GOOD CONTENT IS

-  What you and your audience are passionate about

-  If it corresponds with your work, you're in

great shape -  If it doesn't correspond with your work,

you can still create engagement -  Either way, it will be your love and passion

for that content that will connect you--and your brand--to an audience

-  Everything under the sun that has to do with your topic or business

-  Necessarily original content

-  If you are really passionate about everything relating to what you do, that's great, but find a way to chunk it down via categories so it will reach a specific audience

SOCIAL MEDIA TIPS -  Pinterest is the interior

designer's best friend -  Link your pins to your

posts to draw traffic -  FB is great if you don't

have a dedicated web presence, but not as good as having your own online home for content about your brand

-  Adding a blog to your

existing site, then spreading the word via social media is the way to go (and surprisingly inexpensive)