Swat Recruiting - All rights reserved. A Guide for recruiters wanting to utilize the vast resources...

A Guide for recruiters wanting to

utilize the vast resources LinkedIn

offers to the recruiting community.By Mark E. Berger, CPC,

CIRSwat Recruiting

LinkedIn For RecruitersLinkedIn For Recruiters

What is LinkedIn?What is LinkedIn? It’s an online business network of over 35 million

professionals worldwide representing over 150 industries

Millions of new users each month When you join you create a professional profile.

This profile allows you to find and be found by colleagues, clients, potential candidates, and partners.

You continue to grow your network by inviting trusted contacts to link to you, then in turn you are linked to their networks.

Branding?Branding? You profile is about YOU, not your company It’s not who always who you know, but also

who knows you Builds name recognition Increased visibility Improves influence and effectiveness internally

and externally

Anatomy of a NetworkAnatomy of a Network• 1st Degree/1st Level Connections – Theoretically, these are the people you know. They have invited you or you have invited them to connect directly.

• 2nd Degree/2nd Level Connections – These are friends of your friends. You may not know them but have easy access to them through your first level connections.

• 3rd Degree/3rd Level Connections – Typically, you do not know this group although it will be your largest group of connections.

• Groups, Also Viewed, Recommendations, Interests, Associations

My Network - 663My Network - 663

My Network – 2539 My Network – 2539 (+1876 – 8,481,200)(+1876 – 8,481,200)

Find Contacts usingFind Contacts using Advanced Search Advanced Search

Profile AnatomyProfile AnatomyName

TitleGeography

Summary

Background

Advanced Search ScreenAdvanced Search Screen

Advanced Search FeaturesAdvanced Search Features

Search TipsSearch Tips Utilize more generic title keywords than skills

keywords Use Booleans (AND’s, OR’s, -’s) Search using specific company names Use filters for

– Geographic locations – Industries– Interested in “career opportunities”– Searching within your groups– People who joined recently

Let’s Run a SearchLet’s Run a Searchtitle - ("pediatric physician" OR pediatrician) "medical director"title - ("pediatric physician" OR pediatrician) "medical director"

Search Results - 26Search Results - 26

Filter by LocationFilter by Locationtitle – oncologist within 100 miles of 60607title – oncologist within 100 miles of 60607

Location Filter Results - 14Location Filter Results - 14

Company SearchCompany Searchcompany – “Beverly Hills Body” title - surgeoncompany – “Beverly Hills Body” title - surgeon

Company Search Results - 2Company Search Results - 2

Search within GroupsSearch within Groups

Use Advanced SearchClick on a particular

group Add company names

and/or titles

Physician/Medical GroupsPhysician/Medical Groups

View First Level ConnectionsView First Level Connectionsview profile – click connectionsview profile – click connections

RecommendationsRecommendations

Also Viewed?Also Viewed?

Associations & InterestsAssociations & Interests

What Are You Working On?What Are You Working On?

Find Contacts usingFind Contacts using Google (site) Search Google (site) Search

Using the Site Search Using the Site Search site:linkedin.com ("pediatric physician" OR pediatrician) "medical site:linkedin.com ("pediatric physician" OR pediatrician) "medical

director“ -inurl:directorydirector“ -inurl:directory

69 resultsvs.

26 results

Using the Site Search Using the Site Search site:linkedin.com oncologist (physician OR doctor) "greater chicago" site:linkedin.com oncologist (physician OR doctor) "greater chicago"

inurl:pub -inurl:directoryinurl:pub -inurl:directory

73 resultsvs.

14 results

Making ContactMaking Contact

LinkedIn ProfileLinkedIn ProfileOmar L. Hamada, MDOmar L. Hamada, MD

LinkedIn LinkLinkedIn Linkwww.omarhamada.comwww.omarhamada.com

Google the NameGoogle the Name"Omar L. Hamada" (contact OR email OR phone OR telephone)"Omar L. Hamada" (contact OR email OR phone OR telephone)

Try ZoomInfo.comTry ZoomInfo.com

Try Zabasearch.comTry Zabasearch.com

Let People Find YouLet People Find You

Maximize Your ProfileMaximize Your Profile Add all your employers, schools, degrees,

certificates, associations, groups and interests to your profile

Be brief in your descriptions, but add all! Use the “What are you working on?” feature Offer/solicit Recommendations Add all your email addresses new or old Join groups or start your own State your goals in the summary section

Complete Your ProfileComplete Your Profile

Get a “friendly” LinkedIn URL(Account & Settings / Public Profile)

Publish your full public web profile

Work towards 100% “profile completeness”

Use Web Links (Additional Info section)

Take Steps to Take Steps to Grow Your NetworkGrow Your Network

Growing Your NetworkGrowing Your Network Search LinkedIn for colleagues and classmates Find open connectors on LinkedIn:

– LIONS– MLPF– TopLinked– MyLinkWiki– Open Link

Scan your Webmail (Gmail, Yahoo, Hotmail, AOL) and Outlook

Use “Discover your contacts” at least once a month

What Top Recruiters do on What Top Recruiters do on LinkedInLinkedIn

Use AND, OR and – when searchingSearch by company name and job titleSearch by “joined since last login” for

freshnessConnect with the top-linked peopleUse personalized invitations.Include your LinkedIn profile in your emails!

Web 2.0Web 2.0

Using the Internet for Sourcing and Professional Branding.

Physicians on MySpacePhysicians on MySpacesite:myspace.com inurl:profile “plastic surgeon” “, MD”site:myspace.com inurl:profile “plastic surgeon” “, MD”

Physicians on TwitterPhysicians on Twittersite:twitter.com "plastic surgeon" mdsite:twitter.com "plastic surgeon" md

Physicians on PlaxoPhysicians on Plaxosite:plaxo.com "plastic surgeon"site:plaxo.com "plastic surgeon"

Your ProfileYour Profile

Your Profile is your Brand

My ProfileMy Profile

Profile TipsProfile TipsOffer information that the people you are trying to reach out to will search for.Link up to your website, blogs, or other external sites you can think of.Be clear about the products and services that you offer.Keep your content updated.Make use of your calendar.Promote your profile in your email signature line.

ContactContact

Mark Berger CPC, CIROwner, Swat Recruiting314/962-7515mark@swatrecruiting.com

Invite me to your network!http://www.linkedin.com/in/meberger viamark@swatrecruiting.com

Swat Recruiting - All rights reserved. A Guide for recruiters wanting to utilize the vast resources...

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