2013 Online Advertising Trends (in the GCC) by OOX - ArabNet Beirut 2014
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Transcript of 2013 Online Advertising Trends (in the GCC) by OOX - ArabNet Beirut 2014
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
2013|Online Advertising Trends (in the GCC)
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
Important Notice!
Partial reproduction of this report should clearly credit ‘OOXmonitor’ and link-up to the original report on www.ooxmonitor.com (tiny.cc/oox2013)Full reproduction of this report is not permitted without the prior consent of OOX. You can email [email protected] for more info.
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
United Arab EmiratesSaudi Arabia
Kuwait
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
Best performing CategoriesBest performing Brands
Seasonality of online AdvertisingBest performing Ad Formats
Language of Advertising
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
Ad Activity Index [AAI] = Total Campaigns X Websites X Weeks Online
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 CATEGORIES/SECTORS
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
THE USUAL SUSPECTSVS.
THE DIFFERENT MARKET BEASTS
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 CATEGORIES IN 2013
1
Automotive
16.7%
2
Banking & Finance
11.5%
3
Telecom Services
5.4%
4
Leisure & Entertainment
4.9%
5
Restaurants & Bars
4.1%
6
Airlines
4.1%7
Hotels & Resorts
3.8%
8
Websites and Portals
3.7%
9
Health & Beauty
3.4%
10
Real Estate & Properties
3.0%
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 CATEGORIES IN 2013
1
Automotive
14.9%
2
Telecom Services
13.6%
3
Banking & Finance
11.2%
4
Health & Beauty
3.9%
5
Foods & Snacks
3.9%
6
Mobile Phones
3.7%7
Websites and Portals
3.7%
8
Media & Publishing
3.0%
9
Airlines
2.9%
10
Retail
2.6%
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 CATEGORIES IN 2013
1
Automotive
21.0%
2
Banking & Finance
11.7%
3
Telecom Services
8.9%
4
Foods & Snacks
5.1%
5
Airlines
4.8%
6
Restaurants & Bars
4.7%7
Health & Beauty
4.4%
8
Retail
3.9%
9
Websites & Portals
3.4%
10
Clothes & Accessories
2.2%
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
THE USUAL SUSPECTS
Automotive Banking & finance Telecom services Airlines Websites & portals Health & beautywww.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
THE DIFFERENT BEASTS
Leisure & entertainment
Hotels & resorts Real estate & properties
Mobile phones Media & publishing
Clothes & accessories
Restaurants & bars Retail Foods & snacks
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 780.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Head vs. Long Tail
UAE KSA KWT
TOP 10 SHARE OF AD ACTIVITY
UAE 60%KSA 63%KWT 70%
CATEGORY
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 BRANDS
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 BRANDS IN 2013
1
3.0%
2
2.7%
3
2.2%
4
2.2%
5
1.8%
6
1.6%7
1.5%
8
1.4%
9
1.2%
10
1.0%
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 BRANDS IN 2013
1
6.2%
2
4.7%
3
4.1%
4
3.1%
5
2.6%
6
2.3%7
2.2%
8
1.9%
9
1.5%
10
1.4%
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 BRANDS IN 2013
1
5.1%
2
4.1%
3
4.0%
4
2.7%
5
2.3%
6
2.3%7
1.8%
8
1.8%
9
1.6%
10
1.5%
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89 91 93 95 97 990.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
Head vs. Long Tail
UAE KSA KWT
TOP 10 SHARE OF AD ACTIVITY
UAE 19%KSA 30%KWT 27%
BRAND
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-130
1000
2000
3000
4000
5000
6000
UAE KSA KWT
SEASONALITY OF ADVERTISING
Ramadan
New Car Models
Summer Travel
Eid
Back to School
Christmas / New Year
New Car Models
Ramadan
Eid
Back to School /
National Day
25.6%27.3%
22.1%
25.0%
22.4%
28.4%23.3%
26.0%
H
LL
H
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
2013 2012 2011 2010
Medium Rectangle (300x250) 29.2% 27.0% 24.0% 24.5%
Leaderboard (728x90) 28.0% 24.8% 23.5% 24.3%
Half Page (300x600) 5.3% 4.5% 3.4% 2.2%
Expanding Banner – All Formats 4.9% 5.5% 6.0% 4.5%
Space banner (220x550) 4.1% 5.8% 9.6% 13.4%
Wide Skyscraper (160x600) 3.6% 5.3% 3.8% 2.8%
Video format - Pre roll / In-banner Video 4.6% 3.0% 2.6% #13
Skyscraper (120x600) 3.1% 4.1% 3.5% 4.1%
Rectangle – All Formats 3.0% 3.8% 4.7% 2.3%
Overlay – All Formats 2.9% 4.0% 4.7% 6.7%
TOP 10 AD FORMATS: DISPLAY
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 AD FORMATS: DISPLAY
UAE KSA KWT
Medium Rectangle (300x250) 29.2% 25.3% 25.5%
Leaderboard (728x90) 28.0% 26.0% 28.8%
Half Page (300x600) 5.3% 3.5% #12
Expanding Banner – All Formats 4.9% 3.9% 1.7%
Space banner (220x550) 4.1% #11 -
Wide Skyscraper (160x600) 3.6% 3.7% 5.0%
Video format - Pre roll / In-banner Video 4.6% 5.5% 5.0%
Skyscraper (120x600) 3.1% 6.5% #17
Rectangle – All Formats 3.0% 4.9% 4.2%
Overlay – All Formats 2.9% 3.5% #11
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
ARABIC ENGLISH
38.3% 85.4%
80.7% 46.4%
58.9% 60.8%
ENGLISH VS. ARABIC | DISPLAY CREATIVE LANGUAGE SHARE SPLIT
www.ooxmonitor.com
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
www.ooxmonitor.com
@ooxmonitor
The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
Important Notice!
Partial reproduction of this report should clearly credit ‘OOXmonitor’ and link-up to the original report on www.ooxmonitor.com (tiny.cc/oox2013)Full reproduction of this report is not permitted without the prior consent of OOX. You can email [email protected] for more info.