SEO Outreach by iProspect - ArabNet Digital Summit 2014
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Transcript of SEO Outreach by iProspect - ArabNet Digital Summit 2014
SEO & Integrated Digital Marketing “Outreach”
Driving Digital Performance
INTERNET PENETRATION & MOBILE USAGE
Driving Digital Performance
INTERNET PENETRATION & MOBILE USAGE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Dektop Mobile
60% Increase on mobile usage (20% worldwide) 60% of search queries made on tablets and mobile 55% of time consuming is spent online – TV is decreasing! The highest growing region worldwide is between Asia & Africa!
Digital is changing the way people consume media!
• Messaging & Communication • Communities (Content) • Videos (Content) • e-Commerce (Content)
Driving Digital Performance
Reconsidering Optimization
Driving Digital Performance
FROM SEO TO CONTENT
Algorithm Updates!
2014: 4 – Panda (Till now) 2013: 17 – Penguin, Knowledge Graph, Hummingbird 2012: 37 – Panda, Penguin, Knowledge Graph, EMD 2011: 21 – Panda, Schema, G+ 2010: 8 – Social Signals, Instant 2009: 4 – Real-Time, Caffeine 2008: 2 – Suggestions 2007: 2 – Universal 2006: 2 – Filtering 2005: 9 – Personalized Search 2004: 3 – Latent Semantic Indexing 2003: 7 – Dance 2002: 1 – Dance 2001: ZERO Updates 2000: 1 – Toolbar
45%
25%
20%
10%
Content
On-Page
Off-Page
Others
Penguin
Panda
Hummingbird
Driving Digital Performance
Driving Digital Performance
CONTENT
“SEO”
OWNED
BOUGHT EARNED
Driving Digital Performance
INTEGRATED OPTIMIZATION
Driving Digital Performance
ENGLISH SENTIMENTS
A Story that can power your content!
Driving Digital Performance
TYPES OF CONTENT & EFFECT ON AUDIENCE
Awareness Purchase Intent Em
otio
na
l R
atio
na
l
Surveys
Events
Games
Videos
Widgets
Podcasts
Photos
Webinars White papers
News Community
FAQs
Articles
Product comparison
Celebrity endorsements
Community
Applications
Driving Digital Performance
INTEGRATIVE PROCESS
Insight & Strategy
• Persona
• Platform
• Plan
Content Production
• Creativity
• Types
Content Distribution
• Integration
• Partners
• Viral
Measurement & Optimisation
• Listening
• Impact
• Ongoing
Test & Learn Cycle
Driving Digital Performance
THANK YOU