Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015
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Transcript of Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015
• Average of 172 shares per post
• Increased blog traffic by 10% month on month
• Content featured on Wamda and Arabian Business
• Generated direct leads for Payfort
Caliber create weekly posts and
monthly infographics for Payfort
targeting the GCC audience.
Analysis
Promotion
Execution
Personas
Strategy
Personas
Analysis
Personas
Strategy
Analysis
Personas
