Post on 23-Jan-2017
Telling Your Brand Story Better with Video
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Why Video?
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52% of consumers
- Invodo
in purchasing decisions. more confident
makes them feel product video say that watching a
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When marketers included
– Forrester
by 200% to 300%. increased the click-through rate
in an email, a marketing or explainer video
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59% of senior executives prefer to
- Forbes Insight
if both are available on the same page.
reading text, instead of watch video
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Those are GREAT stats,
So why video?
but stats aren’t humanizing…
REALLY
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Visual Learners
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Family watching Television by Evert F. Baumgardner
Wireless Traffic To Grow
300% Globally By 2017 Led By Video
-Strategy Analytics
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This…
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…or this?
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1.8 Million Words
one minute is the value of
of video.
– Dr. James McQuivey, Forrester
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Why Humanize?
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Ralph Morse—Time & Life Pictures/Getty Images
The Historian by E. Irving Couse
The Baptism of Christ by Pietro Perugino
Washington Crossing the Delaware by Emanuel Leutze
Circus Poster c. 1890
Hindenburg Zepplin Catching Fire by Gus Pasquerella
Stories are remembered up to
22X more than facts alone.
- Stanford University GSB
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Somehow we lost our way…
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Corporate Gobbledygook
revolutionary
synergy
thought leader
innovative
state of the art
cutting edge world class
next generation
breakthrough
groundbreaking
one of a kind best in class paradigm shift
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Ralph Morse—Time & Life Pictures/Getty Images
How did we go from this…
…to this? Bill Text 113th Congress
- Kathy Klotz-Guest
Customers don’t
buy what we make,
they
who we are.
buy www.adeliestudios.com
[ YOUR COMPANY HERE ]
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WIIFM? What’s In It For Me?
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Dropbox Results
• 0 to 200 million users in 6 years • Video increased signups by 10%
• 10% increase = $48 million
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• Empathize the viewers pain
• Present a solution
• Explain how you solve these problems
• It will be OK
Path to Humanizing
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Focus on your audience
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Metro Trains
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• Nearly 80 million views since November 2012
Dumb Ways to Die Results
• Spawned "Dumb Ways to Die" game
• 6th most popular song in the world on iTunes
• 30% reduction in "near-miss" accidents
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Be Authentic
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Dollar Shave Club Results
• Over 14 million views
• 12,000 orders in a two-day span after it was released
• 330,000 monthly membership base
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Don’t Worry About Going
Viral www.adeliestudios.com
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• Six Million views in the first week
Will It Blend? Results
• Series has generated over 295 million views on YouTube
• Increased retail sales by 700%
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Storytelling is by far the most
underrated skill when it comes to
– Gary Vaynerchuk
business.
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Thank You! twitter.com/adeliestudios linkedin.com/company/adelie-studios facebook.com/adeliestudios youtube.com/user/adeliestudios plus.google.com/+Adeliestudios
twitter.com/EricGuerin linkedin.com/in/ericdguerin plus.google.com/+EricGuerinD
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