy and technical writing. Nyree also works with multinational companies that are seeking a presence in Australia, and helps them comply with competitive tendering processes. She holds a Master of Business (Marketing) and a Bachelor of Business (Public Relations) from the Queensland University of Technology and was awarded the Dean’s Award for Excellence. She is also a trained RAAF Specialist Reserve (RAAFSR) in the field of operational public affairs.

    Thought Bubble’s clients include global organisations, national firms and multinational companies with an Australian, NZ, US and/or Asian market presence. A snap shot of companies that have benefited from Thought Bubble’s strategic business and technical communications expertise include:

    Hourly rates Thought Bubble operates on an hourly, fixed fee basis with reduced rates offered for retainer agreements.

    Consultant to professional services firms and suppliers to ASX-listed companies, government and Defence.

    Shaping the Future


  • Recent tender wins


    2018 Gold Coast Commonwealth Games Corporation


    Queensland Health (program funding)

    Moreton Bay Rail Link Sta