A Content Marketing Case Study

OMO “dirt is good” Launch in GCC

Is it really different today?

Is it something that you would use in digital world?

So what is the right content for digital marketing?

WHAT YOU

WANT TO SAY

HOW PEOPLE

FEEL

Brand Voice

What Content should you consider for your brand?

• Educate, Inform or entertain your fans and followers with tips or information that inspire them

• Keep your followers and fans updated

•Fun and emotional messages that touch people lives and entertain them

• The “How to” content that educate your fans with steps

Educate Entertain

Inspire Inform

OMO “Dirt is Good”

The (Dirt is Good) philosophy helps Mums fall in

love with the OMO brand.

Our job was to bring the Dirt is Good values to life,

showing Mums how their children can flourish through

discovery and play and inspiring them to allow their

children to explore and grow.

The challenge was to build the product and emotional

credentials by persuading local GCC Arab and Asian

mums aged 20-35 years to engage with Dirt is Good.

Inspiring Content Educational Content

Entertainment Content

1 2

3

Proud mothers talking about their stain champions

Kid’s psychologists tips & answers fans questions

OMO Song that inspire kids to be active and get dirty

Informing Content

4

Sharing invitations and success of OMO Carnivals in UAE & KSA

"Buz BestBrand Rankings (Buzz Improvers) : Consumer goods giant Unilever’s leading fabric cleaning brand climbs three places in the Improvers rankings as it embarked on its #SayYestoStains

Facebook & YouTube Success as at Feb 16th, 2015 Source: DiG-

tal Flash (Unilever Global Social News) Excerpt taken from Global Study.

Impact on OMO brand awareness and trust The DIG Campaign

affected the brand positively in UAE and KSA in these areas as detailed in the Milward Brown Brand Health Audit

Additional Results

Thank you for your time

Traffic Dubai

Mazzaya Business Avenue

Tower AA1, 22nd floor

Offices 2205, JLT

Dubai, UAE

Telephone: +97144542230

Traffic Riyadh

Grenada Business Park

Tower A4, 12th floor

East Ring Road, PO Box 241841

Riyadh 11322, Saudi Arabia

Telephone: +966115117692

Traffic Jeddah

5th Floor, Bin Sulaiman Center

Al Khaldiya District, PO Box

109723

Jeddah 21351 Saudi Arabia

Telephone: +966 12 2203020