Telling Your Story Through Media Telling Your Story Through Media

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  • Telling Your Story Through Media

  • Your Presenter today is:

    Larry Moore KET Education Consultant, North Central Region Regional Office # (502) 875-9002Voice Mail: (800) 432-0951, ext. 7264E-Mail:

    My WikiSpaces Address:

  • KET Videos that Be Used to Learn Video/ Media Literacy ConceptsKET School Video ProjectMaking News Quiz: Lizs Circus Story Hollywood HomeroomMaking Grimm MoviesA variety of KET Encyclomedia videos and clips

  • KET Multimedia Website KET Video Multimedia Resource Site

  • A Good Resource for Video Production Help: KET EncycloMedia AFIs Lights Camera Education ! .44

  • Important Things To Know about Video 1. TV productions all start as WRITING.

    2. All programs are constructed.4. TV producers must decide both the Purpose and Audience for any show they create

  • Important Things To Know about VideoThe purposes of TV shows can be to: persuade viewers to buy products or accept certain ideas Inform/ teach entertain express a point of view

  • Important Things To Know about Video

    TV producers target certainAudiences when making their shows and ads. They look at the audiences: Background AgeWants / needs

  • Video Productions are created in three stages:Pre-Production ProductionPost - Production

  • ProductionScenes are rehearsed, performed by talent, and taped.Supporting video (B-roll) is also shot to cover audio (the sound) and natural audio is captured. Video/audio clips are logged and labeled

  • Safety First!Use a tripod and make sure it is stableMake sure camera is tight on tripodWatch out for cablesDont point camera at bright light like the sun for long periods Dont try and force tape, cables, or attachments into place

  • The First Rule of Video ProductionNo matter how good your equipment, editing, and graphics Garbage In! Garbage Out! It takes quality audio/video to make a good production!

  • Camera TipsUse a tripodPlace camera so greatest light is at camera persons backUse focus and white balance controlsPractice camera moves (blocking) Frame shots and moves with purpose

  • Camera Tips (continued)Vary shotsDont overuse zoom Be sure to lay down pre and post-rollCorrect roll-back (only on tape cameras)

  • Basic Shots TypesClose-up (CU)Wide Shot (WS)Medium Shot (Med)

  • Telling Your Story With Shots

  • Shot Purposes Close-up/Extreme CU shots- tell what characters look like, show emotions, point out detailsMedium shots- create comfortable talking distanceWide Shots- Show setting or action.Point of View (POV) shot lets viewer see through a characters eyes

  • Using Angles Birds Eye (High angle) shots make characters or objects look small or weak

    Worms Eye (low angle) shots make characters look big or strong

  • Other Visual Storytelling TipsHigh or low angle shots make characters or objects look big/small, weak or strong Transitions (dissolves, cuts, computer animation) connect shots and control pacing Zoom Zooming out or in can be used to guide audience attention throughout a sceneDifferential Focus- by changing focus from subjects in foreground to background, one can guide audience attention through a scene

  • ViewfinderLens AssemblyAuto Zoom Control SwitchWideTelephotoInset DetailAuto/Manual Focus ControlsWTBattery CompartmentPower/ Record ControlsMicrophonePlayback ControlsDiagram of a Typical Camcorder

  • ViewfinderLens AssemblyAuto Zoom Control SwitchWideTelephotoInset DetailAuto/Manual Focus ControlsWTBattery CompartmentPower/ Record ControlsMicrophonePlayback ControlsDiagram of a Typical Camcorder

  • How To Frame A Shot (Subject Facing Camera)Subject can be centered Headroom

  • How to Frame A Shot (Subject looking to one side)HeadroomGive lead or talking room

  • How to Frame A Shot Using the Rule of ThirdsPlace most interesting part of subject where lines cross. Notice body and eyes lie along these lines instead of pictures center.



    3 1 2 3

  • Common Video Mistakes.. Too much headroom - bad framing Subject in front of bright backlight Shaky camera - no tripod No shot variation - wide shot Insufficient planning - no script lack of pre and post roll

  • Audio Track Parts TalkingSound effectsMusicNatural sound

  • Audio TipsIf possible use headphones to monitor Select microphones based on project needsPlace microphone right distance from sourceWhen using built-in microphone move closer and zoom out Listen for distracting background noises

  • Common Audio Mistakes..

    using only cam mike

    mike too far from sound source not monitoring audio

  • On-Air Tips for TalentMake sure ahead of time that you can read and properly pronounce words (especially peoples names)

    Wait for your cue before speaking

    Smile! (when appropriate)

  • On-Air Tips for Talent When addressing audience, look into camera when speaking as much as possible. Hold referred to objects close to face when possible so it is easy to frame shot spokesmodel pose

    Speak clearly, projecting your voice toward the microphone

  • Advertising Techniques (Production)Close-upMakes product look bigger.AnglesMake product or person look more or less important.LightingMakes product look pretty,scary, exciting, etc.Sound EffectsMake product seem more fun or exciting.Music/jingleSets mood and helps you remember product.Makeup/Uses makeup or styling tricks to food styling change the look of a person or product

  • Advertising Techniques(Persuasion Techniques)Sport or movie star uses product Using emotions such as fear or humorPerson you want to be like sells productBandwagonCardstackingStatisticsFact vs. OpinionPublic GoodSense AppealWord games (generalities, weasel words)

  • Pre-Production Decide on target audience and purpose Pick and obtain access to locations Plan and build sets and obtain props Audition and choose talent Write scripts /storyboards Plan for special effects, graphics, and website

  • Planning Your ProductionTwo main ways of planning are scripts and storyboards

    Scripts take many forms but should have a place for both audio (sound) and video (picture) Storyboards are really comic strip versions of production where shots are drawn with the audio written as captions underneath

  • Script Writing ProcessResearch- This involves not only looking for factual information but possible sources for stills, video segments, audio sources etc. Content Outline- The framework for the script. which contains all the information the script will have. It's easier to edit, cut, or add to later. The outline is laid out in the sequence of the script. Treatment- written in story format (in commercial world the treatment is used often to sell the production before actual script is written) 1st, 2nd, and final draft process

  • Script Example Video

    EST. Shot -of school exterior

    Med. Shot- Student host pointing at buildingWS. Shot Student walks through doorMed. 2 shot- Host and school director

    CU- Directors face as he is talking

    EST. Shot- Scriptwriters office with her at her computer Audio

    V.O- Welcome to the ACME School of Production

    Lets go inside and take a tour!


    This is the schools director, Mr. Doe What are you going to show us today?

    Well I thought we would start by talking with our scriptwriter, Ms. Smith.

    Director Well hello Ms. Smith! We have a visitor with us, Mr. Host

  • Shot Abbreviations(ECU) Extreme Close-up Shot(CU) Close-up Shot(Med) Medium Shot(WS) Wide Shot(POV) Point of View Shot(EST) Establishing Shot

  • Sample StoryboardThe veterinarian will take a blood sampleShe will use a special needle to take the sampleShe will check the sample under a microscope

  • Interview Tips Write a focus sentenceResearch the subject Target your audience correctlyPrepare a complete list of questionsDescribe the purpose to the subject before the interview

  • Interview TipsDont interview the subject without the camera before the actual interviewLISTENAsk good follow-up questionsBe polite and professional

  • Interview No-NosYes and no questionsI see and Uh-huhTwo-part questionsObvious questionsQuestions in poor tasteQuestions that have already been answered

  • When writing for a news broadcastSome things stay the same

    You still need to be:ClearFair BalancedInteresting

    Some things change

    Write the way you talk; you are telling a storySesame Street Style simple, slow easy on the earsShort sentencesListen to your story as well as watch it.Let your pictures tell the story. Avoid talking headsLet your subjects provide the drama

  • Roles in ProductionProducer Oversees project, Guides idea, works with directorDirector - Guides actual production (calls the shots!)Assistant Producer/Assistant Director- finds resources, gets copyright okays, sets schedules, arrange interviews, locationsTalent - On-camera host, anchor, or actor delivers lines, acts in character, follows directors cues

  • Roles in ProductionCamera person - Operates camera, tells story visually as guided by directorAudio Engineer Records and manages sound Scriptwriter writes scripts & storyboards Computer Generated Imaging (CGI) Designer- Creates text, still images, and animati