Think differently : How Coca-Cola faces market challenges ...€¦ · Dominique BRICOUT, Coca-Cola...
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Dominique BRICOUT, Coca-Cola Think differently: How Coca-Cola faces market challenges ?
Transcript of Think differently : How Coca-Cola faces market challenges ...€¦ · Dominique BRICOUT, Coca-Cola...
Dominique BRICOUT, Coca-Cola
Think differently:How Coca-Cola faces market challenges ?
� Commercialisation and Supply Chain Category manager Coca-Cola
� Coordinator of innovation projects from marketing brief to the first production
Dominique BRICOUT
Think differently - Think diversity
Dominique Bricout, Commercialisation Category Mgr, Coca-Cola Western Europe
How Coca-Cola faces
market challenges 28 June, La Baule, France
Think differently
Think diversity
Think together
Who you are
Innovation
Creativity
Sharing info
Vision Mission
#WhoYouAre
DAIRY FARMER
#SlashGen
/ / ///
/ / ///
Different… diverse… What are your slashes?
Time… Competence… Passion…
#CocaCola
#Milk
Dairy News & Congress topics give the tune
#Innovation
Innovation is everywhere
We develop new products…
…
Revisit packaging…
Adapt multipacks…
Mix pallets, display ¼ pallets…
Metal trays for cooler services
Some (Self)limitations to innovate
Reputation
Competition
I should have doneWhy not
Maybe
I could try
Yes but
What will she say
So many things
And if I fail
I have doneWhy not
I will tryYES
The thing to doAnd if I succeed
My project is
#Creativity
Some new connections with consumers…
Short time
Busy mind to run & complete all activities
Long time
Allow mind to connect, reflect, & create
Time & Creativity
• Driving tractors in the fields
• Milking cows
• …
Farmers have privileged Long Times!
What will be your next creative long time topic?
#Sharing info
• Leadership
• Accountable
• Customer Focused
• Team-Driven
• Effectiveness, Efficiency &
Innovation
• Driving CRS
Collect & recognize people & projects
Rewards supplier improvements
Meet & cross fertilize
Different… diverse…
The EDF awards,
Look for internal or external ideas?
A class, a doctor, an artist…
Visiting your farm & comment?
#Vision
Vision
Who I want to be in the world
Mission
How I want to contribute – My purpose
Inspiration… Aspiration…
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
My Mission: I contribute to the world by…
My Vision: Being a Dairy Farmer, I am…
Who you are
Innovation
Creativity
Sharing info
Vision Mission
Thank you
My project is
