From E-commerce to Omni-channel by PayPal - ArabNet Digital Summit 2014
Back to the Future by MediaCom - ArabNet Digital Summit 2014
16
Thurs 5 th June 2014
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Speaker: Nick Barron, CEO MENA, MediaCom Whilst the past was far from perfect in the advertising industry, there was collaboration, team work and willingness to make big decisions which seemed to make more successful and enduring advertising. Our ability to measure everything now has it’s positives but has also created a culture of blame and indecision which is not great for the future of our business. For the full talk, visit: https://www.youtube.com/watch?v=slBXmeJNoQs&list=UUSyVFIebowg9-cZlQILb7zg
Transcript of Back to the Future by MediaCom - ArabNet Digital Summit 2014
Thurs 5th June 2014
IN THE OLD DAYS
EMPIRICAL RESEARCH
ALL TOGETHER
WELL CONSIDERED
MUTUALSEVERALDECISION-MAKING
CAMPAIGNS INTEGRATION
STEEL
CAMPAIGNS INTEGRATION
STEELAGENCY GREED
NOT ACCOUNTA
BLE
CRITICAL FAILURE
Now
DATA OVERLOA
D
SPECIALISMS & SILOS
EXCESS SUPPLY
CHANGEBLAMEINDECISION
MORE VALUE
ON YOUR TOES
GREATER ACCOUNTABI
LITY
NO CONSISTE
NCY
SHORT TERMISI
M
LOW BRAND VALUE
BEST OF BOTH
WORLDS
Thank you
