The Smart Guide to Delivering Your Employer Brand

A Solution brief onCornerstone Recruiting

To attract and engage the right talent in today’s

marketplace, delivering an appealing employer brand

has become increasingly important. Recruiters must

harness the power of their employer brand through

tools designed for the future of recruiting.

csod.com/recruiting

"We’re fortunate to get 200 to 300 applicants for any given job opening. Our challenge is how we get through those applicants to find the people who really want to work here and who self-select into our culture. Cornerstone Recruiting enables us to do that in less time, which means we have more time to engage with the right candidates.”

- Jennifer Briggs, HR director, New Belgium Brewing

In the old way of recruiting, talent sourcing was limited

to one-sided one-way candidate communication. Today,

recruiters must leverage multiple communication

methods highlighting their employer differentiators with

a strategic focus. Learn how Cornerstone OnDemand

enables recruiters to attract better talent faster through

new engagement methods.

Employees are brand ambassadors and can be advocates to attract great hires. Engaging employees on recruiting campaigns pays dividends as employees convey their organization’s unique culture, values, and benefits to professional networks. Recruiters should leverage employees with the latest tools to help deliver their employer brand.

DELIVERING EMPLOYER BRAND

Distribute targeted campaigns – employer branding campaigns can be easily distributed via email, career sites, or social platforms for targeted employer branding.

Engage employees – engage employees to share campaigns through their professional networks.

Showcase employer culture – increase a better candidate fit

2 Nisen, Max. “Why GE had to kill its performance reviews after more than three decades.” Quartz. Date published: Aug. 13, 2015. Date accessed: Oct. 24, 2015. http://qz.com/428813/ge-performance-review-strategy-shift/

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Employee Word of Mouth

Rather than forcing recruiters to deal with multiple logins on numerous social media platforms, recruiters should utilize a recruiting solution that’s integrated with social media. Ensure recruiters use tools to effectively communicate their employer brand to candidates. Showcasing an employer brand through a one-stop-shop social recruiting solution allows results to be measured and optimized for future campaigns.

DELIVERING EMPLOYER BRAND

One-Stop-Shop – communicate your employer brand from within your recruiting solution for greater ease of use.

Target the right audience – utilize integrated tools to segment, target & reach the right audiences.

Measure results – measure social media results to identify effective campaigns and hiring sources.

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Social Media

As more people rely on mobile devices to discover potential employers, recruiters must adapt to the new era. Recruiters should deliver their employer brand to mobile-savvy candidates for greater presence beyond computer screens. Innovative employers use mobile compatible technology so candidates experience an employer brand anywhere – on any device, at any time.

DELIVERING EMPLOYER BRAND

Mobile compatibility – more job seekers are utilizing tablets & smartphones to connect directly with recruiters.

Reach a larger audience – 31% of job searches are done through mobile devices(source: Inavero, 2013).

Use innovative technology – mobile technology ensures an employer appears relevant and leaves a positive impression on job searchers.

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Go Mobile

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Ensure candidates have an experience that matches your employer brand. Facilitating a great experience throughout the candidate lifecycle reinforces an organization as an employer of choice. When an employer brand doesn’t deliver on its promise, talent is lost to competitors. A bad candidate experience includes lengthy job applications, interview scheduling issues, and mandatory on-site interviews. With a great experience, candidates gravitate towards organizations that provide easy-to-use applications, quick interview scheduling, and video interviews.

DELIVERING EMPLOYER BRAND

Career sites that ‘wow’ – give recruiters the power to target your employer brand to prospective candidates based on skillset, geographic location, professional groups, or event recruiting.

Video interviews – use the latest video interview technology that conveys an innovative employer brand.

Candidate scheduling – ensure interviews are scheduled easily between hiring managers and candidates for a better experience.

Create a Great Experience

WHY CORNERSTONE

With Cornerstone Recruiting, New Belgium found a highly configurable, integrated solution that is flexible enough to adapt to the company’s existing recruiting process. New Belgium can now go beyond merely tracking and evaluating candidates, to creating ready talent pools, building custom career sites, and leveraging employee referrals.

THE RESULTS

1. Find the right people for the right jobs in less time. With Cornerstone Recruiting, New Belgium can find candidates with both a skill and cultural match much faster. 2. Enable hiring collaboration. Company leaders rely on the recruiting solution to support collaboration on candidate assessments. 3. Review remote candidates and support hiring needs throughout current and future expansions. With a growing national sales force and expansion into a second brewery thousands of miles away, New Belgium relies on Cornerstone Recruiting to engage with and review remote candidates.

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CASE STUDY: NEW BELGIUM BREWING

New Belgium Brewing Company is a nationally renowned craft brewery that produces high quality Belgian-inspired beers. In two decades, New Belgium has grown to become the third-largest craft brewery in the US. The company’s recent growth means recruiters must increase sourcing while simultaneously reducing time to hire.

Talent teams today are faced with the challenge to hire the best talent in a complex job market. To successfully compete, you must understand the strengths and weaknesses of your current workforce while planning to meet future business objectives. With an influx of active and passive job seekers for specific roles, how can talent acquisition teams engage and recruit the most qualified candidates? The ability to identify the most talented candidates quickly and effectively is critical to enhancing the recruiting process, reducing overall hiring costs and improving organizational performance and success.

Developed with both recruiters and the workforce in mind, Cornerstone Recruiting significantly improves your ability to identify, attract and engage the right candidates. Empowering your talent management efforts, Recruiting is designed to be natively social and integrates with Cornerstone’s Unified Talent Management suite.

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