Telling Your Brand Story Better with Video

Telling Your Brand Story Better with Video

www.adeliestudios.com

Why Video?


52% of consumers

- Invodo

in purchasing decisions. more confident

makes them feel product video say that watching a


When marketers included

– Forrester

by 200% to 300%. increased the click-through rate

in an email, a marketing or explainer video


59% of senior executives prefer to

- Forbes Insight

if both are available on the same page.

reading text, instead of watch video


Those are GREAT stats,

So why video?

but stats aren’t humanizing…

REALLY


Visual Learners


Family watching Television by Evert F. Baumgardner

Wireless Traffic To Grow

300% Globally By 2017 Led By Video

-Strategy Analytics


This…


…or this?


1.8 Million Words

one minute is the value of

of video.

– Dr. James McQuivey, Forrester


Why Humanize?


Ralph Morse—Time & Life Pictures/Getty Images

The Historian by E. Irving Couse

The Baptism of Christ by Pietro Perugino

Washington Crossing the Delaware by Emanuel Leutze

Circus Poster c. 1890

Hindenburg Zepplin Catching Fire by Gus Pasquerella

Stories are remembered up to

22X more than facts alone.

- Stanford University GSB


Somehow we lost our way…


Corporate Gobbledygook

revolutionary

synergy

thought leader

innovative

state of the art

cutting edge world class

next generation

breakthrough

groundbreaking

one of a kind best in class paradigm shift


Ralph Morse—Time & Life Pictures/Getty Images

How did we go from this…

…to this? Bill Text 113th Congress

- Kathy Klotz-Guest

Customers don’t

buy what we make,

they

who we are.

buy www.adeliestudios.com

[ YOUR COMPANY HERE ]


WIIFM? What’s In It For Me?



http://youtu.be/w4eTR7tci6A

Dropbox Results

• 0 to 200 million users in 6 years • Video increased signups by 10%

• 10% increase = $48 million


• Empathize the viewers pain

• Present a solution

• Explain how you solve these problems

• It will be OK

Path to Humanizing


Focus on your audience


Metro Trains



http://youtu.be/IJNR2EpS0jw

• Nearly 80 million views since November 2012

Dumb Ways to Die Results

• Spawned "Dumb Ways to Die" game

• 6th most popular song in the world on iTunes

• 30% reduction in "near-miss" accidents


Be Authentic



http://youtu.be/ZUG9qYTJMsI

Dollar Shave Club Results

• Over 14 million views

• 12,000 orders in a two-day span after it was released

• 330,000 monthly membership base


Don’t Worry About Going

Viral www.adeliestudios.com


http://youtu.be/lAl28d6tbko

• Six Million views in the first week

Will It Blend? Results

• Series has generated over 295 million views on YouTube

• Increased retail sales by 700%


Storytelling is by far the most

underrated skill when it comes to

– Gary Vaynerchuk

business.


Thank You! twitter.com/adeliestudios linkedin.com/company/adelie-studios facebook.com/adeliestudios youtube.com/user/adeliestudios plus.google.com/+Adeliestudios

twitter.com/EricGuerin linkedin.com/in/ericdguerin plus.google.com/+EricGuerinD


https://twitter.com/AdelieStudios

https://www.linkedin.com/company/adelie-studios

https://www.facebook.com/adeliestudios

https://www.youtube.com/user/adeliestudios

https://www.google.com/+Adeliestudios

https://twitter.com/EricGuerin

https://www.linkedin.com/in/ericdguerin

https://www.google.com/+EricGuerinD

Telling Your Brand Story Better with Video

Marketing

Transcript of Telling Your Brand Story Better with Video