Great minds think differently - Thought...

13
Capability Statement 2014 Great minds think differently

Transcript of Great minds think differently - Thought...

Page 1: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

Capability Statement 2014

Great minds think differently

Page 2: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

Finding your point of differenceWhether we’re identifying what differentiates your service offering or translating leads into major bids to facilitate business growth, our insight, creativity and innovative thinking will help drive the way your customers, employees and stakeholders connect with you.

Great minds think differently Think about it. If we all thought the same there’d be no new ideas, and no market leaders.

At Thought Bubble, we help bring strength and a new perspective to the way companies communicate their positioning and value proposition every time they touch the market.

We work for some of the most admired companies. Those which are innovative, determined and, above all, passionate. The companies that lead their industry or which find gaps in the market, or the ones that create products and services that make a real difference to people’s lives.

Marketing communications

Thought Bubble offers a range of research, strategy and writing services to companies seeking to gain a foothold and traction in the market. We help companies position and grow their brand into market leaders by ensuring that every key message is captured and conveyed persuasively and effectively.

Corporate communications

Thought Bubble assists companies to clarify, articulate and align their brand values, corporate identity and messages to engage with internal and external stakeholders. We have worked on diverse and challenging communications projects from change management initiatives to online content development, management communication and company profiling.

Tender and proposal consulting

Thought Bubble has helped win millions of dollars in revenue for companies seeking growth - ranging from panel appointments to major projects across legal services, manufacturing, engineering and construction, environmental consulting and recruitment. With exceptional shortlisting and win rate, we are regularly engaged to lead or provide stretch resources on government and commercial RFTs and RFPs.

Our key servicesThought Bubble works with market leaders of global and national brands to support their business development and brand communication objectives. Our areas of expertise include:

CAPABILITY STATEMENT 2014 THOUGHT BUBBLE 02

Page 3: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

Research and strategy

Management communication

Project communication and case studies

Stakeholder communication

Corporate, marketing and sales collateral

Corporate credentials / capability statements

Tenders, bids, submissions, proposals

Staff profiles - corporate biographies, CVs

Online content / brand journalism

Corporate magazines

Technical user guides

Technical writing with creative flair One of Thought Bubble’s unique strengths is the ability to quickly become a subject matter expert, taking complex, technical or industry ‘jargon’ and translating it into plain English. For this reason we are regularly engaged by companies in high tech industries to synthesise diverse concepts into meaningful messages.

Our expertise

Nyree has an excellent ability to draw on her academic

background and she regularly applies her passion for research and drive to deliver a best practice approach in all aspects of her work. She balances this with a true appreciation of commercial reality, deadlines, and the immediate needs of her clients.

Jackie McPhee Corporate Marketing Manager

CARDNO

As a valued member of the business development

and market team, Nyree is a trusted adviser to more than 31 Partners, 300 staff as well as the executive team in our Queensland office. Since Nyree’s appointment, Gadens’ tender success has improved to a staggering 100%. This translates to millions of dollars in revenue for Gadens and a long and secure pipeline of work for the Queensland office with ASX-listed companies, a large number of banks and insurance companies, local governments, energy and resources companies (international and local).

Paul Allan Director Business Development & Marketing

GADENS

Nyree’s strong knowledge of the corporate environment

combined with her appreciation of big and small business processes, their different cultures and key drivers is unique in the market. She has the ability to convince leaders and organisations in this market that they can achieve their potential by continuously improving performance through process and service innovation whilst managing risk to sustain success. For this reason Nyree has earned a reputation in the market for her innovative and big business thinking.

Cameron Horne former State Head Business Banking

ANZ BANK

CAPABILITY STATEMENT 2014 THOUGHT BUBBLE 03

Page 4: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

CAPABILITY STATEMENT 2014 THOUGHT BUBBLE 04

Bid managementIn the current climate, the outcome of a competitive tender (particularly re-tendering) can make or break an organisation. Effective stakeholder management and strategic insight is therefore vital for aligning tender strategies against core business interests and client priorities. Leading under pressure, championing change and eliciting a ‘sense of concern’ for the future of the organisation is what we do well. For this reason Thought Bubble is engaged to lead complex tenders, including strategic reform programs under new service delivery frameworks. Recent projects include:

State-wide road maintenance contracts

National and regional base services for the Defence Estate

State-wide rural and regional nursing and midwifery placements

Coal export terminal infrastructure and logistics.

Business process improvementsAs a growing management practice, competitive tendering is becoming a strategic issue for CEOs and boards in shaping their agendas for growth, innovation and organisational change. This means that organisations must proactively plan for, and respond to, procurement opportunities rather than at the reactive bid response stage. Thought Bubble assists its clients to ‘operationalise’ the tender function with a balanced focus on process, people and technology requirements. This is achieved through:

Bid team requirement scoping (skills, competencies, structure)

Tender processes, methodologies and knowledge tools

Auditing and benchmarking of tender responses

Individual and team training, coaching and mentoring

Providing the skills and know how to implement and manage change.

Management and team support

Thanks again for being you and the fact you make this

process as stress free as it can be.

Helen Taylor National Recruitment ManagerAFFINITY NURSING RECRUITMENT

The panel were very impressed with the layout, structure and

quality of our written submission. Well done and thanks again.

Keith McIlwain General ManagerMCILWAIN CIVIL

WOW that looks fantastic!

Ryan Faulkner Managing DirectorCARGO MOVERS - INTERNATIONAL FREIGHT FORWARDING

Page 5: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

About Thought BubbleNyree McKenzie Director

Nyree McKenzie is the managing director and owner of Thought Bubble, a business development company that offers major bids, management, marketing, business development, branding, research, public relations and communication services. Thought Bubble is a recognized market leader in the field of competitive bid strategy within the Asia-Pacific region. The company’s clients include multinational and global companies throughout Australia, New Zealand, Asia and the United States.

Nyree has gained recognition, through PRIA industry awards and as a recipient of the St.George Bank Harvard International Scholarship, as one of Australia’s foremost bid and corporate communications specialists. In her position, she has successfully led business development teams and executive management through the high pressure environment of major tenders and competitive bid processes for more than 15 years. Day to day she handles business processes and strategic bid management programs, leads and directs teams, oversees organisational change, marketing, communication strategies, content development, and copy and technical writing. Nyree also works with multinational companies that are seeking a presence in Australia, and helps them comply with competitive tendering processes. She holds a Master of Business (Marketing) and a Bachelor of Business (Public Relations) from the Queensland University of Technology and was awarded the Dean’s Award for Excellence. She is also a trained RAAF Specialist Reserve (RAAFSR) in the field of operational public affairs.

Thought Bubble’s clients include global organisations, national firms and multinational companies with an Australian, NZ, US and/or Asian market presence. A snap shot of companies that have benefited from Thought Bubble’s strategic business and technical communications expertise include:

Hourly rates Thought Bubble operates on an hourly, fixed fee basis with reduced rates offered for retainer agreements.

Consultant to professional services firms and suppliers to ASX-listed companies, government and Defence.

Shaping the Future

CAPABILITY STATEMENT 2014 THOUGHT BUBBLE 05

Page 6: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

Recent tender wins

Suncorp

2018 Gold Coast Commonwealth Games Corporation

Sunsuper

Queensland Health (program funding)

Moreton Bay Rail Link Stage 1 road-over-rail bridge

Brisbane Airport Corporation (BAC)

Brisbane City Council

Project: Tenders, bids and proposals

From templated or imposed page counts to the entire submission featuring drawings and plans, we can lead the process to motivate and manage, or join the team to ensure your response is compliant, compelling and most of all – competitive.

Gold Coast City Council

Bundaberg Regional Council

Department of Health and Families (Northern Territory)

Queensland Health (Nursing and Midwifery)

RaboBank

HSBC

Allianz Insurance

WorkCover Queensland

Department of Transport and Main Roads

Serco Sodexo Defence Services (SSDS)

Bank of Queensland

Zurich

Port of Brisbane

Trility

Australian Government Attorney-General’s Department - Legal Services Multi-Use List

Our work

CAPABILITY STATEMENT 2014 THOUGHT BUBBLE 06

Page 7: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

CAPABILITY STATEMENT 2014 THOUGHT BUBBLE 07

Client: Gadens Lawyers

Project: Industry sector and practice group capability statements

Reach: Australia

Thought Bubble was engaged to develop a suite of branded collateral for Gadens Lawyers’ Brisbane office spanning industry sector and practice group capability statements, proposals and credentials, partner and senior associate CVs and recruitment templates. Thought Bubble also developed the firm’s communications strategy, market position and go-to-market content strategy for the suite of materials.

Page 8: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

HOW IT WORKS | MICROSOFT LYNC USER GUIDE 1

Microsoft Lync. The easy way to contact and

meet colleagues, check messages and work together.

Many faces.

Single interface.

Your Micorsoft Lync User Guide

Client: Cardno

Project: Microsoft Lync and Polycom awareness campaigns

Reach: Australia, United States

Global engineering firm Cardno briefed Thought Bubble and its design partner, The Project Room, to develop internal communication campaigns for the staff launch of Microsoft Lync and Polycom video conferencing between the Australian and US offices. The campaigns’ aim was to emphasise the benefits of the new software, and excite and motivate users to start using the collaborative work tools. The look and feel used corporate colours but with a unique sub-brand to differentiate the communication from external marketing collateral. Playful stick figures featured in each piece so as to reduce the ‘fear factor’ often associated with corporate change and new technology systems.

CAPABILITY STATEMENT 2014 THOUGHT BUBBLE 08

Page 9: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

99

Client: Golden West Apprenticeships

Project: Host Employer, Labour Hire & Apprenticeship brochures

Reach: Queensland

Queensland’s largest regional host employer, Golden West Employment Solutions, engaged Thought Bubble and its design partner, The Project Room, to develop a suite of collateral to differentiate and reposition the company as a pivotal force in regional employment. The result is a series of uplifting and engaging pieces of corporate collateral that promotes Golden West Employment Solutions as being unashamedly parochial and passionate about providing gainful employment opportunities to apprentices throughout rural and regional Queensland.

CAPABILITY STATEMENT 2014 THOUGHT BUBBLE 09

Page 10: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

Client: Cardno

Project: Cardno News Magazine relaunch

Reach: Global

Global engineering firm Cardno engaged Thought Bubble for its content strategy and writing expertise. Thought Bubble delivered content strategy and writing services for the relaunch of Cardno News, the company’s flagship global publication which contains insightful interviews, news and updates on Cardno’s project innovations and achievements in the physical and social infrastructure sectors across the world.

CAPABILITY STATEMENT 2014 THOUGHT BUBBLE 010

Page 11: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

CAPABILITY STATEMENT 2014 THOUGHT BUBBLE 011

Flow Charts, Data Visualisation + Infographic Examples

Client 1 - RFP Submission

Client 2 - RFP Submission

Page 12: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

Flow Charts, Data Visualisation + Infographic Examples

Client 4 - RFP Submission

IDENTIFICATION OF POTENTIAL OR REAL CONFLICT

Conflict process - Figure 1

COMMUNICATE ISSUE TO WGIL

Transparent disclosure

IDENTIFY SOLUTION

Consult with client and find solution

REVIEW CONFLICT DETAILS

Client Relationship Partner

EXECUTE SOLUTION

Instructions from client

OUTCOME REPORT

Successfully managed within

24 hours

PARTNER ESTIMATES FEE

(experience counts)

CLIENT REPORTS AND INVOICES

(cross-checking)

SOFTWARE ALERTS

(at 75% of budget)

MONTHLY FEE REVIEW

(disciplined review)

ALIGNMENT OF OUTCOMES

Client 3 - RFP Submission

CAPABILITY STATEMENT 2014 THOUGHT BUBBLE 012

Page 13: Great minds think differently - Thought Bubblethoughtbubble.com.au/wordpress/wp-content/uploads/... · Great minds think differently Think about it. If we all thought the same there’d

Nyree McKenzie Director

m. 0419 664 477

[email protected] www.thoughtbubble.com.au

facebook.com/thoughtbubbleau