Recruiting Innovation Minnesota Recruiters

INNOVATION FOR DIGITAL TALENT ACQUISITION: From the Lab to Real Solutions KANE COCHRAN @KaneC OCT 5, 2012Wednesday, October 3, 12

WHAT WERE COVERING Personalized Candidate Experience Facebook Innovation Live Twitter FAQ Mobile InnovationWednesday, October 3, 12

usually we talk about the tools and how they t into the overall strategy There has to be a strtegyWednesday, October 3, 12

Personalized Experience: #AIWednesday, October 3, 12

900M+ facebook users 166M linkedn users 500M twitter users Personalized Experience: #sjmWednesday, October 3, 12

Personalized Experience: #sjmWednesday, October 3, 12

social prole data plus behavioral data plus interaction data plus machine learning Where were taking personalizationWednesday, October 3, 12

PROBLEM TO SOLVE create a more personalized experience on CWS Personalized Experience: #sjmWednesday, October 3, 12

WHAT WE WANTED TO DO 1) Allow job seekers to login w/ their LinkedIn or Facebook profile 2) Personalize their experience 3) Tap into their network & make it easy to send job recommendations Personalized Experience: #sjmWednesday, October 3, 12

live demo Personalized Experience: #sjmWednesday, October 3, 12

Original Idea Leverage social Starter Idea Advanced Idea profile data to Make it easier to make relevant and Create a career fill out forms & automatic job website experience new profile info recommendations that tailors itself by auto-filling to each users & referrals with social data interests, profiles, and interactions on the site Personalized Experience: TakeawaysWednesday, October 3, 12

Facebook Innovation: #fbappsWednesday, October 3, 12

PROBLEM TO SOLVE SLIDE give Facebook users what they want when they want it Facebook Innovation: #fbappsWednesday, October 3, 12

WHAT WE WANTED TO DO 1) Give Facebook users what they want 2) Build a content-rich mini CWS on FB 3) Play intelligently in the stream 4) Most importantly: Leverage social data! Facebook Innovation: #fbappsWednesday, October 3, 12

INSTREAM JOBS FACEBOOK APP live demo Facebook Innovation: #fbappsWednesday, October 3, 12

Original Idea Leverage social Adva nced Starter Idea data and take Idea Play in th Make sure custom tabs levera e str ge so eam, candidates can beyond splashy desig cial d n spl ata, search jobs on marketing and ... pages ashy your FB Careers that play in the stream intera prom ction ote Page without fost and er a having to leave comm real unity Facebook Facebook Innovation: TakeawaysWednesday, October 3, 12

Live FAQ Pages: #SocialQsWednesday, October 3, 12

PROBLEM TO SOLVE SLIDE giving job seekers unique access to the info they need/want about your organization Live FAQ Pages: #SocialQsWednesday, October 3, 12

Live FAQ Pages: #SocialQsWednesday, October 3, 12

WHAT WE WANTED TO DO 1) Refresh company FAQ pages by injecting them with dynamic, community-driven info via Twitter Live FAQ Pages: #SocialQsWednesday, October 3, 12

live demo Live FAQ Pages: #SocialQsWednesday, October 3, 12

Original Idea Adva Leverage Twitter nced Sta rte r Idea Idea for Live FAQ and Unles s you to int want Twitter bring the erview L everage fire a , hire , conversation to nd co for L ive Q&A all yo nduct your CWS... live. ur bu on Tw sines itter, s with stick the O Idea rigina for n l ow Live FAQ Pages: #SocialQsWednesday, October 3, 12

Mobile Innovation: #mobilsocialWednesday, October 3, 12

Mobile LandscapeWednesday, October 3, 12

Full mobile career siteWednesday, October 3, 12

Responsive Design: A quick thoughtWednesday, October 3, 12

Mobile Innovation: #mobilesocialWednesday, October 3, 12

PROBLEM TO SOLVE #1 addressing the biggest complaints about mobile web experience: speed and size. Mobile Innovation: #mobilesocialWednesday, October 3, 12

WHAT WE WANTED TO DO 1) Speed up access to content by personalizing the mobile experience Mobile Innovation: #mobilesocialWednesday, October 3, 12

MOBILE live demo Mobile Innovation: #mobilesocialWednesday, October 3, 12

PROBLEM TO SOLVE #2 if we build an app, what kind of app would we build Mobile Innovation: #mobilesocialWednesday, October 3, 12

so what might a talent lifecycle app look like* *keep in mind you might have to transport to the futureWednesday, October 3, 12

Mobile Apps: Augmented RealityWednesday, October 3, 12

Wednesday, October 3, 12

Mobile Apps: OnboardingWednesday, October 3, 12

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PROBLEM TO SOLVE #3 stand out from the crowd by creating unique search experiences on mobile devices Mobile Innovation: #mobileARWednesday, October 3, 12

Mobile Innovation: #mobileARWednesday, October 3, 12

Mobile Innovation: Image RecognitionWednesday, October 3, 12

WHAT WE WANTED TO DO 1) Engage the mobile and tech savvy job seeker by creating a unique search experience for smartphone users Mobile Innovation: #mobileARWednesday, October 3, 12

MOBILE AUGMENTED REALITY JOB SEARCH live demo Mobile Innovation: #mobileARWednesday, October 3, 12

VISUAL JOB SEARCH prototype Mobile Innovation: Visual Job SearchWednesday, October 3, 12

DIGITAL PRODUCTS TRUE 3D VISUAL SEARCH MARKETING EXPERIENCE DESIGN Mobile Innovation: Visual SearchWednesday, October 3, 12

Original Idea Give mobile users Adva nced Sta rte r Idea access to great Idea Creat e a to et the content and talent tal G lifecy tion of create unique cle founda applic ation your mobile mobile search trans that form recru itment experiences at eve s its elf tup by ry st stra tegy se the e age o f mobile mploy laun ching a lifecy ee cle w ebsite career Mobile Innovation: #mobileARWednesday, October 3, 12

Continued Q&AWednesday, October 3, 12

KANE COCHRAN VP, PRODUCT MANAGEMENT & INNOVATION http://linkedin.com/in/kanecochran http://twitter.com/KaneC [email protected] Thank YouWednesday, October 3, 12

Recruiting Innovation Minnesota Recruiters

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