Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015
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Transcript of Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015
21st Century Cave Painting
(or how to tell YOUR brand story)
Internet Mermaids
Randomness and serendipity are the new normal
The Secret Power of Time
Ennion Made Me
Everything is connected,
you just have to see the patterns
When is a brick not just a brick?
Chess is Life
The Gatekeepers must change
Are you playing to the same
rhythm?
•Think like an Internet Mermaid. Be fluid•Randomness and serendipity are the new normal
•Acknowledge and embrace the secret power of time
•Old concepts (Ennion Made Me) + New mindsets and behaviours (Millennials)
•Everything is connected you just have to see the patterns
•When is a brick not just a brick?•Chess is life•The Gatekeepers must change•Are you playing to the same rhythm?