Minnesota Recruiters - Social Media Sourcing May 2015
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Transcript of Minnesota Recruiters - Social Media Sourcing May 2015
I’ve been in this business since the mid-90s
Carmen Hudson aka @Peopleshark
What do we do?
We help companies recruit better
Consulting
• Strategy
• Programs
• Process
• Systems
• Branding
• Coaching
Custom Training
• Recruiters
• Hiring Managers/Interviewers
• Recruiting Managers
Toolkits
• Recruiters
• Hiring Managers
We are not a search firm, we don’t sell any products, and we don’t take commissions from vendors.
We partner with heads of HR/recruiting
Who do we help?
How to find and engage passive candidates via social media
Social Sourcing & Talent Outreach
Carmen Hudson, Principal Consultant, Recruiting Toolbox
Colorado Talent Recruitment Network | February 2014
Social Media Evolution
Gen Z has developed an 8-second filter
• It’s not short attention span – it’s a fast content filter• Advertising-wise and weary• Engagement-worthy
• Everyone is a brand manager• Our social media needs evolve with our lives
• Facebook will always be important• Twitter is here to stay• Video is the foundation of marketing
Throw Out Your Assumptions
The fastest growing media property will surprise you
Facebook still rules
Facebook has 81% penetration in US, 230B minutes viewed
Video, Photo-Sharing on Mobile
Millennials love Snapchat, Vine, Instagram and Tumblr
#GetInvolved
Authenticity is NOT a bad word.
This is Me, On Social Media
Share. Learn, Laugh, Sell
My Social Media Toolkit
Everything you need to get started
Automate Social Media
Hootsuite allows scheduled tweets, tracking and more
Automate Social Media
Hootsuite allows scheduled tweets, tracking and more
First Search, then Engage
X-Ray like a BOSS
site:twitter.com -inurl:status "i * software" seattle -recruit -hire
Only search Twitter Search profiles, not tweets
“I love software”, “I build software”, “I am
a software…” etc.
Every Website is Different
Look for clues in the URL and Profile Page Text
Every Website is Different
Look for clues in the URL and Profile Page Text
CCNPs on Instagram
People like to show off certificates
CCNPs on Instagram
People like to show off certificates
Ffollow the Hashtags
Let’s Find Some Financial Analysts
About.me has over 5 million profiles!
Let’s Find Some Financial Analysts
About.me has over 5 million profiles!
Bonus: Twitter Lists
Boolean Gold!
site:twitter.com inurl:lists inurl:appleintitle:employees | team | colleagues
Bonus: Twitter Lists
Boolean Gold!
site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team | colleagues)
Before You Reach Out
Follow the Digital Breadcrumbs
Reach out via Traditional
Channels
Use social media to develop relationship
Finding Contact Info• Use Social Aggregators
• Connectifier• Prophet.rocks• Thrust.io• Namechk• Whois.com
Now, You’re Ready
Personalized communication = high response rates
Thank You for Inviting Me!
Follow me on Twitter & Instagram @Peopleshark
Email [email protected]
Website www.recruitingtoolbox.com
Twitter @Peopleshark@recruittoolbox@Talent42
LinkedIn in/carmenhudson
Talent42 June 9-10 in [email protected] for $100 Off Registration