Six Ways Top Recruiters Think Differently | Webcast

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Transcript of Six Ways Top Recruiters Think Differently | Webcast

  1. 1. Six Ways Top Recruiters Think Differently2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS
  2. 2. Taking a look back in time, labor needs were a lot different from what they are today.
  3. 3. Taking a look back in time, labor needs were a lot different from what they are today.
  4. 4. Today, there is a large difference between adequate and excellent.
  5. 5. Today, there is a large difference between adequate and excellent.
  6. 6. Engaging the BEST talent, not just active job seekers20% Semi-active & active80% Passive & Super-Passive2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS6
  7. 7. US unemployment rate for in-demand skillsNational Avg.7.6%1.7%1.9%2.3%1% .4% Biomed. Engineers.6%Petroleum EngineersReal Estate Insurance Computer Appraisers Underwriters HardwareFinancial AnalystsSource: http://online.wsj.com/article/SB10001424127887323936804578229873392511426.html 2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS7
  8. 8. 4000+ On LinkedIn in the United StatesSoftware Developer
  9. 9. NEW MINDSETS for todays recruitment opportunities
  10. 10. 1621 Career Opportunities NOT Job Descriptions 534
  11. 11. Careers are a lot like shoes Preferences differ, and fit is extremely important
  12. 12. A different target Active CandidatesPassive Candidates Regularly visit job boards & career sites Dont visit job boards or career sites Have a current resume Dont have current resumes Eager to read job descriptions Unlikely to read a standard job description Likely to apply for a variety of positions2013 LinkedIn Corporation. All Rights Reserved. Likely will listen to the right opportunityTALENT SOLUTIONS12
  13. 13. Requires a whole different approach2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS13
  14. 14. Career Opportunities NOT Job Descriptions 162 Recruiting IS Marketing 534
  15. 15. Great recruiters think about jobs the way marketers think about products Strong brands move people toward purchase long before they enter the store2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS15
  16. 16. Due diligence beginsPurchase decision% 57Through decision making processConsideration list formulatedFirst contact with supplierSource: http://www.executiveboard.com/exbd/sales-service/the-end-of-solution-sales/index.page 2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS16
  17. 17. Do you think people treatCAREER DECISIONS any less seriously?
  18. 18. 2013Most InDemand EmployersIts not about free food and ping pong tables
  19. 19. Source: http://www.mckinsey.com/insights/leading_in_the_21st_century/how_leaders_kill_meaning_at_work 2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS19
  20. 20. 2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS20
  21. 21. Millennials will comprise the majority of the workforce by 20152015 Builders2020 Baby BoomersSource: U.S. Census Bureau 2013 LinkedIn Corporation. All Rights Reserved.2025 Gen. XGen. Y20302040Gen. Z TALENT SOLUTIONS21
  22. 22. 2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS22
  23. 23. The most engaged employees are motivated by a sense of pride They are proud to tell others where they work They care deeply about the future of the organization They are inspired by company leadership and by those they work with23
  24. 24. 25
  25. 25. Career Opportunities NOT Job Descriptions 1623 Recruiting IS Sales 54Recruiting IS Marketing
  26. 26. greatRECRUITERS are always recruiting
  27. 27. Sales peopleGreat recruiters do too 2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS
  28. 28. Sales MindsetStructureCultureIndividualOrganizationTeam2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS29
  29. 29. Sales teams measure lots of things, but they MANAGE on the few measures that move THE BUSINESS FORWARD
  30. 30. The sales funnel Qualified ProspectsSolution OverviewsProposalsSOLD! 2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS31
  31. 31. The recruiting funnel is no different Qualified ProfilesInterested ResponsesInterviewsHires 2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS32
  32. 32. Regardless of organization size Qualified ProfilesInterested ResponsesInterviewsHires 2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS33
  33. 33. Talent acquisition will be run much more like salesorganizations and business partners than HR organizations, with incentives in place beyond just hires that measure retention and impact. Ed Nathanson Head of Talent Acquisition Rapid7
  34. 34. Career Opportunities NOT Job Descriptions 126Recruiting IS Marketing3Recruiting IS Sales4 Every Employee IS An Ambassador 5
  35. 35. Every employee a hubMeEvery profile view AN OPPORTUNITY 2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS36
  36. 36. Lead by example The anatomy of a well-branded recruiting profileDescriptive headline That goes beyond the titleEngaging, friendly picture Who wouldnt want to work with Stacy?OTHER FEATURES WE LIKE Links to branded destinations Core skills, endorsed by her network Volunteer experiences Just enough on prior positions to build credibilityKiller summary Written in the first person, oozing with passion.2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS
  37. 37. Roll it Out
  38. 38. Warming up passive talentHigh ModerateLow2013 LinkedIn Corporation. All Rights Reserved.Very HighExtremeTALENT SOLUTIONS39
  39. 39. Career Opportunities NOT Job Descriptions 12Recruiting IS Marketing36Recruiting IS Sales5 Harness the POWER of Data4 Every employee IS an ambassador
  40. 40. Do your hiring managers want you to find this little guy?Do you use data to make conversation MORE productive?2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS41
  41. 41. Present your hiring managers with data, not opinion Every requirement: 3Remove or alter one: 19Remove or alter a second: 71Remove or alter a third: 82Remove or alter a fourth: 1262013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS42
  42. 42. Planning to expand? Is talent acquisition at the table?LinkedIn Recruiter: a sourcing tool and a talent pool analytics tool
  43. 43. Career Opportunities NOT Job Descriptions 12Recruiting IS Marketing3Recruiting IS Sales6 Be STRATEGIC Harness the POWER of data54 Every employee IS an ambassador
  44. 44. Elevating the recruiting function StrategicFoundationalDevelopingTrue strategic leadershipSuccess metricsTalent data guides business strategyTraditionalDefined employer value propositionEmployees as talent brand ambassadorsPowerful talent brand Employer of choiceReactive Start from zeroSome social recruiting Building awarenessTargeted engagementContinuous multichannel engagementPost and pray Agency relianceEarly shift toward passive talentStrong sourcing capabilitiesContinuous pipelining2013 LinkedIn Corporation. All Rights Reserved.TALENT SOLUTIONS45
  45. 45. Career Opportunities NOT Job Descriptions 1Be STRATEGIC2Recruiting IS Marketing36Recruiting IS SalesSix Ways Top Recruiters Think Differently Harness the POWER of data54 Every employee IS an ambassador
  46. 46. Wrapping up
  47. 47. Talent Solutions Websitebusiness.linkedin.com/talent-solutions
  48. 48. LinkedIn Talent Blogtalent.linkedin.com/blog
  49. 49. Follow LinkedIn on Twitter@HireOnLinkedIn
  50. 50. A Few Questions?LinkedIn 2013 Global Recruiting Trends51